NGHIEN CUU
RESEARCH
Tac ddng cua dich benh Covid-19 den phat hien du lich Thanh pho' H6 Chi Minh
Nguy§n Le Phuong Anh Sa Du Ijch Thanh phO' H6 Chi Minh
Bdi vidt nhdm phan tich khdi qudt tinh hinh phdt hidn, thuc trang khai thdc kinh doanh dich vu du Ijch t?i thdnh phd Hd Chi Minh trong giai doan dich benh Covid-19 dang hodnh hdnh tde ddng dd'n phdt tridn du Ilch thdnh phd Hd Chi Minh. Ddng thdi dua ra cdc dd xudt vd giai phap nhdm thuc ddy phdt trien du lich hong thdi gian tdi.
1. Tong quan ve tinh hinh phat trien du lich tai Thanh pho Hd Chi Minh hien nay
Trong ndm 2019, tdng iugt khach qudc te den Thdnh phd Hd Chi Minh dat 8.619 trieu luot khdch, tdng 13,48% so vdi ciing ky ndm (2018 dat 7.5 luot khdeh) vd dat 100% ke hoach ndm. Khach du Ijch ndi dia ddn Thdnh phd Hd Chi Minh dat 32.77 tridu luol, tdng 13 % so vdi vdn 2018 (cung ky dat 29 tridu lugt khdch). Tdng thu ngdnh du hch udc dat 140.017 ty ddng, tdng 10,15% so vdi ndm 2018 (ciing ky dat 138.663 ty ddng).
Tdng sd doanh nghidp dii didu kidn hoat ddng lu hdnh trdn dja bdn thdnh phd Id 1.469 doanh nghiep ( tdng 6,2% so vdi ndm 2018) hong dd: 801 doanh nghidp lir hdnh qud'c te; 575 doanh nghidp kinh doanh lii hdnh ndi dja; 74 dai ly Iii hdnh; 19 vdn phdng dai didn ddanh nghidp lu hdnh nude ngodi tai thdnh phd.
Tren dja bdn thdnh phd cd gan 3.000 ca sd luu tni du lich (thea thdng kd cua qudn, huydn), trong dd cd 1..521 CO sd vdi 44.924 phdng dd duoc phdn loai, xdp hang, nhdm khdeh san tir 3 ddn 5 sao cd 122 khdch san vdi 15.477 phdng.
Tdng sd hudng ddn vidn du Ijch dugc cap thd cho dd'n hidn nay trdn dja ban thdnh pho la 5.510 hudng dan vien du lich (tdng 1,6% so vdi ndm 2018) bao gdm 3.249 hudng dan vien cd the qudc td vd 2.261 hudng dan vidn cd the ndi dja.
2. Thirc trans tinh hinh khach du lich den tham quan du ijch tai Thanh phd Hd Chi Minh hien nay Hidn nay cd su sut gidm vd cd sd lugng khdch du Ijch qud'c td, trong nude vd sut gidm cd ve doanh thu.
7 4 KINH Tt CHAU A -THAI HlNH QUOMG ( T H A N B 3 / 202U)
Cu md, luang khach qud'c td dd'n TPHCM trong thdng 2/2020 udc dat 346.650 lugt khdch, gidm 52% so vdi cung ky ndm 2019. Trong 2 thdng ddu ndm 2020, khach qud'c td ddn TPHCM, ude dat 1.186.750 lugt, gidm 21,71% so vdi cung kj' (cCing ky 1.515.852 lupt), dat 13,19% kd hoach nam 2020.
Doanh thu du lich thdng 2/2020 udc d^t 8.100 tJ ddng, gidm 29,94 % so vdi cung ky ndm 2019, gidm 37% sd vdi thdng 1; doanh thu du Ijch trong 2 thdng ddu ndm 2020 udc dat 21.127 ty dong giam 10,7%
(ciing ky 23.660 ty ddng), dat 15% ke hoach nam 2020.
3. Tinh hinh kinh doanh du lich tai Thanh phd Ho Chi Minh hien nay
Trudc bet, ngdnh du lich TPHCM ludn qudn tridt day dii cdc chu truang cua Ddng vd Nhd nude cQng nhu chinb quyen thdnh phd vd phdng chdng dich bdnh. Qua trinh tridn khai cdc chu truong, ehinh sdeh ndy dugc thuc hidn mdt each nghiem tiic, ddy dO, cd sdng tao.
Khdng chi cde ca quan Nhd nude, cdc doanh nghidp du Iieh, Iii hdnh, van tai, cac diem ddn... cflng y thiic dugc tinb hinh hidn nay va deu thuc hidn nghiem chinh cac quy dinh, cbinh sach da de ra. Khi su cd xdy ra, ngdnh du Iieh phdi cd gidi phdp cu thd d^
xii Iy. Vi du, ddi vdi cdc didm ddn, khi du khdch den, ho phdi khdo leo Idy thdng tin cua khdch ngay tu iflc ddu, bd tri nude nia tay ngay tai bdn Id tdn, khii trung thudng xuygn, nhat la d nhung vi tri thudng xuydn cd su tidp xuc nhu ban le tan, nut bdm thang mdy... Khi khach rdi di, eac bi§n phap khu' triing cung phai dugc thuc hidn nghiem tuc.
Hay nhu vdi nhting doanh nghidp lii hdnh, cdc
hudng ddn vidn cQng phdi cd trdch nhidm theo ddi tinh hinh sire khde cOa du khdch, ddng thdi hudng ddn vidn cQng phdi nghidm tuc trong vide phdng chdng dich vd dac bidt, khdng duge ddn khdch ddn til vflng dich.
TPHCM sd phdi hgp vdi cdc ca quan chiie ndng td chiic budi toa ddm "Du lich ldm sao cho an toan". Hidn nay, Vidt Nam ndi chung vd TPHCM ndi ridng dang thgc hidn tdt qud trinh phdng ehdng dich Covid-19 vd chflng ta sd hdp tuc Idm td't edng tde ndy hong thdi gian tdi dd ddm bdo sire khde cho cdng ddng, hong dd cd du khdeh.
Ngodi ra, khdng chi khidn du khdch ein tdm vd mat tdm ly, van de phdp ly eung rdt quan trgng. Sd Du lich TPHCM se mdi nhirng ludt su ddu ngdnh dd hd hg, gidi quydt cac vdn dd hanh chdp hgp ddng, huy tour... cd trong nude Ian lidn qud'c gia, Idm sao cho dflng thdng Id cua ludt qudc te, dflng phdp ludt ciia \ldt Nam vd hdi hda lgi ich gitia cdc bdn.
4. Dd xuat giai phap cai thien thuc flay phat trien du l[Gh thm gian toi
Thfl nhdt: Du Ijch TPHCM hudng den trong thdi gian tdi la trd thdnh dd thi du Ijch sdng ddng hdng ddu Chdu A, noi du khdch dugc trdi nghidm nhiing gid tri khdc bidt cila di sdn vdn hod, Id'i sdng trong mdt thdnh phd thdng minh, mang ddn su hiing khdi vd cdm xuc hdn mdi hanh trinh"; vdi hinh dnh mdt didm ddn du Iieh Sdng ddng (Vibrant Ho Chi Minh City), "Sdng ddng ttmg con phd, ding con ngudi" (Vibrant everywhere, everyone), mang 5 gid tri bdn sdc thuang hieu: Hudng ve tuong lai - futuristic, Cdi md - open, Trd trung - youthful, Sdc mau - colorful vd Hiing khdi - exciting.
Thii hai: Mdi doanh nghidp ddu cd mot chidn luge phdt trien sdn phdm, phdt tridn thj trudng ciia ho. Thdi didm hidn nay, tinh hinh kinh doanh cua cde doanh nghidp dang gdp nhidu khd khdn. Chinh vi vdy, ddy Id thdi diem thich hgp de cdc doanh nghidp cd thd tdi co cdu, tdng cudng su lidn kdt, lidn minh, cat gidm nhiing khdu tmng gian, gidm gid thdnh sdn pham, tang sire canh hanh. Nhung tat cd ddu hodn todn tu nguyen, ndu doanh nghidp thay dugc Igi ich ciia minh khi tham gia lidn minh thi ho se tham gia. Khi dy, cdc doanh nghidp van chuydn (hdng khdng, dudng sdt, dudng thuy, dudng bo), cde khdch san, nhd hdng, cdc didm tham quan du Ijch, edc doanh nghidp lii hdnh se cd nhtrng gdi sdn phdm kich cdu, vdi gid tour canh hanh nhung chdt lugng.
Thu ba: Van dd trong tdm ntra md du Ijch TPHCM rdt quan ldm Id van dd ddo tgo ngudn nhdn lire du lich chdt lugng cao. Du khdch cd bdl ldng hay khdng chinh Id bdi nhan td ndy. Ngay trong nam nay, chung tdi dang xay dung dd an dd TPHCM trd thanh tmng tam
ddd tao chdt lugng ngudn nhdn Iuc cfla Vidt Nam cflng nhu trang khu vgc.
Thd: tu: Vdn dd qudng bd xuc tien cflng rat quan hpng. Day la van dd qudng bd phdi dugc thuc hidn ddu cd d thi trudng qudc te ldn ndi dia. Khdng chi khdch nude ngoai md lugng khdch hong nude cQng ddng vai trd rat quan hgng. Kha nang chi tidu ciia khach Vidt rdt eao, chung ta phdi cd nhung sdn phdm phil hgp dd thu hiit khdch ndi dia.
Thir ndm: Ddi vdi khdeh nude ngddi, chung ta khdng ehi chdm chdm quan tdm ddn thi trudng trpng didm md phdi quan tdm ddn nhiing thi trudng tidm ndng dd chflng ta boc lot. Vi du, tir trude ddn gid, tbj trudng Bdc A: Nhdt Bdn, Hdn Qudc, Tmng Qudc van ludn diing ddu. Vdi TPHCM, ddy la thi trudng trpng diem nhung chung tdi van cd thi trudng tidm ndng. Khi thi trudng trpng didm ed su khiing hodng nhu vfra rdi (vi dich Covid-19 - PV) thi chung ta van co thi trudng tiem ndng nhu An Dp.
5. Ket luan
Nhu vdy, tir nhting gi phdn tich trdn ddy vd tuy thudc vdo tinh hinh didn bidn cfla dich bdnh Covid-19 ma Thdnh phd Hd Chi Minh chpn lua bidn phdp khac phue nhdm vuc ddy todn khd'i ngdnh kinh td ndi chung nhdt Id phdt tridn phue hdi ngdnh du lich trong thdi gian tdi. Ddm bdo cho su phdt trien thdnh phd trong thdi ky hdi nhdp kinh td qudc ti./.
Tai lieu tham khao
UBND TPHCM (2019), Bdo cdd kdt qud Kd't qud hogt ddng du lich nam 2019 vd phuang hudng, nhiem vu trpng tdm ndm 2020.
UBND TP HCM (2019), Bdo cdo So kdt 02 ndm thuc hidn Nghi quyet sd 08-NQ/TW ngay 16 thdng 01 ndm 2017 ve phat tridn du lich trd thanh ngdnh kinh td mui nhpn
bttps://phunuvietnam.vn/nu-pho-giam-doc-so-du- lich-tphcm-chia-se-ve-giai-phap-voi-du-licb-thoi-dich- cavid-19, ngdy tmy cap 17/03/2020.
https://baoquocte.vn/dich-covid-19-cu-danh-vad- nganh-du-lich-ca-the-la-Iuc-can-voi-kinh-te-taan-cau, ngdy tmy cap 17/03/2020.
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