QaANTRI-qUANLV
GIAI PHAP PHAT TRIEN DU LICH CONG DONG TAI HUYEN
CON CUONG, TINH NGHE AN
• CAO TH! THANH VAN - TRAN THj HONG LAIVI
TOM TAT:
Huyen Con Cudng dffdc ddnh gia la mdt trong nhffng diem dd'n ha'p din cua tinh Nghe An, vdi tai nguydn thien nhidn phong phu vd phong tuc tap qu^n nhieu ban sac. Trong nhflng nam gdn ddy, hoat ddng du Uch cdng ddng tai huydn Con Cudng ngay cang phat trien, ddng gdp eho sff phdt trien kinh te' - xa hpi ciia dia phffdng. Tuy nhidn, nhffng ke't qua dat dffdc vdn cdn khidm td'n so vdi Ipi thd cua Con Cudng. Bai vie't da neu rd thffc trang va de xud't nhflng gidi phap de phat trien du lich cpng ddng tai huyen Con Cudng, tinh Nghe An.
Tiif khoa: Du lich cdng ddng, phat trien du lich, huyen Con Cudng, tinh Nghe An.
1. Ddt v3'n dd
Tiem nang phdt trien du lieh sinh thdi ed thd coi la mdt the' manh ndi trdi cua huydn Con Cudng.
Huyen Con Cudng cd 128.000 ha rffng nam trong Vffdn Qud'c gia Pij Mat va Khu bdo tdn thidn nhien Pu Hud'ng vdi hdn 1.200 loai thffc vat quy hie'm, cOng hang tram loai ddng thffe vat nam trong Sdeh do dffdc thd gidi bao vd. Thdng 11 nam 2007, Vffdn qudc gia Pu Mat dffdc UNESCO cdng nhan la Khu dif trff sinh quydn thd' gidi. Khu du lich Sinh thdi Pha Lai cd didn tich rdng Idn vdi gdn lOha nam trdn ddng sdng Giang thd mdng thudc xa Mdn Sdn, huydn Con Cudng, tinh Nghd An. Ngoai ra, ndi day con cd nhidu thac nffdc dep nhff: thac Khe Kem, khe Nffdc Mpc vd nhidu hang ddng ky thii nhff hang Tham 6 m , Tham Nang Man, hang dng Trang...; cilng nhflng di tich Ijch siJ, van hda nhff bia Ma Nhai, dpng Dao Nguydn, thanh cd Tra Lan,...
Dien tich tff nhien cua Con Cudng la 174,45 Iha, dan so'toan huyen la 17.762 hp, vdi 170.335 nhan khau la ddng bao dan tdc Thai, Kinh, Nung, Hoa, Kho Mil, Tay va Dan Lai. Trong dd, dong bdo dan tdc Thdi la 49.475 ngffdi, chid'm 70,3%. Bdi vay, ndi day rd't thich hdp dd phdt trien du Uch cdng ddng, bdo ve tai nguyen mdi trffdng sinh thai va cdn bao tdn va phat huy nhffng net van hda dpc dao, tap tuc va ldi sd'ng phong phii ciia cac ddng bdo dan tdc, dac biet la dan tdc Thai.
Du lich cpng ddng gdn vdi sinh thai dffdc xem Id mdt md hinh du lich day tiem nang trong vide thu hiit khaeh du lich va giiip xda ddi, giam ngheo eho ngffdi dan dia phffdng tren dia ban. Giai doan 2016-2019, du lich cdng ddng d Con Cudng da cd nhflng bffdc khdi sac; trd thanh mdt phffdng thffc du lich hap dan trong hdnh trinh khdm pha mien Tdy xff Nghe. Cde diem du lich cdng ddng d Con
TAP CHi CONG THIMNG
Cudng edn mang net hoang sd, tff nhien, thuan tuy, it bi bie'n ddi; dffdc thien nhien ffu dai cd nhieu danh thang dep hoang sd, nhffng vd cung dac sdc. Tuy nhidn, hien nay, hinh thffc du lich cdng ddng tai Con Cudng van ehffa dffdc nhieu du khach biet de'n.
2. Thifc tr^ng phat trien du lich cong ddng tgi huy$n Con Cudng
Tai huydn Con Cudng, du lich edng ddng vffa giiip bdo tdn phdt huy ban sac van hda dan tdc, vffa gdp phan phat trien kinh te' dia phffdng, cai thien sinh kd'cho ddng bao, ddng thdi mang lai nhffng trdi nghiem sau sac cho du khach. Vdi md hinh du Uch nay, khdch du Uch se dffdc tham quan tang det tho cam, trai nghidm cdng viec det vai, ngam cac san phdm thd cdra dia phffdng, thffdng thffc cde mdn an dan tdc vd ngu lai nha san ddn budi sang trong dnh binh minh,... Ngodi ra, du khach cdn dffdc thffdng thffc cac tie't muc van nghe dac sac, cde didu ddn ca ddn vu cua ddng bao dan tdc trong ede trang phuc rffc rd, trdi nghidm edc hoat dpng san xua't eua dia phffdng nhff gat lua, hdi cam, thi eay, tham quan hpi chd phidn, nhay sap.
Trong giai doan 2016-2019, du lich cpng ddng gan vdi du Uch sinh thdi tai Con Cudng da dffdc bid't dd'n vd phit tridn. Tuy nhidn, sd' iffdng du khdch va doanh thu tff boat ddng nay van ehffa nhieu. (Bang 1)
Giai doan 2016-2019, du Uch cpng ddng tai huydn Con Cudng, tinh Nghe An da dffdc bie't de'n nhidu hdn, thd hidn thdng qua so Iffdt khach dd'n tham quan trai nghidm. Nam 2017, sd' Iffdt khdch 31.000 tang gan ga'p 2 lan so vdi nam 2016 va thu hiit dffpc khach du lich nffdc ngoai nhieu hdn.
mang vd tdng doanh thu hdn 8,5 ty ddng. NSm 2018 Iffdt khach tham quan tang 34.5% so nSm 2017 vd nam 2019 tang 12,7% so nam 2018. Sd Iffdt khach ngay mpt gia tang, nhffng thdng qua ty trpng khach qud'c td' dd'n tham quan trai nghidm hang nam vdn chi chie'm tam 2%-3'7f. chffa thffc sff bfft pha va thu hiit dffdc khach qud'c td'.
Nam 2016, huydn Con Cudng dffdc chuyen gia dff an JICA khao sat va giiip ddng bao lam du Uch cpng ddng. Hp hffdng din thanh lap ede td dich vu du lich nhff: td Iffu tni, am thffc, td van nghe vdi sff tham gia ciia tren 30 ngffdi dan dia phffdng; hffdng dan thanh lap td hdp tdc san xud^t cde sdn pham vdi sff tham gia cua 5 hd dan. Dd'n nam 2018, sdhd dan tham gia da gia tang len 30 hp. Bdi vdy, ke ttf nam 2016, du lich cdng dong tai ndi day bdt ddu dffde khdi sac. Ban Nffa, ban Pha, xa Yen Khe;
diem du lich cdng ddng ban Khe Ran, xa Bdng Khe; diem du Uch cdng ddng Lang Xieng, xa Mdn Sdn la nhflng ndi dang thu hut du khach, nha't la du khach qud'c te'ghe tham.
Tuy nhidn, du sd Iffdt khach dd'n vdi Con Cudng ngay mdt tang nhimg thdi gian Iffu tni ciia khdch rd't it: Iffu tni mdt ngdy chie'm 38,5%; 2-3 ngdy chie'm 47,2% va tren 3 ngdy chi chid'm 14,3%. DCi da dffdc manh nha hdn chuc n3m, nhffng thffc td' cho thd'y, cac diem du lich cdng ddng tai Con Cudng ndm trong quy hoach nhffng ba con dan tdc ndi day van cdn thu dpng trong qudng bd mdi goi du khach, san pham dich vu di kem, ha tang du lich ban che' ndn ehffa giff dffde chan du khach. Cde gia dinh dang 1dm du lich theo tinh tff phdt \k chij yd'u, chffa cd sff dau tff thu hiit du Uch. Sd Iffdng ngffdi dan dffdc tap hud'n cd td chffc hoat dpng du lich
Bang L ThUc trqng khach du Ijch cpng dong tqi huyen Con Cuong giai dogn 2016-2019
Nam
2016 2017 2018 2019
long ludt khach (ngudi)
16.500 31.000 41.700 47.000
Trong do Khacfi luu tnj
So luong (luot ngudi) j Tytipng(%) 16.050
30.300 40.784
97,27 97,74 97,8 45.840 ! 97,53
Khach quoc ts So luong (lupt nguao 1 Tylnpng(%)
450 2,73 700
916
2,26 2,2
1.160 2,47 (Nguon : Tong hap td sd lieu ciui So Du lich Nghf An)
QIIANTRI-IIHAllliy
cpng ddng la rd't nhd, chffa dap ffng dffdc yeu cau cua cdng vide do chffa dffdc ddo tao chuydn mdn, nghidp vu, ehffa cd thdi quen va tdc phong nghd nghiep; trinh dp ngoai ngff vdn con han chd' khi Ud'p xiic vdi du khach nffdc ngoai.
Con Cudng thu hiit du khdch bdi ra't nhieu canh dep tff thidn nhien va du lich cdng ddng, nhffng hd thdng giao thdng vdn chffa dap ffng dffdc nhu cdu phat trien du Uch. Mpt sd tuye'n dffdng tdi edc didm tham quan cdn nhd hep, chi phii hdp cho xe 16 chd trd xuong Iffu thdng. Day la mot vd'n de bd't ldi cho cdecdngtylffhanhdu lich theo doan. Ngoai ra,ha tang dich vu dikem nhff cay xang, quay Iffu niem, tram dffng ehdn,... dang la mdt van de han che'.
Tinh de'n nam 2019, Con Cudng chi cd 3 khdch san vd 6 nha nghi, vdi sffe chffa han hep va mdi ehi ddp ffng dffde du khdch ve dich vu cd ban. Chi cd Khach san Mffdng Thanh Con Cudng ed 151 phdng nghi la Idn nhd't vdi ndi that tidn nghi vd dich vu ch3m sdc khdc hdng dffde nang cao. Khach du lieh cdn cd the trai nghiem Iffu tni tai nha san cua cde hp dan nhiAig so' Iffdng cung rat han chd'. Hidn nay, cac khdch san, nhd nghi tai Con Cudng dang dffng lai d Iffu tni, tham quan, thffdng thffe am thffe dan tOc vd giao Iffu van nghe. Dich vu hffdng dan khdch du lich cdn chffa chuyen nghidp. chffa cd sif kd't hdp nghi dffdng cham sdc sffe khde, chffa khai thac triet de cde gia tri ban sac van hda, phong tuc tap quan, di tich lieh sff, idng nghd thii cdng cua ban dia.
Hoat ddng qudng bd, xiie tid'n du lich eung ehffa dffdc dau tff diing mffc va bdi ban. Do dd, du lich cpng ddng tai Con Cudng van chffa dffdc nhieu du khaeh trong va ngoai nffdc bid't de'n. Ngoai ra, sdn ph^m du lich khdng da dang ndn khdng thu hiit dffpc khach du Uch de'n nhflng Ian tid'p theo.
3. G i a i phap phat t r i e n
Giai phap ve ngudn nhdn life: Dd phdt tridn du lich cdng ddng, cdng ddng dia phffdng ddng vai trd vd cung quan trpng. Day Id ye'u td' quye't dinh sff hinh thdnh va thanh edng ciia loai du lich nay. Do vdy, can phdi huy ddng cpng ddng dia phffdng tham gia vao cde hoat ddng du lieh vd bao tdn edc gid tri van hda eiia dia phffdng. Cac cd quan quan ly nha nffdc ve du lich eiia dia phffdng. Ban quan ly du Uch cdng ddng cua cac lang ban can thffdng xuydn td chffc cac Idp hpc nang cao tnnh dp tay nghe. edc
chuyd'n tham quan hpc tap, giao Iffu cho edc cd nhdn, tap the lam du Uch; Hffdng din cung cd'p kie'n thffc vd du lich vd du lieh cpng ddng cho ngffdi dan dia phffdng; Ddo tao ky nang tid'p ddn va phue vu khach du lich nhff each giao tie'p, thdi dp vd hdnh dpng ddn tiep; Dao tao ngffdi ddn ndi day tim hieu thi hid'u ciia khdch du Uch, d3c biet la khdch nffdc ngodi; Dao tao ve each ndm bdt thi trffdng, phan tich thi tnfdng, xdy dffng hoan thidn sdn pham ddp ffng khach du Ijch; Dao tao nang cao trinh dp ngoai ngff cho ngffdi dan dia phffdng nhdm tao dieu kien de hp cd the giao tie'p vdi khach nffdc ngoai;
Dao tao cdng tac xiic tie'n, qudng bd du lich sinh thai ke't hpp du lich cdng ddng tai Con Cudng.
- Giai phap tuydn truyen, gido due y thffc cho cdng ddng dia phffdng: Ngffdi dSn can dffdc gido due y thffc, ndng cao nhan thffc diing vd dii vd du lieh cpng ddng, hieu ve du Uch cdng ddng se tao vide lam, ndng cao thu nhap va ngudn npi Iffc de bdo vd va phat trien tai nguyen du lich cua dia phffdng. Nhffng bidn phdp, cdch 1dm de hai hda ldi ieh gifla phat trien kinh td', xa hdi vdi vide tuydn truyen cho du khdch va ngffdi dan eiing ed y thffc gifl gin tai nguydn rffng va bao dam an ninh bidn gidi. Vi rflng la tai nguyen Idn tai huydn Con Cudng, cd gifl dffdc rffng, giff dffdc an ninh trat tff ydn dn thi ngffdi dan va du khdch mdi cd the yen tam phat trien va thffdng ngoan nhflng danh lam thdng canh, kham phd cde ban sac van hda cua dia phffdng.
- Day manh cdng tac tuyen truyen, qudng ba tiem nang du lieh cua dia phffdng trdn nhidu kenh thdng tin: Hoat dpng quang ba du lieh can dffdc tid'n hanh bang nhieu hinh thffe da dang va hidu qud hdn de cd the tie'p can ngudn du khdch tiem nang. Ngodi nhflng kdnh qudng bd truyen thd'ng nhff truyen hinh hoac bdo chi. Con Cudng cd the sff dung nhflng kenh quang ba khac nhff mang xa hpi, ede trang web review vd du lich, cde kenh video ve am thffc va du lich dd cd the tid'p can ddi tffdng khach hdng tre tudi, dam me du lich trai nghiem. Ben canh dd. ed quan chffc nang huydn Con Cudng cd the ke't hdp ciing cde doanh nghidp, cdng ty Iff hanh trong tinh. trong nffdc va qud'c te'de tuyen truyen qudng ba tiem nang du lich cpng ddng; To chffc cac cudc thi dnh, sdng tac cde a'n
So 17-Thang 7/2020 237
TAP CHi CONG THirOlNG
pham bao ehi, tdc pham van hpc nghe thuat, phim tai Ueu, phim truyen gidi thieu cac diem dd'n du lich vd dung nhflng sdn pham thi dat giai dd quang bd them. Cd quan quan ly nha nffdc ve du lich cua dja phffdng. Ban quan ly du Uch cdng ddng cua cac Idng ban can phai thffdng xuydn giao Iffu hpc hdi kinh nghidp cua edc dia phffdng khac trong viec quang ba du lich de hpc hdi kinh nghidm trong vide thu hut khaeh du lieh.
- Giai phdp tang cffdng dau tffvd huy ddng vdn dau tff eho phdt trien du lich cdng ddng gan vdi bao tdn van hda truyen thd'ng ddn tdc Thai: Can cd cac phffdng an dau tff hdp ly, hang muc dau tff ro rdng vdi ed cau ngudn vd'n khdc nhau. Dia phffdng can xay dffng chinh sach ffu dai dae bidt dd thu hiit vd'n dau tff trong va ngoai nffdc, trdnh tinh trang dau tff tff phdt, khdng chon Ipc. Uu tien dau tff cho edc dff an phdt trien cd sd ha tdng du lich nhff dffdng giao thdng, bai do xe, xdy dffng nhd mdy nffde, bai rac t | p trung,.,. Ben canh dd, chinh quyen dia phffdng huydn Con Cudng can cd nhflng ffu dai vd chinh sdch nhdm thu hiit ede edng ty Iff hanh khai thac va lien ke't edc tour du lich, ddng thdi da dang hda eae loai hinh dich vu nhff cde boat dpng dffdi hinh thffe tham gia vao mdt sd' cdng doan sdn xua^t; tham quan phong canh, con ngffdi, van hda ldi sd'ng cua ddn tpc Thdi,... de giup du khdch trdi nghidm cudc sd'ng thffdng nhat ciia ngffdi dan ban dia, kham pha nhflng net dac sdc ve van hda, phong tuc, ne'p sd'ng ndi day.
- Cai thien xay dffng cd sd ha tang, cd sd vdt chd't ky thuat phuc vu du lich cdng ddng: Vao miia cao diem, eae ddn vi Iffu tni d trung tam khdng the dap ffng dffdc nhu cau Idn cua khdch, nen can xay dffng ddng bp ede cdng trinh vd sinh edng cpng dam bdo cha't Iffdng tai cac diem du Uch va cac hd gia dinh nlm trong dff dn; Td chffc thanh kiem tra cac cd sd ha tang, cd sd vdt chd't ky thudt cua edc hp gia dinh tham gia vao qua tnnh phuc vu khaeh du lich; Huydn Con Cudng can ndng cao chat Iffdng cde ed sd y td' dd du nang life ehdm sdc sflc khde eho ngffdi dan dia phffdng va du khach. Ngoai ra. Con Cudng can phdt trien thdm cae dia diem khdch san. cae homestay hap din khdch du lich.
Ciing vdi dd la gia tang cac dieh vu mdi eho khdch du lich ngay tai ndi Iffu tni nhff: Chffa bdnh ke't hdp
nghi dffdng tai khach san vdi cac thao dffdc dan tpc gia truyen; San pham qua Iffu nidm trffng bay;
Logo vd slogan chinh thffc trdn edc san pham ddt thd cam, qua Iffu nidm; To chffc cac trd chdi dan gian ngay tai dia diem Iffu tni nhff nhay sap, tung cdn, ddy gay, keo co nham tdn tao vd phdt huy qudng ba cde gid tri van hda cua cdng ddng.
- Giai phdp ve quan ly xdy dffng md hinh du lieh cdng ddng: Cac khu du Uch phdi cd quy hoach chi tie't dffa trdn quy hoach tong the' cua ngdnh hoac dia phffdng; Trong qud trinh xay dffng quy hoaeh tdng the, quy hoach chi tie't lap cac dff an kha thi dau tff phdt trien du lich cdn cd sff phd'i hop chat che gifla cde ngdnh kinh te', cde chuyen gia quy hoach du Ijch vdi chuyen gia d cac ITnh vifc lien quan de'n chu dau tff dff dn, chinh quyen va edng ddng ddn eff; Cdng tac quan Iy thffc hien can dffdc quan tam thffc hidn mdt each ddng bd.
4. Kd't ludn
Huydn Con Cudng cd tiem nang Idn ve tai nguydn thidn nhidn vd phdt trien du lich smh thai ke't hdp vdi du lich cpng ddng. Tuy nhidn, trong nhflng nam qua, vide khai thac dang tap trung vdo phdt trien du lich sinh thai chffa tdp trung nhieu vao du Uch cpng ddng nen chffa thu hiit dffdc nhieu du khach bid't dd'n, hinh thffc boat ddng du lieh cdng ddng mdi ehi mang y nghTa tham quan, ft dat dffdc muc dich nang cao nhan thffc, giao due mdi trffdng va net dac sac trong van hda cua cdng ddng ban dia, chffa xffng vdi tiem nang ciia huydn.
Vi vdy, de du lieh cdng ddng phat trien, cpng ddng dia phffdng can chii trpng cac cdng tdc dao tao, y thffc sau sac vd gia tri van hda dia phffdng minh. Song song vdi dd, cde cd quan chffc trdch can tuydn truyen, gido due y thffc cho cdng ddng dia phffdng; tang cffdng cdng tdc tuydn truyen, quang bd tidn nang du lich nhff da dang hda va nang cao chat Iffdng san pham djch vu, quan tdm bdo vd mdi trffdng va tdn tao tdi nguyen, phdt trien van hda truyen thd'ng ket hdp khdi phuc va bdo ve ede Idng nghe truyen thd'ng ciia Idng ban. Dong thdi tang gidi phdp dau tff, huy dpng vd'n dau tff, cdi thien cd sd ha tang, cd sd vat cha't ky thudt.
quan ly du Hch cdng ddng dd' thu hut du khdch ddn vdi huyen Con Cudng ngay cang tang, gdp phan phdt trien kinh te' - xa hpi ciia Huydn •
QUAN TRj-QUANLY
TAI LIEU THAM KHAO:
1. Trung tam Phdt tridn Nong thon ben vflng, (2017). Bdo cdo kit qud tap hud'n Du lich cong dong tgi bdn Xiing.
xd Mdn Son, huy^n Con Cuong, tinh Nghe An.
2. Nguydn Thi Minh Phffdng, Cao Thj Thanh Van, Phan Thi Ha, (2018). Phai trien du lich cong ddng tai mien Tay tinh Nghe An. Tgp chi Kinh ti Chdu A -Thai Binh Duong sd 529, thang 1/2018,
3. Tran Thi Thuy, (2019). Dao tao ngudn nhan life phuc vu phat trien loai hinh du Ijch cong ddng d huyen Con Cuong, tinh Nghe An. Tgp chi Dgi hgc Vinh.
Ngay nh^n bai: 18/6/2020
Ngay phan bi§n danh gia va su'a ch0a: 29/6/2020 Ngay chd'p nh|in ddng bai: 8/7/2020
Thong lin tdc gid:
ThS. CAO TH( THANH VAN ThS. TRAN THI HONG LAM Khoa Kinh td' - Trffdng Dai hpc Vinh
SOLUTIONS FOR PROMOTING THE COMMUNITY-BASED TOURISM ACTIVITIES IN CON CUONG DISTRICT,
NGHE AN PROVINCE
• Master. CAO THI THANH VAN
• Master. TRAN THI HONG LAM Faculty of Economics, Vinh University
ABSTRACT:
Con Cuong district is considered as an attractive destination of Nghe An Province thanks to its rich natural resources and varities of customs and identities. In recent yeans. Con Cuong district has experienced the increasing development of community-based tourism activities which have eonffibuted to the district's socio-economic development. However, the achieved results are not commensurate with the advantages of Con Cuong district. This article presents the current situation and proposes some solutions for promoting the community-based tourism activities in Con Cuong district, Nghe An Province.
Keywords: Community based tourism, tourism development. Con Cuong district, Nghe An Province.
