KUESIONER PENELITIAN ANALISIS FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN PRODUK HANDPHONE MEREK NOKIA

(1)

(2)

Lampiran 1. Contoh Kuesioner untuk identifikasi atribut dan merek

KUESIONER PENELITIAN

ANALISIS FAKTOR YANG MEMPENGARUHI

PREFERENSI KONSUMEN PRODUK HANDPHONE

MEREK “NOKIA” (Studi Kasus Konsumen “NOKIA”

Mahasiswa S1 IPB)

Bapak/Ibu/saudara/i yang terhormat,

Saya bernama

Abdul Majid (H24061326), Mahasiswa Program Sarjana

Manajemen, Departemen Manajemen, Fakultas Ekonomi Dan Manajemen

Institut Pertanian Bogor

sedang melakukan penelitian untuk menyusun skripsi

yang

berjudul

“

ANALISIS

FAKTOR

YANG

MEMPENGARUHI

PREFERENSI KONSUMEN PRODUK HANDPHONE MEREK “NOKIA”

(Studi Kasus Konsumen “NOKIA” Mahasiswa S1 IPB)”.

Saya mohon

kesediaan Bapak/Ibu/saudara/I untuk berpartisipasi mengisi kuesioner ini secara

lengkap dan benar agar informasi yang disajikan dapat dipertanggungjawabkan

dan tercapainya hasil yang diinginkan. Informasi yang diterima dari kuesioner ini

bersifat rahasia dan hanya digunakan untuk kepentingan akademis.

Atas perhatian Bapak/Ibu/saudara/i saya ucapkan terima kasih.

BAGIAN 1

Nama

:

No.HP

:

Pekerjaan

:

I. Metode Perbandingan Eksponensial

Petunjuk pengisian :

Tulis skor yang paling sesuai pada tiap alternative atribut yang tersedia.

Pada kriteria tingkat kepentingan atribut terhadap preferensi konsumen

produk

Handphone

nilai skor berkisar antara 1-9

Sangat tidak penting 1 2 3 4 5 6 7 8 9 sangat penting

Pada kriteria pengaruh atribut terhadap pembelian

Handphone

nilai skor

berkisar antara 1-9

(3)

Lanjutan Lampiran 1

Nilai bobot berkisar antara 1-9 dengan membandingkan derajat

kepentingan setiap criteria. Sangat tidak penting 1 2 3 4 5 6 7 8 9 sangat

penting

No.

Alternatif Atribut HP

Kriteria

Tingkat kepentingan

atribut terhadap

preferrensi kosumen

(Kriteria 1)

Pengaruh atribut

terhadap pembelian

(Kriteria 2)

1 Harga beli

2 Lokasi outlet penjualan resmi

3 Promosi yang dilakukan

4 Fitur yang ditawarkan

5 Model yang dipasarkan

6 Lokasi customer services

7 Diskon yang diberikan

8 Garansi yang diberikan

9 Teknologi yang ditawarkan

10 Harga jual kembali

11 Bobot produk

12 Keragaman tipe produk

13 Daya tahan baterai

14 Warna

15 Ukuran layar monitor

16 Mutu sinyal

17 Kemudahan dalam penggunaan

18 Keragaman fitur/fasilitas

BOBOT KRITERIA

BAGIAN II Identifikasi Merek

Manakah diantara merek HP berikut ini yang anda kenal? (

jawaban boleh

lebih dari satu

)

Nokia

Sony Ericsson

Motorola

LG

Blackberry

Samsung

Huawei

Nexian

HTC

Hi-Tech

Fujitsu

D-One

Mito

Taxco

Diga

Lexus Mobile

Asia-Phone

XP Mobile

Bold Mobile

SkyBee

Blueberry

i-mobile

ti-phone

B-World

General Electric

Apple

Ivio

SPC

(4)

Lanjutan Lampiran 1

Philips

IMO

Startech

Micxon

Venera

ZTE

K-Touch

BenQ-Siemens

Maxon

HP

Qtek

I-mate

Alcatel

Amoi

MY-G

Mitsubishi

Palm

Dopod

NEC

O2

Asus

Panasonic

Kozi

Pantech

Sewon

Sharp

Haier

Toshiba

Sanex

Eten

Vertu

Beyond

Kanselir

Vitell

Virtu V

Startech

Audiovox

Kyocera

G-star

Techno

Titan

Nexcom

Maxtron

Asiafone

eTouch

Tiger

Bluedio

lainnya

(5)

Lampiran 2. Contoh kuesioner untuk identifikasi konsumen dan analisis sikap

Fakultas/angkt. :

KUESIONER PENELITIAN

ANALISIS FAKTOR YANG MEMPENGARUHI

PREFERENSI KONSUMEN PRODUK HANDPHONE

MEREK “NOKIA” (Studi Kasus Konsumen “NOKIA”

Mahasiswa S1 IPB)

Bapak/Ibu/saudara/i yang terhormat,

Saya bernama

Abdul Majid (H24061326), Mahasiswa Program Sarjana

Departemen Manajemen, Fakultas Ekonomi Dan Manajemen Institut

Pertanian Bogor

sedang melakukan penelitian untuk menyusun skripsi yang

berjudul “

ANALISIS FAKTOR YANG MEMPENGARUHI PREFERENSI

KONSUMEN PRODUK HANDPHONE MEREK “NOKIA” (Studi Kasus

Konsumen “NOKIA” Mahasiswa S1 IPB)”.

Saya mohon kesediaan

Bapak/Ibu/saudara/I untuk berpartisipasi mengisi kuesioner ini secara lengkap dan

benar agar informasi yang disajikan dapat dipertanggungjawabkan dan

tercapainya hasil yang diinginkan. Informasi yang diterima dari kuesioner ini

bersifat rahasia dan hanya digunakan untuk kepentingan akademis.

Atas perhatian Bapak/Ibu/saudara/i saya ucapkan terima kasih.

BAGIAN 1

A. Screening

Petunjuk: berilah tanda silang (X) pada setiap pilihan jawaban ini sesuai

keadaan anda

1. Apakah anda pengguna HP Nokia?

(a)

Ya. Lanjut ke pertanyaan no.2

(b)

Tidak. Stop, terimakasih

2. Apakah anda menggunakan HP Nokia selama (minimal) 6 bulan?

a)

Ya. Lanjut ke pertanyaan bagian II dan seterusnya.

b)

Tidak. Stop, terimakasih

(6)

Petunjuk

: berilah tanda silang (X) pada setiap pilihan jawaban ini sesuai

pendapat dan keadaan anda

1. Jenis kelamin anda :

a.

Pria

b. wanita

2. Berapa usia anda saat ini?

a.

< 18 tahun

c. 21- 24 tahun

e. lainnya, sebutkan…

b.

18 – 21 tahun

d. 24 – 27 tahun

3. Dimana rumah tempat tinggal anda saat ini?

a.

Rumah sendiri

c. rumah family

e. apartemen

b.

Rumah orang tua

d. rumah sewa (kost)

f. lainnya. sebutkan…

4. Apa status pekerjaan anda?

a.

Employee (pegawai, karyawan)

b.

Self employee (pekerja lepas; pengajar privat, asdos dll)

c.

Bisnis owner (wiraswata, wirausaha)

d.

Investor (penanam modal)

e.

Unemployee (tidak bekerja)

5. Berapa pengeluaran jumlah uang anda perbulan (3 bulan terakhir) untuk

semua kebutuhan kecuali biaya telepon Maupun HP yang anda gunakan?

a. < Rp.500.000

c. Rp.1.000.001 – Rp.2.000.000

b. Rp.500.001 – Rp.1.000.000

d. Rp.2.000.001 – Rp.5.000.000

e. lainnya, sebutkan….

6. Berapakah rataan pengeluaran pulsa HP anda perbulan ?

a.

Rp.< 100.000

d. Rp.500.001 – Rp.1.000.000

b.

Rp.100.001 – Rp.200.000

e. lainnya, sebutkan

c.

Rp.200.001 – Rp.500.000

7. Apa seri / tipe HP Nokia yang anda miliki saat ini?

………

C. Data Umum Responden

Petunjuk

: berilah tanda silang (X) pada setiap pilihan jawaban ini sesuai

pendapat dan keadaan anda

8. Darimana

pertama kali

anda tahu tentang HP Nokia?

(7)

b.

Teman

g. Brosur

c.

Billboard

h. Iklan media cetak (Koran, Majalah, Tabloid)

d.

Iklan Radio

i. lainnya, sebutkan….

e.

Internet

9. Apa alasan anda memilih untuk menggunakan HP Nokia

? (

jawaban boleh

lebih dari satu

)

a.

trendi

j. layar monitornya lebar

b.

harganya murah

k.

casing

mudah diganti

c.

ringan dan praktis

l. baterainya tahan lama

d.

mutu bagus

m.mereknya sudah terpercaya

e.

harga jual kembalinya tinggi

n. penggunaannya mudah

f.

ukurannya kecil

o.ragam produknya banyak

g.

menjadi percaya diri

p. banyak digunakan orang

h.

fiturnya lengkap

q.

games-

nya menarik

i.

bentuk/desainnya menarik

r. lainnya, sebutkan……

10. fitur apa saja yang anda gunakan dari HPNokia

?

a.

komunikasi suara e. WAP/GPRS

i. alarm

m.chat

b.

SMS

f. kamera

j. video streaming

n.

music player

c.

Internet

g.

voice memo

k. organizer

o.MMS

d.

Download ringtones h. e-mail

l. radio

p.lainnya,sebutkan…

II. Pengukuran sikap

A. Evaluasi kepentingan (Ei) (seberapa penting atribut berikut ini dalam

keputusan pemilihan anda terhadap

Handphone

?)

No

Atribut HP

Evaluasi kepentingan

Sangat

tidak

penting

(-2)

tidak

penting

(-1)

Cukup

(0)

Penting

(1)

Sangat

penting

(2)

1 Garansi yang diberikan

2 Harga beli

3 Fitur yang ditawarkan

4 Model yang dipasarkan

5 Teknologi yang ditawarkan

6 Kemudahan dalam penggunaan

7 Lokasi customer services

8 Lokasi outlet penjualan resmi

9 Mutu sinyal

(8)

B. Tingkat kepercayaan (seberapa besar keyakinan anda terhadap atribut HP

Nokia

)

No.

Atribut HP Nokia

Tingkat kepercayaan

Sangat

tidak

setuju

(-2)

tidak

setuju

(-1)

Ragu-ragu

(0)

setuju

(1)

Sangat

setuju

(2)

1 Garansi

menguntungkan

2 Harga beli

terjangkau

3 Fitur

canggih

4 Model

menarik

5 Teknologi

canggih

6 Mudah

digunakan

/ user friendly

7 Lokasi customer services

terjangkau

8 outlet penjualan resmi

dekat

9 Sinyal

kuat

10 Fasilitas

beragam

Tingkat kepercayaan (seberapa besar keyakinan anda terhadap HP

Samsung

)

No

Atribut HP

Samsung

Tingkat kepercayaan

Sangat

tidak

setuju

(-2)

tidak

setuju

(-1)

Ragu-ragu

(0)

setuju

(1)

Sangat

setuju

(2)

1 Garansi

menguntungkan

2 Harga beli

terjangkau

3 Fitur

canggih

4 Model

menarik

5 Teknologi

canggih

6 Mudah

digunakan

/ user friendly

7 Lokasi customer services

terjangkau

8 outlet penjualan resmi

dekat

9 Sinyal

kuat

10 Fasilitas

beragam

Tingkat kepercayaan (seberapa besar keyakinan anda terhadap HP

LG

)

No

Atribut HP

LG

Tingkat kepercayaan

Sangat

tidak

setuju

(-2)

tidak

setuju

(-1)

Ragu-ragu

(0)

setuju

(1)

Sangat

setuju

(2)

1 Garansi

menguntungkan

2 Harga beli

terjangkau

3 Fitur

canggih

4 Model

menarik

5 Teknologi

canggih

6 Mudah

digunakan

/ user friendly

7 Lokasi customer services

terjangkau

8 outlet penjualan resmi

dekat

9 Sinyal

kuat

10 Fasilitas

beragam

(9)

Tingkat kepercayaan (seberapa besar keyakinan anda terhadap HP

Blackberry

)

No

Atribut HP

Blackberry

Tingkat kepercayaan

Sangat

tidak

setuju

(-2)

tidak

setuju

(-1)

Ragu-ragu

(0)

setuju

(1)

Sangat

setuju

(2)

1 Garansi

menguntungkan

2 Harga beli

terjangkau

3 Fitur

canggih

4 Model

menarik

5 Teknologi

canggih

6 Mudah

digunakan

/ user friendly

7 Lokasi customer services

terjangkau

8 outlet penjualan resmi

dekat

9 Sinyal

kuat

10 Fasilitas

beragam

Tingkat kepercayaan (seberapa besar keyakinan anda terhadap HP

Motorola

)

No

Atribut HP

Motorola

Tingkat kepercayaan

Sangat

tidak

setuju

(-2)

tidak

setuju

(-1)

Ragu-ragu

(0)

setuju

(1)

Sangat

setuju

(2)

1 Garansi

menguntungkan

2 Harga beli

terjangkau

3 Fitur

canggih

4 Model

menarik

5 Teknologi

canggih

6 Mudah

digunakan

/ user friendly

7 Lokasi customer services

terjangkau

8 outlet penjualan resmi

dekat

9 Sinyal

kuat

10 Fasilitas

beragam

Tingkat kepercayaan (seberapa besar keyakinan anda terhadap HP

Sony

Ericsson

)

No

Atribut HP

Sony Ericsson

Tingkat kepercayaan

Sangat

tidak

setuju

(-2)

tidak

setuju

(-1)

Ragu-ragu

(0)

setuju

(1)

Sangat

setuju

(2)

1 Garansi

menguntungkan

2 Harga beli

terjangkau

3 Fitur

canggih

4 Model

menarik

5 Teknologi

canggih

6 Mudah

digunakan

/ user friendly

7 Lokasi customer services

terjangkau

8 outlet penjualan resmi

dekat

9 Sinyal

kuat

10 Fasilitas

beragam

(10)

Tingkat kepercayaan (seberapa besar keyakinan anda terhadap HP

APPLE

)

No

Atribut HP

Apple

Tingkat kepercayaan

Sangat

tidak

setuju

(-2)

tidak

setuju

(-1)

Ragu-ragu

(0)

setuju

(1)

Sangat

setuju

(2)

1 Garansi

menguntungkan

2 Harga beli

terjangkau

3 Fitur

canggih

4 Model

menarik

5 Teknologi

canggih

6 Mudah

digunakan

/ user friendly

7 Lokasi customer services

terjangkau

8 outlet penjualan resmi

dekat

9 Sinyal

kuat

10 Fasilitas

beragam

Tingkat kepercayaan (seberapa besar keyakinan anda terhadap HP

Nexian

)

No

Atribut HP

Nexian

Tingkat kepercayaan

Sangat

tidak

setuju

(-2)

tidak

setuju

(-1)

Ragu-ragu

(0)

setuju

(1)

Sangat

setuju

(2)

1 Garansi

menguntungkan

2 Harga beli

terjangkau

3 Fitur

canggih

4 Model

menarik

5 Teknologi

canggih

6 Mudah

digunakan

/ user friendly

7 Lokasi customer services

terjangkau

8 outlet penjualan resmi

dekat

9 Sinyal

kuat

10 Fasilitas

beragam

(11)

Lampiran 3. Jumlah mahasiswa IPB

JUMLAH MAHASISWA PROGRAM SARJANA BERDASARKAN SEMESTER

TAHUN AKADEMIK 2009/2010 (KEADAAN 31 DESEMBER 2009)

N

o

Fakultas

Jumlah mahasiswa semester

1

3

5

7

9 >9

Jumlah

Pertanian

1 Ilmu Tanah dan Sumberdaya Lahan

73

74

72

82

76

27

404

2 Agronomi dan Hortikultura

165

173

165

151

106

32

792

3 Proteksi Tanaman

75

86

65

63

46

1

336

4 Arsitektur Landskap

66

64

62

60

53

8

313 Manajemen Agribisnis

0

7

7 Komunikasi & Pengembangan

Masyarakat

0

9

9 Ekonomi Pertanian dan Sumberdaya

0

3

3 Gizi Masyarakat & Sumberdaya

Keluarga

0

1

1 Sub Total (Faperta)

379

397

364

356

281

88 1865

Kedokteran Hewan

1 Kedokteran Hewan

186

181

147

113

42

9

678 Sub Total (FKH)

186

181

147

113

42

9

678 Perikanan dan Kelautan

1 Budidaya Perairan

63

82

73

62

59

10

349

2 Manajemen Sumberdaya Perairan

64

69

60

56

8

317

3 Teknologi Hasil Perairan

72

74

76

63

55

8

348

4 Pemanfaatan Sumberdaya Perikanan

46

62

41

58

46

12

265

5 Ilmu dan Teknologi Kelautan

58

68

61

62

51

32

332 Manaj. Bisnis & Ek. Perikanan &

kelautan

0

3

3 Sub Total (FPIK)

303

355

311

305

267

73 1614

Peternakan

1 Ilmu Produksi dan Teknologi

Peternakan

111

135

106

94

55

15

516

2 Ilmu Nutrisi dan Teknologi Pakan

124

120

82

72

39

7

444

3 Sosial Ekonomi Peternakan

0

2

2 Sub Total (Fapet)

235

255

188

166

94

24

962 Kehutanan

1 Manajemen Hutan

100

104

94

85

15

498

2 Hasil Hutan

72

80

68

61

52

21

354

3 Konsevasi Sumberdaya Hutan dan

Ekowisata

96

91

97

81

80

22

467

4 Silvikultur

68

63

47

48

44

9

279 Sub Total (Fahutan)

336

334

316

284

261

67 1598

Teknologi Pertanian

1 Teknik Pertanian

119

104

106

101

54

12

496

2 Ilmu dan Teknologi Pangan

112

110

117

108

72

13

532

3 Teknolodi Industri Pertanian

129

112

110

106

103

21

581

4 Teknik Sipil dan Lingkungan

64

58

0

122 Sub Total (Fateta)

424

384

333

315

229

46 1731

Matematika dan IPA

1 Statistik

82

74

66

60

39

6

327

2 Geofisika dan Meteorologi

57

58

51

46

37

19

268

3 Biologi

98

95

98

89

76

14

470

(12)

5 Matematika

69

72

61

49

19

339

6 Ilmu Komputer

108

98

90

50

25

461

7 Fisika

45

56

48

36

33

10

228

8 Biokimia

71

72

63

54

50

12

322 Sub Total (FMIPA)

627

608

564

503

403

136 2841

Ekonomi Dan Manajemen

1 Ilmu Ekonomi

111

109

91

97

27

11

446

2 Manejemen

114

104

94

119

36

15

482

3 Agribisnis

114

121

109

98

28

0

470

4 Ekonomi Pertanian dan Sumberdaya

97

86

53

20

0

353 Sub Total (FEM)

436

431

380

367

111

26 1751

Ekologi Dan Manusia

1 Gizi Masyarakat

89

102

113

72

48

0

424

2 Ilmu Keluarga dan Konsumen

61

64

44

42

30

0

241

3 ilmu keluarga dan konsumen

123

106

103

90

51

0

241 Sub Total (FEMA)

273

272

260

204

129

0 1138

(13)

Lampiran 4. Identifikasi atribut

No

Alternatif Atribut HP

Kriteria 1

Kriteria 2

Kriteria

1 Kriteria

2 (Kriteria 1)

6,9

_{(Kriteria 2)}

6,8

_{Total nilai}

MPE

Peringkat

1

2

3

1

2

3

1 Garansi yang diberikan

9

9.00

9.00 3839488.00

3082116.60

6921604.60

1

2 Harga beli

8

9

8.33

9.00 2257612.51

3082116.60

5339729.10

2

3 Fitur yang ditawarkan

9

8

7

9.00

7.67 3839488.00

1035916.51

4875404.51

3

4 Model yang dipasarkan

7

9

8

9

7.67

8.67 1269946.46

2384483.02

3654429.48

4

5 Teknologi yang ditawarkan

9

8

7

9

7

6

8.00

7.33 1703416.74

765684.22

2469100.96

5

6 Kemudahan penggunaan

8

6

8.00

7.33 1703416.74

765684.22

2469100.96

6

7 Lokasi customer services

5

9

4

9

7.67

7.33 1269946.46

765684.22

2035630.68

7

8 Lokasi outlet penjualan resmi

4

9

5

8

9

7.33

7.33 934501.15

765684.22

1700185.37

8

9 Mutu sinyal

8

6

8

5

7.33

7.00 934501.15

558041.72

1492542.87

9

10 Keragaman fitur/fasilitas

7

8

7

6

7

7.33

6.67 934501.15

400478.71

1334979.86

10

11 Harga jual kembali

6

9

5

6

8

5

6.67

6.33 484139.27

282553.02

766692.29

11

12 Promosi yang dilakukan

3

7

9

3

8

6.33

6.33 339831.15

282553.02

622384.17

12

13 Diskon yang diberikan

5

6

5

8

7

5.67

6.67 157746.92

400478.71

558225.64

13

14 Daya tahan baterai

7

6

5

7

5

6.00

6.33 234014.96

282553.02

516567.98

14

15 Ukuran layar monitor

5

6

7

6

6.00

6.00 234014.96

195626.87

429641.83

15

16 Keragaman tipe produk

1

6

8

1

6

5

5.00

4.00 66510.93

12416.75

78927.68

16

17 Bobot produk

2

5

7

2

6

4.67

4.67 41318.71

35419.80

76738.51

17

18 Warna

3

4

6

2

6

4.33

4.67 24778.36

35419.80

60198.16

18 BOBOT KRITERIA

7

6

7.7

6

7

7.4

6.91

6.80

7

(14)

Lampiran 5. Identifikasi merek

No. Merek

frekuensi

% tase

1. Nokia

3

100

2. Sony Ericsson

3

100

3. Motorola

3

100

4. LG

3

100

5. Blackberry

3

100

6. Samsung

3

100

7. Huawei

3

100

8. Nexian

3

100

9. Hi-Tech

3

100

10. D-One

3

100

11. Mito

3

100

12. Asia-Phone

3

100

13. SkyBee

3

100

14. Blueberry

3

100

15. i-mobile

3

100

16. ti-phone

3

100

17. Apple

3

100

18. IMO

3

100

19. Micxon

3

100

20. Venera

3

100

21. ZTE

3

100

22. K-Touch

3

100

23. BenQ-Siemens

3

100

24. Maxon

3

100

25. Alcatel

3

100

26. Pantech

3

100

27. Taxco

3

100

28. Haier

3

100

29. Sanex

3

100

30. Beyond

3

100

31. Vitell

3

100

32. Virtu V

3

100

33. Startech

3

100

34. G-star

3

100

35. Titan

3

100

36. Nexcom

3

100

37. Maxtron

3

100

38. Asiafone

3

100

39. eTouch

3

100

40. Tiger

3

100

41. Diga

2 66,7

42. Lexus Mobile

2 66,7

43. Bold Mobile

2 66,7

44. Ivio

2 66,7

45. Philips

2 66,7

46. Startech

2 66,7

47. HP

2 66,7

48. MY-G

2 66,7

49. Mitsubishi

2 66,7

50. Palm

2 66,7

51. Dopod

2 66,7

52. O2

2 66,7

53. Asus

2 66,7

54. Panasonic

2 66,7

55. Kozi

2 66,7

56. Sewon

2 66,7

57. Sharp

2 66,7

58. Toshiba

2 66,7

59. Audiovox

2 66,7

60. Kyocera

2 66,7

61. Techno

2 66,7

62. Fujitsu

1 33,3

63. XP Mobile

1 33,3

64. B-World

1 33,3

65. General

Electric

1 33,3

66. SPC

1 33,3

67. Qtek

1 33,3

68. I-mate

1 33,3

69. NEC

1 33,3

70. Eten

1 33,3

71. Vertu

1 33,3

72. Kanselir

1 33,3

73. Amoi

0

74. Bluedio

0

(15)

Marketshare ponsel didunia tahun 2009

Merek

Marketshare

Nokia

36.4%

Samsung

19.5%

LG

10.1%

Motorola

4.8%

SE

4.5%

Marketshare ponsel di Indonesia Per MARET 2010

Nokia

45 %

Samsung

12 %

Nexian

7 %

SE

5 %

HT mobile

± 5 %

Marketshare smartphone didunia tahun 2009

Merek

Marketshare

Nokia

45%

RIM

18,7%

Apple

13.30%

HTC

6%

Fujitsu

3%

Lainnya

13.90%

Merek terpilih ada 8

1. Nokia

2. Samsung

3. LG

4. RIM/Blackberry

5. Motorola

6. SE

7. APPLE

8. Nexian

(16)

Lampiran 6. Hasil Uji Validitas Tingkat Kepentingan Atribut Handphone

E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 TOTA L E1 Pearson Correlation 1 .222 -.226 .040 .076 .110 .438(*) .221 -.026 -.158 .412(*) Sig. (2-tailed) . .239 .231 .835 .690 .564 .015 .241 .893 .404 .024 N 30 30 30 30 30 30 30 30 30 30 30 E2 Pearson Correlation .222 1 -.149 .054 .447(*) .297 .129 .238 .401(*) .300 .521(*) Sig. (2-tailed) .239 . .432 .778 .013 .111 .496 .204 .028 .107 .003 N 30 30 30 30 30 30 30 30 30 30 30 E3 Pearson Correlation -.226 -.149 1 .623(**) .392(*) -.028 .358 .432(*) .117 .241 .478(*) Sig. (2-tailed) .231 .432 . .000 .032 .884 .052 .017 .537 .200 .007 N 30 30 30 30 30 30 30 30 30 30 30 E4 Pearson Correlation .040 .054 .623(**) 1 .402(*) -.095 .232 .435(*) .469(**₎ .330 .614(*) Sig. (2-tailed) .835 .778 .000 . .028 .617 .217 .016 .009 .075 .000 N 30 30 30 30 30 30 30 30 30 30 30 E5 Pearson Correlation .076 .447(*) .392(*) .402(*) 1 .244 .042 .195 .364(*) .422(*) .593(*) Sig. (2-tailed) .690 .013 .032 .028 . .195 .824 .301 .048 .020 .001 N 30 30 30 30 30 30 30 30 30 30 30 E6 Pearson Correlation .110 .297 -.028 -.095 .244 1 .256 .065 .093 .365(*) .407(*) Sig. (2-tailed) .564 .111 .884 .617 .195 . .172 .733 .626 .048 .025 N 30 30 30 30 30 30 30 30 30 30 30 E7 Pearson Correlation .438(*) .129 .358 .232 .042 .256 1 .746(**) .129 -.095 .685(*) Sig. (2-tailed) .015 .496 .052 .217 .824 .172 . .000 .497 .617 .000 N 30 30 30 30 30 30 30 30 30 30 30 E8 Pearson Correlation .221 .238 .432(*) .435(*) .195 .065 .746(**) 1 .442(*) -.113 .725(**₎ Sig. (2-tailed) .241 .204 .017 .016 .301 .733 .000 . .014 .554 .000 N 30 30 30 30 30 30 30 30 30 30 30 E9 Pearson Correlation -.026 .401(*) .117 .469(**) .364(*) .093 .129 .442(*) 1 .321 .558(** ) Sig. (2-tailed) _.893 _.028 _.537 _.009 _.048 _.626 _.497 _.014 _. _.084 _.001 N 30 30 30 30 30 30 30 30 30 30 30 E10 Pearson Correlation _-.158 _.300 _.241 _.330 _.422(*) _.365(*) _-.095 _-.113 _.321 ₁ _.388(*) Sig. (2-tailed) _.404 _.107 _.200 _.075 _.020 _.048 _.617 _.554 _.084 _. _.034 N 30 30 30 30 30 30 30 30 30 30 30 TOTAL Pearson Correlation _.412(*) _.521(**) _.478(**) _.614(**) _.593(**) _.407(*) _.685(**) _.725(**) .558(** ) .388(*) 1 Sig. (2-tailed) .024 .003 .007 .000 .001 .025 .000 .000 .001 .034 . N 30 30 30 30 30 30 30 30 30 30 30

* Correlation is significant at the 0.05 level (2-tailed).

(17)

Lampiran 7. Hasil Uji Reliabilitas Tingkat Kepentingan Atribut Handphone

Case Processing Summary

N

%

Cases

Valid

30

100.0 Excluded(a)

0 .0

Total

30

100.0 a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's

Alpha

Cronbach's

Alpha Based

on

Standardized

Items

N of Items

.722

.736

10

(18)

Lampiran 8. Hasil Uji Validitas Tingkat Kepercayaan Atribut HP Merek

Nokia

BN1 BN2 BN3 BN4 BN5 BN6 BN7 BN8 BN9 BN10 TOTAL BN1 Pearson Correlatio n 1 .070 .245 .307 .339 .111 .103 .177 .018 .228 .406(*) Sig. (2-tailed) . .713 .191 .098 .067 .559 .587 .349 .925 .225 .026 N 30 30 30 30 30 30 30 30 30 30 30 BN2 Pearson Correlatio n .070 1 .350 .228 .490(**) .330 .409(*) .382(*) .398(*) .435(*) .673(*) Sig. (2-tailed) .713 . .058 .225 .006 .075 .025 .037 .029 .016 .000 N 30 30 30 30 30 30 30 30 30 30 30 BN3 Pearson Correlatio n .245 .350 1 .426(*) .553(**) .115 .096 .078 .408(*) .474(**) .545(*) Sig. (2-tailed) .191 .058 . .019 .002 .544 .616 .682 .025 .008 .002 N ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ BN4 Pearson Correlatio n .307 .228 .426(*) 1 .557(**) .161 .087 .023 .058 .389(*) .475(*) Sig. (2-tailed) .098 .225 .019 . .001 .397 .647 .903 .760 .034 .008 N ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ BN5 Pearson Correlatio n .339 .490(**) .553(**) .557(**) 1 .129 .165 .102 .368(*) .487(**) .627(*) Sig. (2-tailed) .067 .006 .002 .001 . .496 .384 .592 .046 .006 .000 N ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ BN6 Pearson Correlatio n .111 .330 .115 .161 .129 1 .256 .429(*) .336 .555(**) .550(*) Sig. (2-tailed) .559 .075 .544 .397 .496 . .171 .018 .070 .001 .002 N 30 30 30 30 30 30 30 30 30 30 30 BN7 Pearson Correlatio n .103 .409(*) .096 .087 .165 .256 1 .803(**) .400(*) .448(*) .694(*) Sig. (2-tailed) .587 .025 .616 .647 .384 .171 . .000 .029 .013 .000 N ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ BN8 Pearson Correlatio n .177 .382(*) .078 .023 .102 .429(*) .803(**) 1 .515(**) .381(*) .713(*) Sig. (2-tailed) .349 .037 .682 .903 .592 .018 .000 . .004 .038 .000 N 30 30 30 30 30 30 30 30 30 30 30 BN9 Pearson Correlatio n .018 .398(*) .408(*) .058 .368(*) .336 .400(*) .515(**) 1 .505(**) .648(*) Sig. (2-tailed) .925 .029 .025 .760 .046 .070 .029 .004 . .004 .000 N ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ BN10 Pearson Correlatio n .228 .435(*) .474(**) .389(*) .487(**) .555(**) .448(*) .381(*) .505(**) 1 .775(*) Sig. (2-tailed) .225 .016 .008 .034 .006 .001 .013 .038 .004 . .000 N 30 30 30 30 30 30 30 30 30 30 30 TOT AL Pearson Correlatio n .406( *) .673(**) .545(**) .475(**) .627(**) .550(**) .694(**) .713(**) .648(**) .775(**) 1 Sig. (2-tailed) .026 .000 .002 .008 .000 .002 .000 .000 .000 .000 . N ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀ ₃₀

* Correlation is significant at the 0.05 level (2-tailed).

** Correlation is significant at the 0.01 level (2-tailed).

(19)

Lampiran 9. Hasil Uji Reliabilitas Tingkat Kepercayaan Atribut HP Merek

Nokia

Case Processing Summary

N

%

Cases

Valid

30

100.0 Excluded(a)

0 .0

Total

30

100.0 a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha

N of

Items

(20)

Lampiran 10. Hasil Uji Validitas Tingkat Kepercayaan Atribut HP Merek

Samsung

BS1 BS2 BS3 BS4 BS5 BS6 BS7 BS8 BS9 BS10 TOTAL BS1 Pearson Correlation 1 .269 .045 .190 .693(**) .236 .571(**) .045 .374(*) -.042 .538(**) Sig. (2-tailed) . .150 .814 .316 .000 .210 .001 .814 .041 .827 .002 N 30 30 30 30 30 30 30 30 30 30 30 BS2 Pearson Correlation _.269 ₁ _.538(**) _-.017 _.157 _.237 _.045 _.538(**) _.195 _.110 _.505(**) Sig. (2-tailed) .150 . .002 .929 .407 .207 .814 .002 .303 .563 .004 N 30 30 30 30 30 30 30 30 30 30 30 BS3 Pearson Correlation .045 .538(**) 1 .068 .045 .068 .269 1.000(**) .068 .322 .563(**) Sig. (2-tailed) .814 .002 . .722 .814 .722 .150 . .722 .083 .001 N 30 30 30 30 30 30 30 30 30 30 30 BS4 Pearson Correlation .190 -.017 .068 1 .282 .408(*) .143 .068 .617(**) .582(**) .618(**) Sig. (2-tailed) .316 .929 .722 . .131 .025 .450 .722 .000 .001 .000 N 30 30 30 30 30 30 30 30 30 30 30 BS5 Pearson Correlation .693(**) .157 .045 .282 1 .143 .387(*) .045 .282 .051 .493(**) Sig. (2-tailed) .000 .407 .814 .131 . .450 .035 .814 .131 .790 .006 N 30 30 30 30 30 30 30 30 30 30 30 BS6 Pearson Correlation _.236 _.237 _.068 _.408(*) _.143 ₁ _.051 _.068 _.756(**) _.617(**) _.665(**) Sig. (2-tailed) .210 .207 .722 .025 .450 . .790 .722 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 30 BS7 Pearson Correlation .571(**) .045 .269 .143 .387(*) .051 1 .269 .190 .097 .475(**) Sig. (2-tailed) .001 .814 .150 .450 .035 .790 . .150 .316 .610 .008 N 30 30 30 30 30 30 30 30 30 30 30 BS8 Pearson Correlation .045 .538(**) 1.000(**) .068 .045 .068 .269 1 .068 .322 .563(**) Sig. (2-tailed) .814 .002 . .722 .814 .722 .150 . .722 .083 .001 N 30 30 30 30 30 30 30 30 30 30 30 BS9 Pearson Correlation .374(*) .195 .068 .617(**) .282 .756(**) .190 .068 1 .408(*) .720(**) Sig. (2-tailed) .041 .303 .722 .000 .131 .000 .316 .722 . .025 .000 N 30 30 30 30 30 30 30 30 30 30 30 BS10 Pearson Correlation _-.042 _.110 _.322 _.582(**) _.051 _.617(**) _.097 _.322 _.408(*) ₁ _.645(**) Sig. (2-tailed) .827 .563 .083 .001 .790 .000 .610 .083 .025 . .000 N 30 30 30 30 30 30 30 30 30 30 30 TOTAL Pearson Correlation .538(**) .505(**) .563(**) .618(**) .493(**) .665(**) .475(**) .563(**) .720(**) .645(**) 1 Sig. (2-tailed) .002 .004 .001 .000 .006 .000 .008 .001 .000 .000 . N 30 30 30 30 30 30 30 30 30 30 30

** Correlation is significant at the 0.01 level (2-tailed).

* Correlation is significant at the 0.05 level (2-tailed).

(21)

Lampiran 11. Hasil Uji Reliabilitas Tingkat Kepercayaan Atribut HP Merek

Samsung

Case Processing Summary

N

%

Cases

Valid

30

100.0 Excluded(a)

0 .0

Total

30

100.0 a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's

Alpha

N of Items

(22)

Lampiran 12. Hasil Uji Validitas Tingkat Kepercayaan Atribut HP Merek

LG

BL1 BL2 BL3 BL4 BL5 BL6 BL7 BL8 BL9 BL10 TOTAL BL1 Pearson Correlation 1 .252 .202 .285 .295 .143 .252 .187 -.458(*) .261 .460(*) Sig. (2-tailed) . .180 .285 .127 .113 .452 .180 .322 .011 .164 .011 N 30 30 30 30 30 30 30 30 30 30 30 BL2 Pearson Correlation .252 1 .557(**) .480(**) .437(*) .423(*) .342 .183 -.693(**) .012 .581(**) Sig. (2-tailed) .180 . .001 .007 .016 .020 .064 .333 .000 .952 .001 N 30 30 30 30 30 30 30 30 30 30 30 BL3 Pearson Correlation .202 .557(**) 1 .607(**) .557(**) .567(**) .292 .147 -.501(**) .178 .753(**) Sig. (2-tailed) .285 .001 . .000 .001 .001 .118 .439 .005 .347 .000 N 30 30 30 30 30 30 30 30 30 30 30 BL4 Pearson Correlation .285 .480(**) .607(**) 1 .373(*) .141 .394(*) .075 -.418(*) .295 .699(**) Sig. (2-tailed) .127 .007 .000 . .042 .457 .031 .694 .022 .114 .000 N 30 30 30 30 30 30 30 30 30 30 30 BL5 Pearson Correlation .295 .437(*) .557(**) .373(*) 1 .303 .234 .490(**) -.574(**) .368(*) .731(**) Sig. (2-tailed) .113 .016 .001 .042 . .104 .214 .006 .001 .046 .000 N 30 30 30 30 30 30 30 30 30 30 30 BL6 Pearson Correlation .143 .423(*) .567(**) .141 .303 1 .372(*) .064 -.437(*) .190 .559(**) Sig. (2-tailed) .452 .020 .001 .457 .104 . .043 .738 .016 .316 .001 N 30 30 30 30 30 30 30 30 30 30 30 BL7 Pearson Correlation .252 .342 .292 .394(*) .234 .372(*) 1 .030 -.460(*) .357 .556(**) Sig. (2-tailed) .180 .064 .118 .031 .214 .043 . .873 .011 .053 .001 N 30 30 30 30 30 30 30 30 30 30 30 BL8 Pearson Correlation .187 .183 .147 .075 .490(**) .064 .030 1 -.303 .234 .460(*) Sig. (2-tailed) .322 .333 .439 .694 .006 .738 .873 . .104 .213 .011 N 30 30 30 30 30 30 30 30 30 30 30 BL9 Pearson Correlation -.458(*) -.693(**) -.501(**) -.418(*) -.574(**) -.437(*) -.460(*) -.303 1 -.357 -.597(**) Sig. (2-tailed) .011 .000 .005 .022 .001 .016 .011 .104 . .053 .001 N 30 30 30 30 30 30 30 30 30 30 30 BL10 Pearson Correlation .261 .012 .178 .295 .368(*) .190 .357 .234 -.357 1 .534(**) Sig. (2-tailed) .164 .952 .347 .114 .046 .316 .053 .213 .053 . .002 N 30 30 30 30 30 30 30 30 30 30 30 TOTAL Pearson Correlation .460(*) .581(**) .753(**) .699(**) .731(**) .559(**) .556(**) .460(*) -.597(**) .534(**) 1 Sig. (2-tailed) _.011 _.001 _.000 _.000 _.000 _.001 _.001 _.011 _.001 _.002 _. N 30 30 30 30 30 30 30 30 30 30 30

* Correlation is significant at the 0.05 level (2-tailed).

** Correlation is significant at the 0.01 level (2-tailed).

(23)

Lampiran 13. Hasil Uji Reliabilitas Tingkat Kepercayaan Atribut HP Merek

LG

Case Processing Summary

N

%

Cases

Valid

30

100.0 Excluded(a)

0 .0

Total

30

100.0 a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's

Alpha

N of Items

(24)

Lampiran 14. Hasil Uji Validitas Tingkat Kepercayaan Atribut HP Merek

Blackberry

BB1 BB2 BB3 BB4 BB5 BB6 BB7 BB8 BB9 BB10 TOTAL BB1 Pearson Correlation 1 .239 .327 .327 .163 .458(*) .327 .327 .517(**) .458(*) .696(**) Sig. (2-tailed) . .204 .078 .078 .390 .011 .078 .078 .003 .011 .000 N 30 30 30 30 30 30 30 30 30 30 30 BB2 Pearson Correlation .239 1 .362(*) .106 .746(**) .155 .106 .362(*) .194 .155 .473(**) Sig. (2-tailed) .204 . .049 .576 .000 .414 .576 .049 .304 .414 .008 N 30 30 30 30 30 30 30 30 30 30 30 BB3 Pearson Correlation .327 .362(*) 1 .742(**) .255 .153 .742(**) 1.000(**) .327 .153 .760(**) Sig. (2-tailed) .078 .049 . .000 .174 .419 .000 . .078 .419 .000 N 30 30 30 30 30 30 30 30 30 30 30 BB4 Pearson Correlation .327 .106 .742(**) 1 .046 .294 1.000(**) .742(**) .219 .294 .730(**) Sig. (2-tailed) .078 .576 .000 . .808 .115 . .000 .246 .115 .000 N 30 30 30 30 30 30 30 30 30 30 30 BB5 Pearson Correlation .163 .746(**) .255 .046 1 -.021 .046 .255 .309 -.021 .374(*) Sig. (2-tailed) .390 .000 .174 .808 . .912 .808 .174 .097 .912 .042 N 30 30 30 30 30 30 30 30 30 30 30 BB6 Pearson Correlation .458(*) .155 .153 .294 -.021 1 .294 .153 .294 1.000(**) .621(**) Sig. (2-tailed) .011 .414 .419 .115 .912 . .115 .419 .115 . .000 N 30 30 30 30 30 30 30 30 30 30 30 BB7 Pearson Correlation .327 .106 .742(**) 1.000(**) .046 .294 1 .742(**) .219 .294 .730(**) Sig. (2-tailed) .078 .576 .000 . .808 .115 . .000 .246 .115 .000 N 30 30 30 30 30 30 30 30 30 30 30 BB8 Pearson Correlation .327 .362(*) 1.000(**) .742(**) .255 .153 .742(**) 1 .327 .153 .760(**) Sig. (2-tailed) .078 .049 . .000 .174 .419 .000 . .078 .419 .000 N 30 30 30 30 30 30 30 30 30 30 30 BB9 Pearson Correlation .517(**) .194 .327 .219 .309 .294 .219 .327 1 .294 .623(**) Sig. (2-tailed) .003 .304 .078 .246 .097 .115 .246 .078 . .115 .000 N 30 30 30 30 30 30 30 30 30 30 30 BB10 Pearson Correlation .458(*) .155 .153 .294 -.021 1.000(**) .294 .153 .294 1 .621(**) Sig. (2-tailed) .011 .414 .419 .115 .912 . .115 .419 .115 . .000 N 30 30 30 30 30 30 30 30 30 30 30 TOTAL Pearson Correlation _.696(**) _.473(**) _.760(**) _.730(**) _.374(*) _.621(**) _.730(**) _.760(**) _.623(**) _.621(**) ₁ Sig. (2-tailed) _.000 _.008 _.000 _.000 _.042 _.000 _.000 _.000 _.000 _.000 _. N 30 30 30 30 30 30 30 30 30 30 30

* Correlation is significant at the 0.05 level (2-tailed).

** Correlation is significant at the 0.01 level (2-tailed).

(25)

Lampiran 15. Hasil Uji Reliabilitas Tingkat Kepercayaan Atribut HP Merek

Blackberry

Case Processing Summary

N

%

Cases Valid

30

100.0 Excluded

(a)

0 .0

Total

30

100.0 a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

(26)

Lampiran 16. Hasil Uji Validitas Tingkat Kepercayaan Atribut HP Merek

Motorola

BM1 BM2 BM3 BM4 BM5 BM6 BM7 BM8 BM9 BM10 TOTAL BM1 Pearson Correlation 1 .407(*) .048 .376(*) .186 .341 .434(*) .406(*) .514(**₎ .174 .633(**₎ Sig. (2-tailed) . .026 .799 .041 .325 .065 .017 .026 .004 .358 .000 N 30 30 30 30 30 30 30 30 30 30 30 BM2 Pearson Correlation .407(*) 1 .412(*) .470(**₎ .139 .471(**) .232 .312 .601(**₎ .327 .726(**₎ Sig. (2-tailed) .026 . .024 .009 .463 .009 .217 .093 .000 .078 .000 N 30 30 30 30 30 30 30 30 30 30 30 BM3 Pearson Correlation .048 .412(*) 1 .484(** ) .593(**) .059 .010 .118 .449(*) .284 .573(** ) Sig. (2-tailed) .799 .024 . .007 .001 .756 .959 .536 .013 .129 .001 N 30 30 30 30 30 30 30 30 30 30 30 BM4 Pearson Correlation .376(*) .470(**) .484(**₎ 1 .537(**) .210 .215 .355 .416(*) .381(*) .738(**₎ Sig. (2-tailed) .041 .009 .007 . .002 .265 .253 .055 .022 .038 .000 N 30 30 30 30 30 30 30 30 30 30 30 BM5 Pearson Correlation .186 .139 .593(**₎ .537(**₎ 1 -.114 -.056 .000 .448(*) .509(**) .535(**₎ Sig. (2-tailed) .325 .463 .001 .002 . .550 .769 1.000 .013 .004 .002 N 30 30 30 30 30 30 30 30 30 30 30 BM6 Pearson Correlation .341 .471(**) .059 .210 -.114 1 .411(*) .397(*) .129 .196 .509(** ) Sig. (2-tailed) .065 .009 .756 .265 .550 . .024 .030 .497 .298 .004 N 30 30 30 30 30 30 30 30 30 30 30 BM7 Pearson Correlation .434(*) .232 .010 .215 -.056 .411(*) 1 .843(**₎ .116 .156 .522(**₎ Sig. (2-tailed) .017 .217 .959 .253 .769 .024 . .000 .540 .411 .003 N 30 30 30 30 30 30 30 30 30 30 30 BM8 Pearson Correlation .406(*) .312 .118 .355 .000 .397(*) .843(**) 1 .179 .130 .588(** ) Sig. (2-tailed) .026 .093 .536 .055 1.000 .030 .000 . .343 .493 .001 N 30 30 30 30 30 30 30 30 30 30 30 BM9 Pearson Correlation .514(**₎ .601(**) .449(*) .416(*) .448(*) .129 .116 .179 1 .549(**) .717(**₎ Sig. (2-tailed) .004 .000 .013 .022 .013 .497 .540 .343 . .002 .000 N 30 30 30 30 30 30 30 30 30 30 30 BM10 Pearson Correlation .174 .327 .284 .381(*) .509(**) .196 .156 .130 .549(**₎ 1 .595(**₎ Sig. (2-tailed) .358 .078 .129 .038 .004 .298 .411 .493 .002 . .001 N 30 30 30 30 30 30 30 30 30 30 30 TOTA L Pearson Correlation .633(**₎ .726(**) .573(**₎ .738(**₎ .535(**) .509(**) .522(**) .588(**₎ .717(**₎ .595(**) 1 Sig. (2-tailed) .000 .000 .001 .000 .002 .004 .003 .001 .000 .001 . N 30 30 30 30 30 30 30 30 30 30 30

* Correlation is significant at the 0.05 level (2-tailed).

(27)

Lampiran 17. Hasil Uji Reliabilitas Tingkat Kepercayaan Atribut HP Merek

Motorola

Case Processing Summary

N

%

Cases

Valid

30

100.0 Excluded(

a)

0 .0

Total

30

100.0 a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's

Alpha

N of Items

(28)

Lampiran 18. Hasil Uji Validitas Tingkat Kepercayaan Atribut HP Merek

Sony Ericsson

BSE1 BSE2 BSE3 BSE4 BSE5 BSE6 BSE7 BSE8 BSE9 BSE10 TOTAL BSE1 Pearson Correlati on 1 .303 .162 .277 .541(**₎ .162 .435(*) .526(**₎ .610(**₎ .162 .668(**) Sig. (2-tailed) . .104 .392 .138 .002 .392 .016 .003 .000 .392 .000 N 30 30 30 30 30 30 30 30 30 30 30 BSE2 Pearson Correlati on .303 1 -.018 .367(*) .412(*) .132 .277 .523(**₎ -.032 .132 .519(**) Sig. (2-tailed) .104 . .923 .046 .024 .487 .139 .003 .868 .487 .003 N 30 30 30 30 30 30 30 30 30 30 30 BSE3 Pearson Correlati on .162 -.018 1 .117 .212 .842(** ) .164 .132 -.072 .842(**) .546(**) Sig. (2-tailed) .392 .923 . .538 .261 .000 .386 .487 .704 .000 .002 N 30 30 30 30 30 30 30 30 30 30 30 BSE4 Pearson Correlati on .277 .367(*) .117 1 .446(*) .117 .872(**₎ .277 .172 .117 .637(**) Sig. (2-tailed) .138 .046 .538 . .013 .538 .000 .139 .363 .538 .000 N 30 30 30 30 30 30 30 30 30 30 30 BSE5 Pearson Correlati on .541(** ) .412(*) .212 .446(*) 1 .259 .574(** ) .412(*) .435(*) .259 .750(**) Sig. (2-tailed) .002 .024 .261 .013 . .167 .001 .024 .016 .167 .000 N 30 30 30 30 30 30 30 30 30 30 30 BSE6 Pearson Correlati on .162 .132 .842(**) .117 .259 1 .164 .132 -.072 1.000(**) .604(**) Sig. (2-tailed) .392 .487 .000 .538 .167 . .386 .487 .704 . .000 N 30 30 30 30 30 30 30 30 30 30 30 BSE7 Pearson Correlati on .435(*) .277 .164 .872(**₎ .574(**₎ .164 1 .367(*) .330 .164 .728(**) Sig. (2-tailed) .016 .139 .386 .000 .001 .386 . .046 .075 .386 .000 N 30 30 30 30 30 30 30 30 30 30 30 BSE8 Pearson Correlati on .526(** ) .523(** ) .132 .277 .412(*) .132 .367(*) 1 .358 .132 .630(**) Sig. (2-tailed) .003 .003 .487 .139 .024 .487 .046 . .052 .487 .000 N 30 30 30 30 30 30 30 30 30 30 30 BSE9 Pearson Correlati on .610(** ) -.032 -.072 .172 .435(*) -.072 .330 .358 1 -.072 .416(*) Sig. (2-tailed) .000 .868 .704 .363 .016 .704 .075 .052 . .704 .022 N 30 30 30 30 30 30 30 30 30 30 30 BSE10 Pearson Correlati on .162 .132 .842(**) .117 .259 1.000(* *) .164 .132 -.072 1 .604(**) Sig. (2-tailed) .392 .487 .000 .538 .167 . .386 .487 .704 . .000 N 30 30 30 30 30 30 30 30 30 30 30 TOTAL Pearson Correlati on .668(** ) .519(** ) .546(**) .637(** ) .750(** ) .604(** ) .728(** ) .630(** ) .416(*) .604(**) 1 Sig. (2-tailed) .000 .003 .002 .000 .000 .000 .000 .000 .022 .000 . N 30 30 30 30 30 30 30 30 30 30 30

** Correlation is significant at the 0.01 level (2-tailed).

* Correlation is significant at the 0.05 level (2-tailed).

(29)

Lampiran 19. Hasil Uji Reliabilitas Tingkat Kepercayaan Atribut HP Merek

Sony Ericsson

Case Processing Summary

N

%

Cases

Valid

30

100.0 Excluded(a)

0 .0

Total

30

100.0 a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's

Alpha

N of Items

(30)

Lampiran 20. Hasil Uji Validitas Tingkat Kepercayaan Atribut HP Merek

Apple

BA1 BA2 BA3 BA4 BA5 BA6 BA7 BA8 BA9 BA10 TOTAL

BA1 Pearson Correlation 1 .450(*) .215 .058 .490(**) .607(**) .157 .351 .495(**) .254 .589(**) Sig. (2-tailed) . .013 .255 .762 .006 .000 .407 .057 .005 .176 .001 N 30 30 30 30 30 30 30 30 30 30 30 BA2 Pearson Correlation .450(*) 1 .686(**) .450(*) .961(**) .372(*) .628(**) .666(**) .413(*) .647(**) .908(**) Sig. (2-tailed) .013 . .000 .013 .000 .043 .000 .000 .023 .000 .000 N 30 30 30 30 30 30 30 30 30 30 30 BA3 Pearson Correlation .215 .686(**) 1 .372(*) .686(**) .215 .471(**) .588(**) .208 .568(**) .726(**) Sig. (2-tailed) .255 .000 . .043 .000 .255 .009 .001 .271 .001 .000 N 30 30 30 30 30 30 30 30 30 30 30 BA4 Pearson Correlation .058 .450(*) .372(*) 1 .490(**) -.099 .549(**) .470(**) .044 .332 .532(**) Sig. (2-tailed) .762 .013 .043 . .006 .601 .002 .009 .819 .073 .002 N 30 30 30 30 30 30 30 30 30 30 30 BA5 Pearson Correlation .490(**) .961(**) .686(**) .490(**) 1 .332 .667(**) .706(**) .372(*) .647(**) .920(**) Sig. (2-tailed) .006 .000 .000 .006 . .073 .000 .000 .043 .000 .000 N 30 30 30 30 30 30 30 30 30 30 30 BA6 Pearson Correlation .607(**) .372(*) .215 -.099 .332 1 .157 .273 .331 .411(*) .520(**) Sig. (2-tailed) .000 .043 .255 .601 .073 . .407 .145 .074 .024 .003 N 30 30 30 30 30 30 30 30 30 30 30 BA7 Pearson Correlation .157 .628(**) .471(**) .549(**) .667(**) .157 1 .609(**) .020 .549(**) .698(**) Sig. (2-tailed) .407 .000 .009 .002 .000 .407 . .000 .914 .002 .000 N 30 30 30 30 30 30 30 30 30 30 30 BA8 Pearson Correlation .351 .666(**) .588(**) .470(**) .706(**) .273 .609(**) 1 .190 .430(*) .766(**) Sig. (2-tailed) .057 .000 .001 .009 .000 .145 .000 . .314 .018 .000 N 30 30 30 30 30 30 30 30 30 30 30 BA9 Pearson Correlation .495(**) .413(*) .208 .044 .372(*) .331 .020 .190 1 .372(*) .494(**) Sig. (2-tailed) .005 .023 .271 .819 .043 .074 .914 .314 . .043 .006 N 30 30 30 30 30 30 30 30 30 30 30 BA10 Pearson Correlation .254 .647(**) .568(**) .332 .647(**) .411(*) .549(**) .430(*) .372(*) 1 .754(**) Sig. (2-tailed) .176 .000 .001 .073 .000 .024 .002 .018 .043 . .000 N 30 30 30 30 30 30 30 30 30 30 30 TOTAL Pearson Correlation _.589(**) _.908(**) _.726(**) _.532(**) _.920(**) _.520(**) _.698(**) _.766(**) _.494(**) _.754(**) ₁ Sig. (2-tailed) .001 .000 .000 .002 .000 .003 .000 .000 .006 .000 . N 30 30 30 30 30 30 30 30 30 30 30

* Correlation is significant at the 0.05 level (2-tailed).

** Correlation is significant at the 0.01 level (2-tailed).

(31)

Lampiran 21. Hasil Uji Reliabilitas Tingkat Kepercayaan Atribut HP Merek

Apple

Case Processing Summary

N

%

Cases

Valid

30

100.0 Excluded(a)

0 .0

Total

30

100.0 a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's

Alpha

N of Items

(32)

Lampiran 22. Hasil Uji Validitas Tingkat Kepercayaan Atribut HP Merek

Nexian

BNE1 BNE2 BNE3 BNE4 BNE5 BNE6 BNE7 BNE8 BNE9 BNE10 TOTAL

BNE1 Pearson Correlation 1 .461(*) .905(**) .745(**) .736(**) .276 .393(*) .551(**) .433(*) .590(**) .842(**) Sig. (2-tailed) . .010 .000 .000 .000 .139 .032 .002 .017 .001 .000 N 30 30 30 30 30 30 30 30 30 30 30 BNE2 Pearson Correlation .461(*) 1 .389(*) .487(**) .344 .165 .106 .329 .391(*) .391(*) .534(**) Sig. (2-tailed) .010 . .034 .006 .063 .384 .576 .076 .033 .033 .002 N 30 30 30 30 30 30 30 30 30 30 30 BNE3 Pearson Correlation .905(**) .389(*) 1 .796(**) .785(**) .376(*) .443(*) .502(**) .472(**) .629(**) .875(**) Sig. (2-tailed) .000 .034 . .000 .000 .041 .014 .005 .008 .000 .000 N 30 30 30 30 30 30 30 30 30 30 30 BNE4 Pearson Correlation .745(**) .487(**) .796(**) 1 .742(**) .493(**) .681(**) .512(**) .506(**) .671(**) .916(**) Sig. (2-tailed) .000 .006 .000 . .000 .006 .000 .004 .004 .000 .000 N 30 30 30 30 30 30 30 30 30 30 30 BNE5 Pearson Correlation .736(**) .344 .785(**) .742(**) 1 .323 .481(**) .541(**) .535(**) .535(**) .837(**) Sig. (2-tailed) .000 .063 .000 .000 . .082 .007 .002 .002 .002 .000 N 30 30 30 30 30 30 30 30 30 30 30 BNE6 Pearson Correlation .276 .165 .376(*) .493(**) .323 1 .178 -.065 .385(*) .385(*) .494(**) Sig. (2-tailed) .139 .384 .041 .006 .082 . .346 .732 .036 .036 .006 N 30 30 30 30 30 30 30 30 30 30 30 BNE7 Pearson Correlation .393(*) .106 .443(*) .681(**) .481(**) .178 1 .303 .216 .381(*) .579(**) Sig. (2-tailed) .032 .576 .014 .000 .007 .346 . .103 .253 .038 .001 N 30 30 30 30 30 30 30 30 30 30 30 BNE8 Pearson Correlation .551(**) .329 .502(**) .512(**) .541(**) -.065 .303 1 .157 .239 .551(**) Sig. (2-tailed) .002 .076 .005 .004 .002 .732 .103 . .406 .203 .002 N 30 30 30 30 30 30 30 30 30 30 30 BNE9 Pearson Correlation .433(*) .391(*) .472(**) .506(**) .535(**) .385(*) .216 .157 1 .871(**) .720(**) Sig. (2-tailed) .017 .033 .008 .004 .002 .036 .253 .406 . .000 .000 N 30 30 30 30 30 30 30 30 30 30 30 BNE10 Pearson Correlation .590(**) .391(*) .629(**) .671(**) .535(**) .385(*) .381(*) .239 .871(**) 1 .818(**) Sig. (2-tailed) .001 .033 .000 .000 .002 .036 .038 .203 .000 . .000 N 30 30 30 30 30 30 30 30 30 30 30 TOTAL Pearson Correlation .842(**) .534(**) .875(**) .916(**) .837(**) .494(**) .579(**) .551(**) .720(**) .818(**) 1 Sig. (2-tailed) .000 .002 .000 .000 .000 .006 .001 .002 .000 .000 . N 30 30 30 30 30 30 30 30 30 30 30