TAP CHJ GONG THlftfNG
XAY D U N G S A N P H A M DU LICH DAC iHU CHO PHAT TRIEN DU LICH DONG NAI
• TRAN THU HUONG - DOAN THj THANH VAN
TOM TAT:
Sau pha'm du lich ddc thij dffdc hid'u la mdt khai nidm rat rdng, bao gdm td't cd thanh phan di giup cho nganh du hch (DL) cua mdt viing phat trien; tao ra tinh hap ddn cao, giup gay dffng hinh dnh vd thffdng hieu cua die'm de'n; tao sffc canh tranh vd ddng Iffc cho cdc sdn pha'm DL khdc ciing phdt trien...
Ddng Nai dffdc biet den la ndi cd nhi^u ldi the v l ngudn tdi nguydn thidn nhidn - nhdn van, cd sd vdt chd't ha tang, giao thdng van tai va ngudn nhdn Iffc. Nhieu ndm qua, DL Ddng Nai da va dang chu ddng tao ra nhffng san pham DL dac thii, ddc dao va mdi la de giiip cho vide xay dffng "thffdng hieu" di^m ddn. Bai vie't nay ban ve xay dffng san pham du lich dac thff cho phat trie'n du lich tinh Ddng Nai.
Tuf khoa: Sdn pham du lich dac thii, thffdng hieu, du lich Ddng Nai.
1. Da t va n de
San pham du lich dac thii la nhffng san pha'm difdc xdy dffng dffa tren gia tri dac sac, ddc ddo, nguyen ban va la dai didn cua tai nguyen DL (tff nhien vd nhdn vdn) cho mdt lanh thd/diem den DL vdi nhffng dich vu khdng chi lam thda man nhu cau cua du khach ma cdn tao dffdc an tffdng bdi tinh ddc ddo va sdng tao. San pham DL la nhffng san phd'm cd khd nang tao ra sff phdn bidt giffa dia phffdng ndy vdi dia phffdng khac, diem de'n nay vdi die'm de'n khdc; cd vai trd ra't quan trpng trong viec dinh hffdng phdt tnen DL va thu hiit thi trffdng.
Cling nhff xay dffng thffdng hieu DL.
Tinh Dong Nai dang Id mdt trong nhffng die'm den thu hiit khdeh DL trong nhffng nam gan day.
Tinh dffdc danh gid la cd nhieu tdi nguyen thien nhien va tai nguyen nhan vdn vd cung phong phu va da dang; cd the'manh ve cdsd ha tang va mang Iffdi giao thdng vdi nhieu tuye'n giao thdng huye't mach di qua nhff qud'c Id lA, qudc Id 20, cao td'c TP. HCM - Long Thanh - Dau Giay... Vdi nhffng tiem nang va dffdng Id'i phat trie'n td't trong nhffng nam gan ddy, hoat ddng DL cua Tinh da dat dffpc mpt s6' thanh tffu ddng ke' va ddng gdp chung cho sff phat trien cua nganh DL. Nam 2019, tdng sd' Iffdt khach dat 4,4 trieu Iffdt, tang 13,5% so vdi
cung ky; tdng doanh thu dat xa'p xi 1.607 ty ddng, tang 15,4% so vdi cung ky.
Bai vie't tap trung vao viec nghien cffu cac tiem nang va the' manh ciia tinh Dong Nai; tff do, dffa ra cdc dinh hffdng de phat huy ldi the' vd'n cd, nham xay dffng san pham DL dac thu, giup phat trien nganh DL cua Tmh mdt each ben vffng.
2. Ti^m nang Ai x&y dffng san pham DL dac thii cho phat trien DL Ddng Nai
Sff thanh cdng va khd nang canh tranh cua mot diem DL phuc thudc phan Idn vdo sffc manh va sii da dang cua cdc ye'u td'DL, dac biet la diem den dffdc tnnh bay cho du khdeh. Tiem nang de khai thac cdc san pham DL ddc thu cua Dong Nai dffdc phan dnh thdng qua mat dd phdn bd' kha cao cac die'm, khu DL trai deu tren cdc dia phffdng thupc dia ban Tinh. Tinh de'n thdi die'm hien tai, toan Tinh cd hdn 60 diem, khu DL. Da so'cac diem nay deu cd th6' manh ve sinh hpc, tai nguydn thien nhien, tai nguydn nhan van cung nhu cdc dieu kien ve vi tri dia Iy, giao thdng van tai, cd sd ha tang khac.
Tai nguyen DL tff nhien cua Odng Nai kha phong phu,^da dang. Cd rffng, tha, . >.-,a. hd, ndi, trong dd ndi bat la Khu dff trff sinh '•• .|-,g' -j^j d Dong Nai. Khu dff trff sinh quye, _ >nel6i
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vung dem vd vung chuyen tiep, trai rdng trdn dia ban cac dnh: Ddng Nai, Lam Ddng, Binh Dffdng, Binh Phffdc va Dak Ndng. Trong dd, 80% dien tich bao tdn nam d tinh Ddng Nai, dffdc UNESCO cdng nhan la Khu dff trff sinh quyen thff 580 cua the' gidi vao ngay 29/6/2011. Vdi tdng di6n tich 969.993 ha, day Id "ngdi nhd chung" cua hdn 1.400 loai thffc vat va 1.700 loai ddng vat. Vi vay, ndi day cdn dffdc gpi la "phdng thi nghiem ngoai trdi" ly tffdng de tie'n hanh cdc nghien cffu khoa hoc. Trffdc day, khu vffc nay cdn la can cff each mang, cd cdc di tich van hda lich su" ca'p qud'c gia, nhff: Can cff Khu uy mien Ddng Nam Bp, Can cff Trung ffdng Cue mien Nam, Dia dao Sud'i Linh... Ngoai ra, vung da't nay cdn an chffa ca mpt kho tdng vdn hda phong phu va da dang vdi hdn 13 ddn tdc anh em cung sinh sd'ng, gdp phan tao nen nhffng net doc ddo khdng the Idn dffdc vdi bd't ky vung da't nao khdc.
Khu dff trff sinh quydn Dong Nai cdn a'n chffa cac gid tri van hda nhff di chi khao co hoc Cdt Tien cd niendai tff the ky thff III -de'n the'ky thff VI vdibd Lynga - Yoni Idn nha't khu vffc Ddng Nam A vd cdn nhieu dieu bi an day thach thffc dd'i vdi cdc nha khoa hpc.
Vffdn Qud'c gia Cdt Tien (huyen Tan Phu) la khu DL sinh thai ly tffdng d mien Ddng Nam Bd, vung da't cdn giff nguyen ven tinh tff nhien, dffdc cong nhan la di tich qud'c gia ddc biet vd da dffdc Thu tffdng phe duyet quy hoach la di^m DL qud'c gia. Dia diem nay dffdc bie't de'n bdi rd't nhilu loai ddng, thffc vat rd't quy hie'm cd ten trong sach do Viet Nam nhff cdy tung dai thu 500 nam tuoi, cdy bdng lang 1 than 6 ngpn vut thang len trdi, cay go bdc Ddng quy hiem vdi dffdng kinh thdn cdy hdn 2 mdt. Ndi day cdn la ndi cff ngu cua hdn 350 Ioai ehim, hdng trdm loai ddng vat hoang dd... Ngoai ra, khi de'n day tham quan du lich, du khdeh cdn dffdc tim hieu cudc sd'ng cua ngffdi cdng ddng dan tdc thieu so' Ma - Stieng 6 Td Ldi, ndi Iffu giff nhffng di vdt tff ngdn xffa nhff cdng, chieng, che, bia tffdng niem nhd nguc Ta Lai, thffdng thffc cac mdn an ldm tff cdc san vat dia phffdng nhff banh day, cdm lam, thit nffdng, la hep, dpt may rffng va rffdu cIn truyen thd'ng cua dong bao.
Khu DL Bffu Long (Thanh phd Bien Hda): dffdc menh danh la "Vinh Ha Long thu nhd" hay "Da Lat thu nhd", vdi dien tich 84 ha, thu hut rd't ddng du khdeh vi da tao dffng dffdc thffdng hieu du Hch sinh thai thdng qua nhieu dich vu danh cho du khdeh trai nghiem tai cac khu vffdn hoa, thac nffdc.
hd vd cau tdu tinh yeu, chua Long Sdn Thach Ddng...
Khu DL Bd Cap Vang (huyen Nhdn Trach) la cii lad nhd dffdc bao bpc bd'n be bdi sdng nffdc vdi dien tich khd rdng. Diem not bat cua Bd Cap Vang la cac hoat ddng vui chdi danh cho du khach di theo nhdm, nhff: keo co, cd kheo, klian bit mat, ban chan vit, chay xe dia hinh...
Quan the' khu sinh thai Giang Dien (huydn Trang Bom) cd dien tich len tdi 67ha vd dffdc thie't ke' thanh nhieu cdng trinh, tieu canh xinh dep thu hut khdeh du lich hdng nam.
Nui Chffa Chan la ngpn nui cao thff hai khu vffc Nam Bp, cdn gpi la De nhi thidn sdn, sau nui Bd Den De nha't thien sdn. Day la mdt thang canh hffu tinh, ddc nha't vd nhi cd dp cao 837m so vdi mffc nffdc bien dffdc xe'p hang di tich danh lam thang canh ca'p qud'c gia.
Ngoai ra, cdn nhieu sud'i hd dep nhff Thdc Mai - Ho nffdc ndng, Thdc Ba Gipt, Thac Giang Dien, hd Tri An... td't cd deu la nhffng tai nguyen DL tff nhidn dac sac ciia Dong Nai.
v l tai nguyen DL nhan vdn, theo thdng kd ciia Sd Van hda - The thao va Du lich, tinh den cudi ndm 2018, Dong Nai cd tdng cdng 57 di tich dffdc Nha nffdc xe'p hang (trong do cd: 2 di tich xe'p hang ca'p Qud'c gia dac biet, 29 di tich xe'p hang ca'p Qud'c gia va 26 di tich xe'p hang ca'p Tinh) vd cdn hang ngdn di tich dang trong Id trinh di nghi xe'p hang, di tich kiem ke phd thdng.
Ll hdi truyen thd'ng lang xa: Trong nhffng nam qua, tinh Ddng Nai da thffc hien nhieu giai phap nham khai thdc cac gia tri van hda cua cac dan tdc tai dia phffdng, idng ghep cac II hdi van hda truydn thdng vdi phat trie'n hoat ddng DL. Cdc nghi thffc tie'n bd trong Id hdi ciing dinh, cung mieu trffdc dd^y bi mai mdt, nay dffdc phuc dffng, bao tdn tai chd, nhff: Ld Ky Yen, cac Id hdi cung Bd, le hdi cua cac dan tdc it ngffdi. Day Id nhffng net sinh hoat vdn hda, la tinh hoa ciia cac dan tdc anh em sd'ng tren dia bdn tinh Dong Nai, mang tinh ddc thu rd't cao, thich hdp de tao ra nhffng san pham DL ddc ddo, dac sdc neu dffdc bao tdn vd phdt trie'n...
Ve dan tdc va cac lang nghe truyen thd'ng:
Ddng Nai hidn cd khoang 41 dan tdc it ngffdi sinh sd'ng, nhff: Hoa, Nung, Chau Ro, Khmer, Kdho, StiSng, Chdm, Thd, Sdn Diu... Mdi dan tdc deu cd kho tdng van hda dan gian dac sac rieng. Sff giao Iffu vdn hda cua nhieu dan tpc tren dia bdn Tinh da giup cho viing da't ndy cd mot nen vdn hda
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mang nhffng net dac sac neng minh, ddng thdi van the hien dffdc nhffng da'u a'n vdn hda cua cac ddn tdc khdc nhau.
Nghe, lang nghe truyen thd'ng cung la tdi nguyen DL nhan van quan trpng vd cd sffc hd'p dan Idn dd'i vdi du khach. Dong Nai hidn cd cdc lang nghe thii cdng truyen thd'ng, nhff- Trong bffdi (xa Tan Binh, huyen Vinh Cffu): Che tac dd (phffdng Bffu Long, thanh phd' Bien Hda); Gd my nghe (xa Binh Minh, huyen Trang Bom)... Khdng chi cd the' manh ve san pham, ve truyen thdng van hda, cdc Idng nghe Dong Nai cdn mang trong minh nhieu di tich lich sff, van hda, le hdi, canh quan sinh thai...
Nhffng net ddc trffng cua mdi dia phffdng da vd dang dffdc tinh Dong Nai bdo tdn, phdt huy, phdt trien song song vdi phat trien DL.
Ngoai ra, tren dja bdn tinh Dong Nai cdn Iffu trff nhieu hien vat, cdng trinh van hda vat the', cac gid tri van hda vdt the vd phi vat the' nhff: Van mie'u Trd'n Bien va Din thd Nguydn Hffu Canh (thanh phd' Bien Hda) la di tich hch sff ca'p qud'c gia hdn 300 nam tudi, Dai Chien sT d Bien Hda, Md Co Hdng Gdn, Nhd cd (huyen Long Thanh, Nhdn Trach, VTnh Cffu va thanh phd' Bien Hda).
Va cac ban trffdng ca, dieu hat, dieu mda, cdng chieng cua ddn tdc Chdu Ma (huyen Tdn phu);
Ddn ca tai tff (huyen Nhdn Trach, thanh phd' Bien Hda, huyen Long Thdnh). Td't ca ngudn tdi nguyen du lich nhan van tren la cd sd quan trpng cho viec hinh thanh vd phat trien cdc san phd'm DL ddc ddo va hd'p dan cua tinh Dong Nai.
Ndm 2019, Sd Van hda - The' thao va Du lich Tinh dd phd'i hdp vdi VNPT Dong Nai trien khai thffc hien Giai phdp DL thdng minh cho Tinh, gdm:
cdng thdng tin dien tff DL tinh Dong Nai tai dia chi http://mydongnai.vn, ffng dung DL thdng minh tren smartphone (Dongnai Tourism) va he thdng quan ly Iffu tni... nham dd'y manh cdng tac quang bd, xuc tien DL tinh Ddng Nai qua mang internet, hinh thanh he sinh thdi DL thdng minh. Ben canh dd, Ddng Nai cdn la tinh cd ngudn nhdn Iffc tre vd ddi ddo cd kha ndng dao tao phdt trie'n trinh dd chuyen mdn cao. Ngoai ra, Dong Nai cd vi tri dia ly vd dieu kien tff nhien vd cung thuan Idi, thdi tie't chi cd hai miia nang mffa, it cd thien tai dien bie'n bd't thffdng. He thd'ng giao thdng thuan ldi tao dieu kien cho khdeh DL qud'c td' de'n vdi tinh Ddng Nai.
De'n nay, Dong Nai da thu hut dffdc nhieu doanh nghiep dau tff phat trie'n du lich nhff Cdng ty TNHH Thffdng mai, Dich vu va Du lich Hoang Gia
Bao ISp thii tuc ddu tff dff an tuyen du hch dffdng sdng, vd'n dau tff dff kien trdn 1.000 ty ddng; Cdng ty Co phan Dau tff Cffdng Thuan lap thu tuc dau tff dff an du lich sinh thai ke't hdp vui chdi giai tri tai Ho Tri An, vo'n dau tff dff kie'n khoang 1.300 ty dong; Cdng ty Co phan The Coi dau tff dff dn phat trie'n du lich sinh thai Thac Mai - Bau nffdc ndng, vdn dau tff dff kie'n 300 ty ddng; Cdng ty Cd phan Tap doan PLC dang lap phffdng an dau tff dff dn du hch sinh thai hd Da Tdn, quy md dff kie'n tren 1.000 ha, dff dn Safari, vd'n dau tff tren 1.000 ty ddng... Day la nhffng dff an quan trpng, gdp phan tao ra he thd'ng san phd'm dac thii cua du lich Dong Nai trong nhffng nam tdi.
3. Nhifng thach tbtfc trong xay dffng san pham DL d^c thii cho phat trie'n DL Ddng Nai
DL Dong Nai dang trong tinh trang thie'u san pham DL dac thu, song lai thffa nhffng san pham DL bi triing lap, khien sffc hut du khdeh dd'n vdi Ddng Nai chffa thffc sff manh me. Nguyen nhan chinh chu ye'u do:
+ Phdt tri^n san ph^m DL dac thu nhffng chffa cd nghien cffu can thie't nham xac dinh cu the "tinh ha'p ddn, ddc ddo, duy nha't, nguyen ban va dai didn" cua tai nguyen DL vung. Them vao dd, sff ddn dieu, ngheo nan cua cdc Ioai hinh vd san phd'm DL la tinh trang chung cho cdc dia phffdng trong Tinh, san pha'm DL chii ye'u dffa vao Id hdi hoac thdm quan cdc di tich, ket hdp vdi dich vu nhff an ud'ng va nghi dffdng; thie'u nhffng san pha'm DL va dich vu cao ca'p, ddc ddo cd cha't Iffdng vd uy tin tren thi trffdng; khdng khai thac cac the manh iff nhien, van hda - xa hdi cung nhff quan he cung - cau. Tff dd, dan de'n bffc tranh ve DL cua Dong Nai trd nen manh mun, rdi rac, kem hieu qua.
+ Canh quang hoang sd, trong lanh ciia thdc nffdc, sdng sud'i, rffng nui Dong Nai dang hi anh hffdng Idn bdi qua trinh dd thi hda diln ra ra't manh me, ciing vdi sff gia tdng ve dan sd vd khdeh DL.
Sff khai thdc trdn lan ddn de'n hff hdng, xud'ng ca'p tai cac diem DL, cdng tdc bao ve mdi trffdng chffa dffdc quan tam thda ddng. Khdng cd dii kmh phi cho viec quan ly, tu bd' cac diem DL va bao tdn cdc gia tri van hda. Cdc lang nghe truyen thdng thi ngay cang mai mot, chi cdn hoat ddng tffng nhdm nhd chii ye'u duy tri dffdi hinh thffc kinh te'hd gia dinh... Cac le hdi van td chffc, nhffng quy md nhd lai cat bd di nhidu nghi le quan trong, nhffng net dac trffng van hda phi vat the dar.g ii_-iy cang hi mai mpt dan.
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+ Mdt ff-ong nhffng nut that khie'n DL Tinh chffa thffc sff tao dffdc bfft pha Id sff thie'u sff ke't nd'i cua cdc dilm de'n. Dong Nai la mpi Tinh cd he thd'ng di tich lich sff cdch mang vd danh thang noi tie'ng, ddc ddo, cd nhieu die'm khu du lich..., tuy nhien, chffa cd sff phdi hdp tdt giffa Ban qudn ly cac khu di tich, cdc diem DL vdi cac cdng ty Iff hanh. Ben canh dd, cac cdng ty DL Iff hanh tren dia bdn tinh chffa la cau ndi de ke't nd'i, xay dffng dffdc cdc chffdng trinh DL, dffa du khach d cac dia phffdng khac ve Tinh. Nhffng tour ddc ddo ha'p dan du khdeh con han che', DL cdn mang tinh miia vu. Cd rd't nhieu du khach chi ghe qua Dong Nai rdi de'n cac diem DL khac, khdng lifu tni hoac Iffu tni 1 dem.
+ Ngudn nhan Iffc DL cua Tinh thie'u cac kie'n thffc chung ve van hda, ve nghiep vu DL, ngoai ngff cung nhff khd ndng giao tie'p vdi khdeh DL nen khdng gidi thieu dffdc tdi du khach nhffng net ddc sac, tinh hoa trong san pham DL ddc thu cua vung.
+ Cd sd ha tang de phdt trie'n DL tai Tinh cdn rat ngheo nan. He thd'ng giao thdng vao cac diem du lich van chffa dffpc dau tff td't nen cdc cdng ty Iff hdnh rd't khd ke't nd'i tao thanh cac tour. Va'n de Idn nha't nha't hien nay vdn la thie'u vdn, trong khi chffa cd mdt cd che' dii manh khuye'n khich cdc nha dau tff vao DL.
4. Dinh hifdng de xay di^ng san phd'm DL dac thu tao di^'m de'n cho thifdng hi€u DL Dong Nai Theo de an quy hoach tdng the phat trie'n DL Tinh Ddng Nai de'n ndm 2020 va tam nhin de'n nam 2030, UBND tinh Dong Nai cd tdi 28 danh muc dff an va nhdm dff an vdi tong vd'n dau tff can huy ddng hdn 19.700 ty ddng. Muc tieu ciia Tinh Id phd'n dd'u trong 4 ndm tdi, td'c dp tdng trffdng binh qudn vl Iffdt khach tham quan vd Iffu tru tang 12%/nam, ky vpng dat khoang 5 trieu Iffdt khdeh thdm quan vao nam 2020, tffdng dffdng vdi doanh thu DL dat 1.700 ty ddng. Nham khai thdc tiem ndng sdn cd phat trie'n thdnh san pha'm du lich dac thil, Dong Nai can quan tam mdt so' van de sau:
Trong qua trinh xay dffng sdn phd'm du Hch dac thii can nghien cffu dd'i tffdng khach DL, nhffng nhu clu cua du khach khi di DL mong mud'n dieu gi?
Ne'u chi ddn thuan tao ra san phd'm du lich ddc thii md quen md't ydu to' bd sung cdc loai hinh dich vu nham dap ffng nhu cau da dang ciia du khdeh se khd cd the hd'p ddn du khdeh, khd keo ddi thdi gian Iffu tru cua hp ddc biet la khd ldi keo du khach trd lai nhffng lan sau, nhff vdy se lam giam di tinh hd'p dan ciia DL dia phffdng, dieu dd ddng nghia vdi
viec san pham du lich dac thu khdng mang lai y nghia cho sff phdt trie'n DL cua Tinh.
Dau tff xdy dffng cdc san phd'm DL ddc ddo, cd sffc thu hut cao, a'n tffdng, da dang d tffng dia phffdng vd lien ke't ca vung de' khdng bi trung lap, Thffc hien viec da dang hda sdn phd'm DL mdt cdch chu ddng, khdng phu thudc vdo ngudn tai nguyen. Dong thdi can cd sff khdc biet hda de ddp ffng nhu cau khdm pha, trai nghiem, tan hffdng cua du khach, phu hdp vdi tffng thi trffdng, tren cd sd khai thdc hieu qua cdc tiem nang: DL sinh thai, van hda vd le hpi; tdn gido vd tdm linh; d'm thffc;
thien nhidn, lang nghe, cdc khu bao tdn..
Ngodi ra, cung ctn coi trpng viec gan ke't san phd'm DL vdi ngffdi dan de san pham dd mang net van hda dac trffng ciia dia phffdng. Dd'y manh sff hdp tdc, tham vd'n cua cdc cd quan quan ly vd tff vd'n trung ffdng dd'i vdi nhffng dff dn phdt trien san pham du lich dac thii hoac nam trong cac khu vffc nhay cam ve mdi trffdng sinh thai nhff rffng Nam Cat Tien. Nang cao nhdn thffc xa hpi, trffdc hd't la nhan thffc ctia nhd quan ly cdc cd'p, vd y nghia va tam quan trpng ciia viec phat trid'n cdc san pham du lich ddc thu cua Ddng Nai.
Dd' han che'sff triing Idp san phd'm DLcan lien ke't, phd'i hdp giffa cdc ddn vi trong Tinh de phdt trie'n DL, bdi DL la nganh kinh te tdng hdp vd khdng cd ranh gidi dia ly. Ne'u khai thac diing ldi the ciia mdi die'm de'n thi se phat huy ldi the va md rpng thi trffdng cho nhau. Can cd sff thd'ng nhat cad trong nhdn thffc ve sff can thie't phat trie'n san pham du Hch dac thu, de nang cao tinh canh tranh cua diem de'n trong bd'i canh hdi nhap.
Khan trffdng hodn thanh cac dff an ha tang hd trd phat trien DL nhff: dffdng cao td'c Be'n Lffc - Long Thdnh, Dtu Gidy - Lien Khffdng, D^u Gidy - Vung Tdu; he thd'ng dffdng sat Bien Hda - Vung Tau, he thd'ng cang nffdc sau Vung Tau - Thi Vdi - Gd Dau va cang hdng khdng qudc le' Long Thanh... Lap ke' hoach xdy dffng ket ca'u ha tang, nha't Id ha lang giao thdng, ddi hdi Thanh phd Bien Hda phdi ddng vai trd trung lam cung nhff di trffdc mdt bffdc, lam cd sd cho cdc dia phffdng khac phd'i hdp xdy dffng de' ddm bdo tinh nha't quan.
Qud trinh phat trien sdn phd'm phdi gan vdi qud trinh ndng cd'p chat Iffdng cd sd vdt cha't, ky thuat vd dich vu, cdc diem tham quan DL, vdi xiic tie'n, quang bd, marketing vd phat ti:i^n ngudn nhdn Iffc DL; nang cao hieu qua cua ho^l dpng quan^ly va hffdng ddn ddi vdi cdc dff dn dau tff phat trie'n san
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TAP CHi CONG THtftfNG
phd'm du lich dac thu thdng qua viec dd'y manh can nghien cffu, danh gia ky Iffdng, cd tinh so sdnh cdng tdc quy hoach, quan ly quy hoach va tha'm de phdt hien ra cdc gia tri cd kha nang phdt trien dinh cac dff an ciia cac cd quan quan ly, tff va'n DL. cac sdn phd'm du hch dac thii. Vide sdm nhin nhan 5. Kd't lu§n nhffng ban che' va trien khai thffc hien mpt cdch Thdi gian qua, DL Dong Nai vdn chffa khai thdc quyd't lidt nhffng dmh hffdng nay, se tao ra di^m hieu qud cdc tiem nang the' manh dd' lffa chpn dffdc nhd'n giup thu hut du khdeh trong vd ngoai nffdc, san phd'm du Hch that sff ndi bdt nham thu hut du tffng bffdc thay ddi dien mao nganh DL cua linh khach. De DL Ddng Nai cd dffdc sff khdc biet, hd'p Dong Nai trd thanh mot die'm den ddc ddo va mdi ddn, doc dao trong phat trie'n cac san phd'm DL, la ciia DL Viet Nam*
T A I LIEU THAM KHAO:
/. Sd Vdn hoa - The thao vd Du lich Dong Nai, "Bdo cdo tdng kel nam 2018"
2. Nguyen Vdn Sdng (2019), "Phdl trien du lich Dong Nai nhin hi khai thdc sdn phdm dulich ddc trUng", NXB Kinh le- Thdnh phd Ho Chi Minh.
3. Trdn Ddng Ninh (2016), "Ddnh thiic tiem ndng du lich Dong Nai". Tap chi Khoa hoc - Dai hoc Dong Nai, s6'02- 2016.
4. Sd Van hda - The thao vd Du lich Dong Nai, "Bdo cdo long ket ndm 2018".
5. TrUOng Thiiy Minh (2019), "Phdt trien sdnphdm du lich dgc thu gan vdi ndng cao ndng luc canh Iranh diem de'n cua nganh du Hch tmh Ddng Nai", NXB Kinh ti'- Thdnh phoHd Chi Minh.
Ngay nhan bai: 4/2/2020
Ngay phan bien danh gia va sii'a chffa: 14/2/2020 Ngay cbg'p nh^n dang bai: 24/2/2020
Thdng tin idc gid:
TbS. IRAN THU HlTONG - ThS. DOAN THI THANH VAN Tru'dng Dai hoc Cong nghe Dong Nai
BUILDING SPECIAL TOURISM PRODUCTS FOR THE DEVELOPMENT OF DONG NAT'S PROVINCE TOURISM INDUSTRY
• Master. TRAN THU HUONG - Master, DOAN THI THANH VAN Dong Nai Technology University
ABSTRACT:
The special tourism product is a very broad concept, including all components vi'hich help the tourism industry of a region grow, improve its own attraclliveness, build its destination image and brand, boost its competitiveness and motivate the development of other toursim products.
Dong Nai province has many advantages in natural resources and humanities, infrastructures, transportations and human resources. Over the years, Dong Nai province's tourism industry has actively create special, unique and novel tourism products to build a destination brand for Dong Nai province.
Keywords: Special tourism products, brand, Dong Nai province's tourism.
So 4 - T h d n g 3/2020
