dan loyalty
Pengaruh Loyalty Programs pada Value Perception, Program Loyalty, dan Brand Loyalty: Involvement sebagai Variabel Moderasi.
... tantangan loyalty programs dalam menghadapi persaingan maka peneliti melakukan penelitian yang bertujuan untuk menguji pengaruh langsung dan tidak langsung loyalty programs pada value perception, program ...
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TAP.COM - ANALISIS PENGARUH BRAND LOYALTY, BRAND IMAGE, IKLAN DAN PERCEIVED ... 75 218 1 PB
... minat beli dibandingkan variabel-variabel lainnya. Hasil ini mendukung beberapa penelitian dari Jalilvand, Samie et al (2011) dan Suprianto, Saputro (2009) yang mengatakan bahwa brand loyalty berpengaruh dalam ...
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PENGARUH BRAND TRUST TERHADAPBRAND LOYALTY.
... Penelitian ini menggunakan metode deskriptif dan verifikatif. Jumlah sampel dalam penelitian ini adalah 100 orang, teknik pengambilan sampel yang digunakan adalah purposive sampling. Teknik analisis yang digunakan adalah ...
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BRAND EQUITY AND CUSTOMER LOYALTY
... customer loyalty ) dalam pemilihan jenis merek prosesor komputer di kalangan mahasiswa Strata Satu Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret (FISIP UNS) angkatan 2006-2007 digunakan teknik ...
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Customer Satisfaction Affecting Customer Loyalty.
... The research conducted in Rosani Hotel is limited to the related factors, direct or indirect, concerning customer satisfaction. The data used for the research is from the journal that I have written during my ...
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ANALYZING THE EFFECT OF CELEBRITY ENDORSEMENT AND BRAND CREDIBILITY ON BRAND LOYALTY (A STUDY ON NIKE SHOES IN MANADO) | Loei | JURNAL BERKALA ILMIAH EFISIENSI 13374 26696 1 SM
... Brand Loyalty, study case of Nike shoes in ...brand loyalty on Nike shoes. Sweeney and Swait (2008) showed that loyalty and brand credibility relationship is affected by satisfaction, and brand ...
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THE MODERATING EFFECT OF AGE, INCOME, GENDER, EXPERTISE, LOYALTY PROGRAM, AND CRITICAL INCIDENT ON THE INFLUENCE OF CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY IN AIRLINE INDUSTRY: A CASE OF PT. X | Sugianto | iBuss Management 5875 11068 1 SM
... define loyalty program or frequency program (FPs) as a program that is design to reward customers who buy frequently and in substantial ...define Loyalty program as “a structured marketing efforts that ...
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BRAND LOYALTY SMP NEGERI 1 LUMAJANG PASCA PENGHAPUSAN RINTISAN SEKOLAH BERTARAF INTERNASIONAL
... Salah satu hal penting yang perlu dilakukan oleh setiap perusahaan agar jangan sampai ditinggalkan pelanggan adalah mempertahankan loyalitas merek (brand loyalty). Siswa dan orang tua, sebagai pelanggan ...
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ANTESEN CUSTOMER LOYALTY PADA BUDGET HOTEL
... Customer Loyalty: pengunjung Budget Hotel benar-benar menyukai jenis hotel ini sehingga memutuskan untuk menginap kembali disetiap ada kebutuhan untuk menginap di ...Customer Loyalty: faktor kepuasan dengan ...
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ANTECEDENTS VARIABLE OF EMPLOYEES LOYALTY
... Employees who have high loyalty will be motivated to work and do their best for the company. This research aims to analyze the influence on satisfaction to the leader, compensation and the work environment against ...
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GENDER DIFFERENCES ON THE RELATION OF SATISFACTION-LOYALTY - Ubaya Repository
... Data processing that used in this research is Structural Equation Modeling (SEM) with software AMOS 16.0. The researcher try to analyze and elaborate each relationship of satisfaction that respondents got in experienced, ...
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The Impact of Satisfaction and Trust on Loyalty of E-Commerce Customers
... These results mean that e-commerce web- sites in Indonesia should focus on building cus- tomer trust on their websites. They should focus on delivering trusted information on product quality that are sold in their ...
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Customer Loyalty: Quality of Service
... customer loyalty is also stated by Bothe, (2000: 107) who states that "future corporate orientation is shifting from a conventional approach to contemporary ...customer loyalty, customer retention, and ...
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Pengaruh Service Quality Terhadap Customer Loyalty
... Dari hasil uji regresi sederhana ini, juga didapatkan nilai R Square sebesar .598 yang artinya sebesar 59,8% variabel customer loyalty dapat dijelaskan oleh variabel service quality. Dengan kata lain, service ...
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INFLUENCE OF SERVICE QUALITY, SALES PROMOTION AND CUSTOMER SATISFACTION TOWARD CUSTOMER LOYALTY (Study Case on Carrefour Lebak Bulus)
... A student S1 International Marketing Management, Faculty of Economics and Business Universitas Islam Negeri Syarif Hidayatullah Jakarta who was doing research for a thesis entitled "Influence of Service Quality, ...
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TERPAAN KOMUNIKASI PEMASARAN DAN BRAND LOYALTY
... commit to user Hubungan Brand Image dengan Brand Loyalty diperoleh hasil bahwa Brand Image berpengaruh signifikan positif terhadap Brand Loyalty dengan perolehan nilai C.R sebesar 3,[r] ...
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wom brand loyalty
... The low cost carrier is the controversial airlines because the airlines applied lower price but the airlines incident higher than regulary airlines. The purpose of this research is to identify the influence of WOM ...
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REEXAMINING THE DIMENSIONALITY OF BRAND LOYALTY: A CASE OF THE CRUISE INDUSTRY
... nalized loyalty using a composite approach (Backman & Crompton, 1991; Dick & Basu, 1994; Morais, Dorsch, & Backman, 2004; Petrick, 2004; Pritchard et ...conceptualized loyalty as the ...
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PERAN BRAND ACTIVATION DALAM MENINGKATKAN PERAN BRAND ACTIVATION DALAM MENINGKATKAN BRAND LOYALTY (Studi Deskriptif Kualitatif Program Solusi Rumah Holcim sebagai Brand Activation dalam Meningkatkan Brand Loyalty Pelanggan terhadap PT.Holcim Indonesia Tb
... Penelitian ini bertujuan untuk melihat peran program Solusi Rumah Holcim sebagai brand activation yang dilakukan oleh PT.Holcim dalam meningkatkan brand loyalty pelanggannya. Metode penelitian yang digunakan yaitu ...
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SERVICESCAPE AND LOYALTY INTENTION SERVICESCAPE AND LOYALTY INTENTION.
... customer’s loyalty intention. Some of those variables event affect loyalty intention ...on loyalty intentions are music and staff ...the loyalty intention ...
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