Nglnien CLfu - Trao d d i
BAC NINH:
Giai phap pbat trien DU LICH TAM LINH
TINH BAC NINH V 6 l L d i T H ^ v t VI TRI DIA LY THUAN L d i v A N G U 6 N T A I NGUYfeN DU LICH NHAN VAN DA DANG, CO GIA TRI D A C s l C , N ^ U DUdC KHAI T H A C M O T C A C H C H U Y D N N G H I $ P S E TAO RA CAC SAN P H I M DU LICH V A N HOA T A M L I N H H A P D A N , G O P P H A N T H U C D A Y N G A N H D U LICH CUA TINH P H A T T R I 4 N NHANH CHONG v A B^N VUKG.
• PGS.TS, HOANG V A N THANH - Dgi hoc ThUdng mgi
I. Thifc trang hoat dong du lich ' *
1. Tiem ndng vd dieu kien phdt trien du lich
Bac Ninh la tinh thudc viing kinh te' trgng diem Bac Bd, cd hd thd'ng giao thong thuan ldi, nIn vdn hda da dang vdi nhieu di tfch lich su'-van hda, Id hgi, lang nghe truyen thd'ng... Theo sd lieu thdng kd ciia Ban quan Iy di tich tinh Bac Ninh, hidn nay Tinh cd 1.558 di tich licb su" - van hod, trong dd cd 515 di tfch da dffdc xd'p hang (194 di ticb cap qud'c gia, 321 di tfch clp linh, ttong dd cd 2 di tfch qud'c gia dac biet la chua Ddu va Chua Biit Thap).
Cdc di ticb, IS hgi... Id nbffng tiem nang ldn ve phia cung va la ye'u td h i p ddn du khdch .
2. Ket qud thu hiit khdch du lich giai doan 2007-2013
Cdc gid tri van hda ciia Tinh, ttong dd ed 7 dac tnftig tidu bieu la: dan ca Quan hg - di san van hda phi vat Ihl ciia nhdn loai; van hda tdm linh; lich sff van bie'n; Id hdi; khoa bdng; Idng nghi va kid'n ttTic, da bffdc diu drfdc khai thdc mdt each hieu qua, theo quy hoach, chid'n Iffdc vd ke hoaeh
pbat trien cua cac di^m du licb ttong Tinh, nham phat iriln kinh Id' dia phffdng, bao l l n nbffng gid tri van hda, dam bao phat ttid'n du lich mgt cdch ben vffng.
Lffdng khach du lich ldi Bac Ninh trong giai doan 2007-2013 cd mffc tdng trffdng binh qudn hang nam dat khoang 25% (thd' bidn ttong bang sau)
n . M 6 t s 6 giai p h 4 p p h a t t r i ^ n D L T L
1. Phdt trien thi trudng khdch DLTL
- Nghidn cffu nbu clu cua khdch de'n cdc di^m du
Cae dilm dd'n va doanh nghidp du lich ttong Tinh cIn tid'n hanh phdn doan thi trffdng va tap trung nghidn cffu dd' bi^u rd va
KHm
2007 20DB 2009 2010 2011 2012 2013
Tonq htiH k h k h du Ijdi Soki^ng
103.254 128 559 152.411 19fi49t 247.247 293 545 345.141
% tSng so viJI cung ky n i m t n i t i c
40.61%
24.51%
18,55%
2B.92%
25,83%
IB.73%
17,58%
K h i d i noi ait So lu^ng
97,695 121.588 143 615 188,336 236,690 281.040 330,273
% tSng so vdi ding ky nSmdudc
41,35%
24,46%
18,12%
31,14%
25,67%
18,74%
17,52%
SoklVng 5.55g 6,971
8,155
14 868
% tSng so vdi dmg
25,40^
4,60%
18,90%
Ngudn: Sd Vdn hoa, Thi thao vd Du Uch Bdc Ninh Ket qua dieu tra ciia nhdm
nghien cffu cho tha'y: khodng 50%
so' du khach khdo sat cd nhu cau ve tim hieu van hda, lich su: va nhu cau hdnh hffdng, tdn gido;
32% cd nhu cau v l gidi tti thff gian, ket hdp vdi du lich tdm Iinh (DLTL). Nhtf vay, nbu cau v l DLTL ciia du khdch ldi Bdc Ninh chid'm ty Id rd't cao, la tiim ndng Idn v l pbfa clu de Tinh cd t h i khai thac nham phdt tti^n loai hinh du licb nay.
dap ffng nhu cau cda cdc nhdm du khach sau:
+ Nhdm boat ddng tin ngffdng, ldn gido chii yd'u Id Phdt gido.
+ Nhdm boat ddng thff gian, giai tti.
+ Nhdm nghidn cffu ttuyin thdng lich sO", vdn hda.
+ Nhdm tim trdi nghigm mdi.
+ Nhdm tdn hffdng cudc sdng.
- Ddnh gid vd dinh hffdng khai tilde tiim ndng nh^m thda man nhu clu DLTL
Nghien cCfu - Trao d d i
+ Khuye'n khi'cb tff nhdn dau Ui phat trien he thdng cd sd vat chat phuc vu du lich de cd the' da dang hda va ndng cao chd't Iffdng cac dich vu du lich.
+ Xdy dffng edc chffdng trinh du licb d^ khai thac cac tai nguydn du lich nhan van ciia Tinb,
2. Phdt triin cdc sdn phdm DLTL hdp ddn du khdch
- Hoan thien cdc chffdng trinh DLTL bidn cd tbeo hffdng
+ Thay d6i diem dd'n pbii hdp vdi nhffng thdi diem khac nbau, nha't la vao thdi dilm t l chffc cac le hgi; keo dai thdi gian ltfu lai de du khdch tham gia le hgi.
+ Xay dffng he tbdng chi tieu danh gia cha't Iffdng chffdng tnnh du lich ciia cac doanh nghidp nham tang cffdng cdng tac quan Iy chat Irfdng, gdm:
Chi tidu v l gid ca: phu hdp vdi chat Iffdng san pha'm va kha nang tbanb loan cua khach hang muc tidu.
Chi tieu ve tbdi gian: Gom tbdi gian vdn chuydn giffa cac die'm du lich, thdi gian tham quan tai cae diem dffng chan, thdi gian tff do, thdi gian dff trff de xd ly cac tinh hudng bat ngd xay ra.
Chi tieu ve phffdng tien van chuydn; Tffdng xffng vdi chi phf md du khach chi tra, dam bdo an toan vl tfnh mang, tai san cung vdi sff ihuan tien, thoai mai thong qua cha't Iffdng phffdng tidn va thai do, kinh nghidm ctia lai xe.
Chi tidu ve lifti trii: can dffa ra cac yeu cau cu the vdi nha cung cap v l cd sd vdt chat qua thff hang sao, trang thid't bi, tidn nghi... vd yeu c l u dd'i vdi ddi ngu nhan vien ciia khach san phai cd trinh do nghiep vu, ngoai ngff, kha ndng giao tid'p tdt, tbdi do phuc vu chu '-''O.
Chi t' • e hffdng din vidn:
Can CO vhde, trinh do nghidp
vu, ngoai ngff va giao tiep lot Cbi tieu ve tai nguyen du lich tai cac diem dd'n: dieu kien ba tang, cd sd vat cha't ky thuat, mdi trffdng tff nhidn, mdi irffdng xa bdi, con ngffdi vd cac phong luc tap quan cua dilm den.
Cdc doanh nghiep can sff dung cdc cbi tidu tren trong quan ly, danh gia lai cac cbrfdng trinh DLTL sau mgt thdi gian thffc hien, de dffa ra quye't dinh bd sung, cbinb sffa hay buy bd ne'u can.
- Xdy dffng cac chffdng tnnh DLTL mdi
Trffdc he't, can Idp danh sdch cdc tdi nguydn du lich nhdn van vd tie'n hanh Iffa chgn theo nguyen lac loai ttff dffa trdn quy thdi gian, gidi ban lai chfnh va y tffdng cua chffdng trinh.
Y tffdng ciia mgt chffdng trinh du lich la sff kd't hdp cao nhd't giffa nhu cau va tai nguyen du lich, Vf du, cd the xay dffng cdc chffdng trinh DLTL vdi y tffdng hd'p dan, nhff: Kham pha nbffng ngdi chua dgc dao d Bac Ninh (2 ngay I dem); Kham pha Id hgi dan gian, khai thac vao thdi gian td chffc cac Id hgi tieu bieu ttdn dia ban Tinh nhff Hgi Lim (2 ngay I dem), Hgi Den Dd (1 ngay), Hgi Dau (2 ngay I ddm) vdi nhffng Id rffdc tff irffdc hdm khai hgi de'n phan hgi hdm sau, Hgi Kinh Dffdng Vffdng (1 ngay), Hdi ba chiia Kho (I ngdy), Hgi chua Phat Tich (1 ngdy),HdieiiaBulThap(l ngay);
Khda tu tbien dffdc to chffc d cbiia Pbat Tich, chua Biit Thap keo dai Iff mdt de'n hai tuan v.v...
3 . Cac giai p h a p k h a c - Day manb xiic tid'n cac chffdng trinh DLTL dd'n khdch hang muc tidu
Sau khi xay dffng chffdng trinh DLTL cd chu de, y tffdng td't, doanh nghidp can thdng tin de kbdch bang bid't dd'n, mua va tbffc
hidn cac chuyen DLTL de'n Bac Ninh. Vl vdy, cdc chffdng trinh xiic tid'n, quang ba san pha'm la ra't quan trgng.
- Lien kd't giffa cac diem dd'n va doanh nghidp d l xay dffng va quang bd thffdng bidu du licb Bac Ninh, nham tang cffdng thu hiit khdch DLTL
Ban cha't cua xay dffng thffdng hieu du licb Id chuyen tai cd chii dfch mgt ban sac ridng tbanb mgt hinh anb ttong tam tri du khach.
Tao dffng thffdng hidu la mgt qua trinh xay dffng va nbdn dang tinh khac biet, ddc dao va dac trung cua mgt did'm den du lich. Muc tieu la nam dffdc ban cha't ciia diem dd'n ttong mgt the' thd'ng nha't, khach du lich cam tha'y tin tffdng dd'i vdi mdt thffdng hieu manh.
Thffdng hieu du lich Bac Ninh cd net dac biet da dffdc nhieu ngffdi bid't de^n do la Quan hg Bac Ninh. Do do, cac doanh nghiep nen Iffa chgn chii de "Du lich Bac Nmh - ve mien Quan hg " de' tie'n hanh cac boat dgng tuyen truyen, quang ba, phat huy ldi the' ciia mgt dia danh da dffdc qud'c le' cdng nhan. Tff dd gidi thieu hinh anh nhffng ngdi den, chiia co kinb, nhffng lang nghe lau ddi, nhffng sinh hoat van hda, tin ngffdng, le hgi phan dnh cudc sd'ng ciia ngffdi dan dia phffdng.
Trong qua tnnh boat dgng, cac doanh nghiep can lidn ke't vdi nhau d l tao thanh mdt chudi cung ffng san pham chuyen nghiep, tff cdc doanh nghiep Iff hanh cung cd'p chffdng trinh du lich, dd'n cdc nha cung ca'p dich vu nhff khach san, nha hang, hdng vdn chuyen, sieu thi, cu'a hang Iffu nidm... dac biet can cbii y de'n vide binh tbanb phong cdch tiep ddn vd giao tiep Ihd'ng nha't, lich sff, chu ddo dd'i vdi khdch du lich d cac diem dd'n tten dia ban Tinh •
