Nang lu'c doanh nghiep:
Tong quan nghien cu'u va khung phan tfch
LE THI LAN HCTCii^iG' T o m t a t
Bdi vii'l tdng quan cdc nghien cffu lien quan de'n ddnh gid ndng Iffc doanh nghiep. tff do, dUa ra khung nghien cffu phil hgp de cd the ddnh gid ndng luc cua cdc doanh nghiep Viet Nam hien nay. Cd'u thdnh nen ndng li^c cda doanh nghiep, bao gom: Nang luc Idnh dao, Ndng luc hogch dinh vd thitc thi chii'n lugc, Ndng lUc nguon nhdn lUc, Ndng luc phdn cdng vd pho'i hap.
Ndng luc dinh hudng khdch hdng vd thi trudng, Ndng luc vdn hda vd thay doi, Ndng luc doi mdi vd nghien cffu - phdt irien, Ndng Iffc ve thffc hien cdc qud trinh de tdi ffu hda.
Tit khda: ndng luc doanh nghiep, khung nghiin cffu Summary
Based on literature review on enterprise capacity assessment, the study provides a research framework lo evaluate the capacity of Vielnamese enterprises today. The elements of enterprise capacity include Leadership capacity. Strategic planning and implementation capacity. Human resource capacity. Assignment and coordination capacity. Customer- and market-oriented capacity. Culture and change capacity. Innovation and research and development capacity.
Process optimization capacity.
Keywords: enterprise capacity, research framework G161 THIEU
Nang ltfc cua doanh nghiep la kha nang stf dung cac ngudn life da dtfdc ke't hpp mdt each cd muc dich de dat dtfdc mpt trang thai muc tidu mong mud'n. Cdc nang ltfc dtfpc tao ra thdng qua stf lien kd't chat che va ttfdng tac gitfa cde nguon ltfc htfu hinh va vd hinh, tap trung vao cac hoat ddng hang ngay cua doanh nghidp, dd thtfc cha't la kha nang quan tri cdc quy trinh hoat ddng ben trong de dat du'pc miic tieu cua doanh nghidp, Bai vid't da dtfa ra khung nghidn ctfu dd' lam ccf sd phan tich, ddnh gid nang ltfc doanh nghiep Vidt Nam.
NANG LUC DOANH NGHIEP VA LOI THE CANH TRANH
Ldi thd' canh tranh la mdt khai niem quan trpng trong quan tn chid'n Itfpc (O'Shannassy, 2008). Nhieu nha nghien ctfu cho rang, ldi thd' canh tranh la mpt bien phap de dat dtfdc sidu ldi nhudn (Porier, 1985;
Barney, 1991; Grant, 1991). Ldi the' canh tranh dat dtfdc khi mdt doanh nghiep phat trien hoac cd dtfdc cac nang ltfc cho phep doanh nghiep dat dtfpc cdc ket
qua san xua't, kinh doanh vtfdt trOi so vdi cdc dd'i thu canh tranh.
Nghidn ctfu cua Barney (1991) cho tha'y, doanh nghidp dat dtfpc ldi the' canh tranh bang each thtfc thi cac chie'n Itfdc cho phep khai thae dtfdc cac diem manh thdng qua nam bat dtfpc cac cd hdi, trong khi do hda giai dtfpc cac thach thtfc va trdnh dtfpc cdc diem ye'u.
Cho dd'n nay, da cd nhieu hpc thuyet gidi thich ngudn gd'c cua sieu Ipi nhuan, mpt so' quan diem ndi bat, nhtf: quan diem dtfa trdn thi tru'dng, quan diem dtfa trdn nguon Itfe, quan diem dtfa tren nang ltfc, quan diem dtfa tren tn thtfe va quan diem dtfa tren cac mdi lien kd't. Cu the:
Quan diein dtfa tren thi trtfdng: Porter (1980) cho rang, Ipi nhuan va ke't qua san xuat, kinh doanh cua doanh nghiep chu ye'u bi quye't dinh bdi dae diem ca'u triic nganh va sif van ddng cua nganh ma doanh nghidp hoat tidng, Stfc manh thi trtfdng cua mpt doa-i , nahiep quyd't
* PQS, TS,, Tru'dng Dai hgc Kinh te Qudc dan
Ngdy nhdn bdi 02/11/2019: Ngdy phdn bten: 15/11/2019; Ngdy duySt ddng: 20/11/2019
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dinh ket qua san xuS't, kinh doanh cua doanh nghiep. Ba nguon gd'c^cua stfc manh thi trtfdng thtfdng dtfdc de cap, dd la: ddc quy^n, trd ngai gia nhap nganh va stfc manh thtfdng mai (Grant, 1991),
Quan diem dtfa tren ngudn ltfc:
Nghidn ctfu cua cac tae gia Barney (1991), Grant (1991), lap luan rang, stf khac bidt ve kd't qua hoat ddng gitfa cdc doanh nghiep chu ye'u la do stf khde biet ve nguon ltfc su' dung gitfa cdc doanh nghidp. Cac nguon ltfc eua doanh nghidp bao gdm tS't ca tai san, kha nang, cac qua trinh td chtfc, cdc thudc tlnh cong ty, thdng tin, tn thtfc do doanh nghiep kiem sodt cho phep doanh nghiep phdt tnen vd thtfc thi chie'n Itfdc nhdm nang cao hieu qua vd kd't qua san xua't, kinh doanh (Barney, 1991).
Quan diem dtfa tren nang Itfe: Nghien ctfu cua cdc hoc gia Grant (1991) Prahalad & Hamel (1990), Grant (1996a) chi ra rang, nguon gdc cua Ipi the' canh tranh la stf md rdng ttf quan diem dtfa tren ngudn life cho rang ngudn ltfc tao ra nang ltfc va nang Itfe tao ra Ipi thd' canh tranh. Ve ban chat, doanh nghiep cd cac nang ltfc bdn trong cho phep doanh nghiep thtfc hidn td't hdn cac dd'i thu canh tranh. Nang life theo quan diem dtfa tren ngudn ltfc dtfpc dinh nghia la stf ke't hpp cac kha nang, ky nang, cdng nghd ma cho phep doanh nghiep thtfc hien td't hdn ddi thu canh tranh, khd cd the sao chep va tao ra ldi the' trdn thi trtfdng.
Quan di^m dtfa tren tri thtfc: Theo Nonaka (1994), Grant (1996b) cho rang, tn thtfc Id mdt nguon lijfc quan trpng nh^'t giai thich stf khde biet ve ke't qua san xud't, kinh doanh gitfa cdc doanh nghiep.
Loi the' canh tranh cd dtfdc ttf ndng ltfc doanh nghidp phu thudc vao hidu qua cua vide ket hpp tri thtfc. Tiem nang cua nang ltfc doanh nghidp trong viec phdt tridn va duy tri ldi thd' canh tranh ddi han se dtfdc nang len cung vdi vide md rdng kha nang ke't hpp tri thtfc.
Quan diem dtfa tren cac mdi hen ke't:
Dyer & Singh (1998) eho rang, tai cap dd Cd ban nha't, sidu Ipi nhudn la cd the khi cac thanh vien lidn mmh kd't hdp cac trao ddi hoac dau ttf vao cac tai sdn, tri thii'c va ngudn Itfe/nang ltfc ddc thu, va/
lio|c khai thac cdc cd chd' quan tri hieu qua lam giam chi phi giao dich hoac cho phep hidn thtfc hda sieu ldi nhuan thdng qua kd't hdp mang tinh cdng htfdng cdc tai san, tri thtfc hodc nang life.
Nhtf vdy, cac quan diem khde nhau da nhd'n manh eac ye'u td' khac nhau (thudc tinh ngdnh, thude tinh Clia doanh nghiep, thudc tinh cua eac md'i lien kd't) la ngudn gd'c cua Ipi the canh tranh, tuy nhien, ve ban cha't cdc quan diem khac nhau khdng loai trtf nhau ma bd sung cho nhau.
Nang ltfc doanh nghiep la ngudn gdc tao nen Ipi the' canh tranh, cho nen nang life doanh nghidp can du'pc quan tri d tam ehid'n Itfdc. De quan tri nang life doanh nghidp rapt each hidu qua, trtfdc het phai xde dinh dtfpc nhiJng nang ltfc doanh nghidp cd tam quan trpng chie'n Itfdc va danh gid dtfdc thtfc trang nang ltfc doanh nghidp.
CAC MO HINH NANG lUC DOANH NGHIEP
Md hinh ndng life doanh nghiep cua Ulrich &
Smallwood
Theo Ulrich & Smallwood (2004), nang Itfc doanh nghidp la stf ke't hpp eac kha nang va tai ndng cua cac ca nhdn cua cdng ty mang lai gid tri gia tang cho cdng ty. Cdc nang life cua td chtfc cho phep doanh nghiep ehuyen doi cdc bi quyet chuyen mdn thanh cac ke't qua diu ra mang lai gid tri cao hdn.
Uhich & Smallwood (2004) da xac dmh difdc 11 nang ltfc doatih nghiep, dd la: Tai ndng, Td'e dp. Mot y nghT chung va hinh anh thifdng hidu viJng chac, Y thtfc trach nhiem, Hdp tdc lien bd phan. Hoc hdi, Lanh dao, Ke't nd'i vdi khach hang, Thd'ng nha't chid'n lifdc, Ddi mdi sang tao, Hieu qua. Cac nang ltfc nay phan anh stf uydn tham chuyen sau cua toan bp dpi ngu ngifdi lao ddng.
Mo hinh ndng lUc doanh nghiep cda The Boston Consulting Group (BCG)
Bhala va cpng stf (2011) da tie'n hdnh mdt nghidn ctfu nham xAc dmh nhtfng thupc tinh chung cua cac cdng ty cd ke't qua san xuS't, kinh doanh vtfpt trdi so vdi eae doanh nghiep cung nganh trdn pham vi qud'c te'. Nghidn ctfu da phdt hidn ra thupc tinh chung eua cac doanh nghidp da tao ra Ipi the' canh tranh va cd ke't qua san xua't, kinh doanh xua't sac. Cac thupc tinh chung du'pc phan loai thanh 5 nhdm yd'u td', do Id: Stf lanh dao, Thie't kd' td chtfc. Con ngtfdi, Quan tri stf thay ddi. Van hda vd sif tham gia.
Dtfa trdn ke't qua nghien ctfu cua Bhala va cdc cpng stf (2011), Roghe va cpng sif (2012) da md rdng ede tiiudc tinh dd de nghidn ctfu mot each sdu sac hdn cdc nang ltfc doanh nghidp va da xae dinh difde 20 tidu chi dtfdc coi la phan anh day du kd't qua san xuat, kinh doanh eua doanh nghidp, dd la: (i) Nhdm nhan td Thid't kd' cd ca'u td chtfc, gdm: Cd ea'u td chtfc, Vai trd cua trung tam, Cac ed'p quan ly va pham vi kidm soat, Hieu qua chi phi ciia ddn vi, Cae dich vu chung va diue ngoai, mua ngoai; (ii) Nhdm nhan td Vai trd va cac cd chd phoi hdp, gdm' Phdn dinh rd vai trd trdch nhiem, CP chd'phd'i hdp gitfa cac bd phan, Mang Itfdi khdng chinh thtfc/ao;
(iii) Nhdm nhan td Cdc qua trinh va cdng cu, gdm: Cdc qua trinh xua't sac/Td'i viu hda, Quan ly dtf an, Phan tich kinh doanh va quan ly thdng tin; (iv) Nhdm nhan td Lanh dao, gdm: Hieu qua edng viec cua lanh dao, Dao
tao ke'cdn, Hieu qua ciia dpi ngu lanh dao ca'p trung; (v) Nhdm nhan to Con ngtfdi va sif tham gia, gdm: Tuyen dung va stf dung, Quan ly ke't qua cdng vide cua nhan vien; Tao ddng ltfc cho ngtfdi lao ddng; (vi) Nhdm nhan td' Van hda va thay ddi, gdm- Nang life quan ly thay ddi, Linh hoat va dieu chinh. Van hda.
Mo hinh doanh nghiap xud't sdc (Business Excellence Model)
Md hinh doanh nghiep xud't sac la mdt ban chi ddn de dat dtfdc sif xua't sdc trong mpi hoat ddng ma doanh nghiep tie'n hanh (bao gdm: lanh dao, khaeh hang, chid'n Itfpc, eon ngtfdi, cac qud trinh va tri thtfc) de dat dtfpc ke't qua san xud't, kinh doanh vtfdt trdi.
Md hinh doanh nghidp xua't sac xde dinh 9 thudc tinh cua mpt td chtfc cd ke't qua san xud't, kinh doanh cao va cac thudc tinh nay difdc bao ham trong cac nhdm tidu chi cua bd tieu ehuan, cu thd la: Lanh dao vdi tam nhin va sif gdn ke't, Tao gid tri cho khdch hang. Day manh ddi mdi sdng tao va nang sua't lao ddng, Tdng ctfdng nang ltfc td chtfe, Coi trpng ye'u td' con ngifdi va dd'i tac, Quan ly mot each kheo leo tai tinh, Duy tri cac ke't qua cao dat dtfdc. Chap nhan cdch nhin tdng hdp, Dtf kie^n ttfdng lai.
KHUNG PHAN TICH N A N G L U C DOANH NGHIEP VIET NAM
Thdng qua lu'dc khao cd sd ly thuyd't ve nang life doanh nghidp, nghidn ctfu da phat trien 45 tieu ehi do Itfdng nang ltfc doanh nghidp Viet Nam. Cdc tieu chi ndy da dtfpc 5 chuyen gia quan tn ehid'n Itfpc xem xet va phan loai vao cdc nhdm gpi la ndng life d ca'p dp tdng hdp va dtfdc dtfa eho 5 nha quan ly ca'p cao cua cac doanh nghiep xem xet ve y nghia dd'i vdi thanh cdng cua doanh nghiep va ddng thdi dUdc ydu cau phan loai cac tidu chi thanh cdc nang life,
Sau khi tdng hdp y kie'n phan hdi ttf cac chuyen gia va cdc nha quan ly, ndng ltfc doanh nghiep dtfdc danh gia dtfa trdn 8 ndng life va 32 tieu chi, bao gdm: Nang ltfc lanh dao, Nang life hoach dinh va thtfc thi chie'n Itfde, Nang life ngudn nhdn ltfc, Nang ltfc dinh hifdng khach hang vd dii trtfdng, Nang ltfc ddi mdi va nghien ctfu - phdt trien, Nang ltfc thtfc hien cdc qud trtnh de dat tdi tfu hda (gpi tdt la Nang lu'c ve cac qud trinh), Nang ltfc phan cdng va phdi hdp, Ndng life van hda va thay ddi
Tiep dd, gtfi trd lai cho eac chuydn gia va cdc nha quan ly doanh nghidp cho y kie'n ddnh gia ve mtfc dd phu hdp vdi cde doanh nghiep Viet Nam, Hau hd't cac chuydn gia va cac nha qudn iy doanh nghidp deu danh gia 8 nang ltfc va 32 tieu chi da phan dnh mOt cdch toan didn ndng Itfc cua cdc doanh nghidp Viet Nam, Ndi dung eua 8 nang ltfc doanh nghiep difdc stf dung khi phan tieh ndng life doanh nghiep cu the, nhtf sau:
(1) Ndng luc ldnh dgo: Khd ndng cda doi ngii ldnh dao trong viec huy dgng vd phd'i hap cdc nguon Iffc de dgl dugc hiiu qud cua id chffc.
Nghien ctfu eua cdc hpe gia Prahalad & Hamel (1990), Nelson & Winter (1982) cho thd'y, nang life
doanh nghidp la kha nang niJ mot td chtfc phan bd va phd'i hdp cac ngudn life mpt each hieu qua va dat myc tteu. la kha nang quan ly con ngtfdi de diu dtfdc ldi the' canh tranh. Ddng didi, nang ltfc doanh nghiep la kha nang trao quyen eho nhan vien tai ta't ca cac ca'p bdn trong td chtfc tao eho hp ditdc lam vidc theo dung chuydn mdn, sd trtfdng va tap trung vdo qua trinh phat trien cac san pham mdi va dam bao cho nhtfng nd ltfc va ky nang cua ngtfdi Iao ddng dtfde dinh htfdng dd'n viec dat difpc muc tidu va chie'n lufdc cua cdng ty.
(2) Ndng Iffc hogch dinh vd thUc thi chii'n luac: Khd ndng cua doanh nghiip khai thdc cdc diem mgnh vd ndm bat cdc cahgi nhdm thu dugc siiu lal nhudn thdng qua xdy dffng vd thuc hien chie'n luac.
Nghien etfu cua Miller & Cardinal (1994) phat hidn rang, hoach dinh chid'n Itfdc tao cho cdng ty thu dtfdc kd't qua san xud't, kinh doanh vtfdt trdi.
Theo Burt (1978), chd't Itfdng eiia kd' hoach ehid'n Itfde cd tae ddng dd'n kd't qua san xua't, kinh doanh. Ke't qua nghidn ctfu Clia dng cho cac doanh nghidp bdn le d Uc cho thd'y, ke' hoach chie'n lupc cd chd't Itfdng cao tifdng tfng vdi ke't qua san xud't, kinh doanh cao va trdi lai, kd'hoach chie'n lu'dc cd chd't Itfdng tha'p khdng tao ra kd't qua san xua't, kinh doanh vtfdt trpi cho doanh nghiep.
Thtfc hien chid'n Itfdc cd y nghia ra't quan trpng de'n ke't qua san xua't, kinh doanh ciia doanh nghiep bdi vi chien Itfdc khdng tao ra gia tri cho doanh nghiep trtf khi chid'n Itfpc dtfdc thtfc hidn mdt each dling dan. Noble (i999) da xac dinh dtfdc cdc bid'n chinh lien quan de'n thtfc hien chie'n lu'dc Id xay dyng stf ddng thuan, trao ddi thong tin, stf gan kd't, hd thd'ng kiem sodt, quan trj nii ro.
(3) Ndng Iffc nguon nhdn Iffc: Khd ndng cda doanh nghiep trong viic sff dung vd phdt trien nguon nhdn lUc de cd duac su ddng gdp mang lai gid tri cao nhd't tff ngUdi lao dgng.
Mpt sd nha nghidn etfu, nhtf: Barney
& Wright (1998), Prahalad & Hamel (1990) coi ngudn nhan lu'c la ngudn ltfc cd gid tri nhd't. Nghien etfu cua Grant (1996a, b) coi tri thtfc la ngudn Itfc quan trpng nha't cda doanh nghiep va viec kd't hdp cdc tri thtfc chuydn sdu ciia cdc thanh vidn trong to ciiL,L u o ndn nang life doanh nghidp.
Nang eao chd't lifPiio nihan ltfc - kien thtfc, kinh nghie. .^^ng va
ddng ltfc lam vide to't cho ngtfdi lao ddng - dtfpc coi la mpt bien phdp htfu hidu de nang cao nang ltfc ddi mdi. Doanh nghiep CO the sii dung cac chinh sdch vd ngudn nhan ltfc de thu nhdn, khai thdc, duy tri va phat tridn ngudn nhdn ltfc. Mdt so' iic gia da de xud't cdc hoat dpng cu thd cua nang life ngudn nhdn ltfc. Trong dd, Jones & Hill (2010) da chu trpng vao 4 hoat ddng quan tn ngudn nhan Itfe quan trpng, do la: chie'n Itfdc tuyen dung, dao tao nhdn vien, nhdm ttf quan va thti lao dtfa trdn kd't qua cdng vidc.
(4) Ndng Iffc dinh hudng khdch hdng vd thi trudng: Ld khd ndng cdng ty dap ling nhu cdu thi trudng vd xdy dung cdc mdi quan he tin cdy ben vffng vdi cdc khdch hdng muc liiu.
Theo Prajogo & Sohal (2003), ehu trpng dd'n khach hang nham ludn phdt hidn va thda man nhu cau khdch hang, lien tuc cai dd'n chd't Itfdng nham tao ra cac san pha'm dich vu cd cac thudc tinh mdi cai de'n de thoa mdn khdch hang tdt hdn
Nghien ctfu ciia Akman & Yilmaz (2008) ciing cho rdng, thdng qua tap tmng vao khach hang, cdc cdng ty se CO kha nang cai thien nang life ddi mdi sang tao bdi vi nhu cau vd mong mud'n Clia khach hang la ngudn y ttfdng cho do'i mdi sdng tao.
Paladino (2007) va Voss (1985) de xua't, cdc nhd quan ly phai tim kid'm cdc each ditfc mdi de dap tfng nhu cau thi trtfdng va hdn thd' nffa, ehu trpng vdo khich hang khdng chi vao cac nhu clu hien tai ma ca cdc nhu cau ttfdng lai cho ndn cac doanh nghidp can xdy dtfng cde md'i quan hd tin cay vdi khach hdng.
(5) Ndng luc doi mdi vd nghien cffu - phdi trien: Ld khd ndng doanh nghiep luon dUa ra cdc sdn pham/dich vu mdi vd cdch ldm mdi.
^Ancona va Caldwell (1987) cho rang, ddi mdi dtfdc coi la mdt nhan to' quan trong trong viec tao ra ldi the' canh tranh trong dieu kidn mdi trtfdng kinh doanh luon bid'n ddi nhanh nhif hidn nay.
Nghidn ctfu ciia Porter (1996) cung cho rang, mdt doanh nghiep chi cd the thu dtfdc ke't qua san xud't, kmh doanh tot hdn cac dd'i thu canh tranh nd'u nhtf doanh nghiep cd the tao ra dtfdc mdt nhan td khde bidt mang tinh dac thii va dai han va nhtf vdy hanh vi ddi mdi Id phu'dng thtfc cd bdn de tao ra ldi the canh tranh.
(6) Ndng luc ve thUc hiin cdc qud trinh de to'i Uu hoa: Ld khd nang doanh nghiep to'i uu hda cdc qud trinh hogt ddng de cdt gidm chiphi, rut ngdn thdi gian.
vd ndng cao chd't lugng.
Davenport (1993) dinh nghia, qua trinh kmh doanh la mdt tdp hpp cac hoat ddng hdn kd't vdi nhau mdt each cd he thd'ng va Idgie dtfpc thid't ke dd san xua't ra san pham cho mdt khdch hang cu the hoac mot thi trtfdng cu the, Mdt qud tnnh kmh doanh bat dau vdi nhu cau khach hang va kd't thuc vdi nhu cau difpc dap tfng. Mot qua trinh theo quan diem khdch hang la cdc hoat ddng can thid't dtfdc tid'n hanh de tao ra gid tri cho khdeh hang. De tao ra gia tri cho khdch hang cdc qud tnnh kinh doanh can phai dtfpc thid't ke mdt cdch td'i lfu ya khdng du'dc bao gdm cdc hoat ddng ichong can thie't Qua trinh dtfdc thid't ke' tdi ifu cho ra ke't qua Id gia tri dtfdc ndng len (gia tri dd'i vdi khaeh hdng cao hdn), hidu qua difdc cai thien (chi phi dd'i vdi cdng ty giam xud'ng). Quan ly td't kd't qua hoat dpng cua cdc qud trinh dtfdc coi Id mdt bien phap hffu hieu de thu dtfpc kd't qua san xua't, kinh doanh vtfdt trdi.
(7) Ndng luc phdn cdng vd phdi hgp: Ld khd ndng cda doanh nghiip trong viec thii't ki'ca cd'u td chffc vd phoi hap hogt dgng giffa cdc bg phdn de thu dugc hieu qud cao.
Prahalad & Hamel (1990) coi doanh nghidp khdng phai la mpt tdp hdp cac nganh hang kinh doanh chien Itfdc, ma Id mpt danh mue ede ndng ltfc cdt loi - dd la n-i thtfc tdp thd vd each thtfc kd't hdp cdc ky ndng san xua't va ede cdng nghe ehe tao da dang lai vdi nhau. Cdc nang life cdt ldi dtfdc ke't hdp vdi nhau dd tao ra cdc san phim co't idi cho phep doanh nghiep md rdng va thdm nhdp vdo nhieu thi trtfdng mdi, Cde nang ltfc cd't ldi du'dc huy ddng, stf dung va phat trien tren pham vi todn cdng ty, cho nen stf phd'i hdp giffa cdc bd phdn trdn pham vi toan cdng ty id dieu kidn c^n de thu difdc hieu qua cao.
(8) Ndng Iffc vdn hda vd thay ddi: Ndng luc cua doanh nghiip xdy dUng duac he thdng gid tri chung duac mgi thdnh viin chdp nhgn vd khd ndng Ihu hut cdc thdnh viin vdo cdc qud trinh chuyen doi.
Jacques (1952) phdt bieu rang, van hda to chtfc la cdch thtfc thifc hien cdc hoat ddng mang tinh phong tuc va truyen thdng dtfdc td't ca cdc thdnh vidn chia se d mtfc dd nhd't dinh va cac thdnh vien mdi phai hpc va cha'p nhdn de dtfpc tie'p can cdc dich vu cua cdng ty. Van hda doanh nghidp dtfdc coi la mpt ngudn gde cd ban cua ldi the canh tranh (Ohver, 1997; Flamholtz, 2011).
Mdi trtfdng kinh doanh ludn bid'n doi nhanh nhif hidn nay ddi hdi doanh nghiep phai ludn nam bdt cd hdi de tie'n hanh doi mdi, nhtf: thdm nhap cdc thi trtfdng mdi, phat trien cdc san pham mdi, trien khai cde qud tnnh kinh doanh mdi. Ndng life cua doanh nghiep trong vide tien hanh cdc ddi mdi mdt each nhanh chdng mang lai cho cdng ty mdt so' ldi ich, nhif: nang cao cdng sua't cua ddy chuyen san sud't do thdi gian dtfng san xud't ngan;
ndng cao tinh linh hoat cua he thd'ng san xud't do thdi gian chuydn ddi ngan se guip cdng ty linh hoat hdn trong viec dieu dp san xua't va nang cao hieu qua dtf trff.Q
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