Viet Nam: chuyen djch co cdu thj trudng hudng mqnh vao thj trudng noi dja
PHAM CONG DOAN
A
' nh hadng ciia cudc khiing hodng kinh te tdi chinh todn cdu tdi nen kinh te Viet Nam dd Idm bgc Id nhang diem yeu cua cdc doanh nghiep det may Viet Nam. Mot trong nhang diem yeu la cdc doanh nghiep det may da tap trung qud nhieu vdo thi triidng xudt khdu md chUa chu trgng thi trUdng trong nUdc vd'n rdt gidu tiem ndng cua mot qud'c gia ddng ddn vdi td'c do tdng tradng kinh te cao vd lien tuc. Bdi viet ddnh gid khdi qudt thac trang ca cdu thi trUdng cua cdc doanh nghiep det may Viet Nam, chi ra nhang han che, tiem ndng vd de xudt nhang gidi phdp tdng cUdng thi tradng ndi dia cua cdc doanh nghiep det may Viet Nam trong thdi gian tdi.1. D a t v a n d e
Det may M mdt trong nhflng nganh cdng nghiep nhe trd t h a n h the manh cua Viet Nam" khi hdi nhap sau va rdng hdn vao nen kinh te the gidi. Trong sud't ma'y chuc nam p h a t trien, h a n g det may da va dang tham nhap vao thi trfldng the gidi, ludn trong nhdm d i n d l u ve kim ngach xua't khau, gdp phan dang ke vao sfl phat trien kinh te da't nfldc. Neu nhfl giai doan 2001 - 2004, kim ngach xua't k h a u cd mflc tang trfldng binh quan M 23,4 %/nam, thi den giai doan 2004 - 2007 dat 20,4% va giai doan 2007 - 2009 dat xa'p xi 17%\ Ve kha nang canh t r a n h ciia h a n g may mac, Viet Nam chi dflng sau Trung Qudc, An Do, Pakistan..., do chung ta cd ngudn lao ddng cha't Ifldng td't, cd ky Mat, c I n cu, kheo leo va gia n h a n cdng re. Vdi Idi the ve ngudn n h a n Iflc, det may Viet Nam p h a t trien theo con dfldng hfldng ngoai.
da dat nhieu t h a n h tiiu to Idn. Viet Nam cd ba ban h a n g chinh M My, EU va Nhat Ban, chiem tdi 84% tdng kim ngach xuat khau, quyet dinh can can xuat khau det may va dinh hfldng p h a t trien nganh. Tuy nhien, cud'i nam 2007 cho tha'y dau hieu rd net cua mdt cudc k h u n g hoang kinh te the gidi, bat d l u tfl nen tai chinh tien te My. Cudc khung hoang n h a n h chdng lan rdng k h I p cac chau luc, gay anh hfldng Idn den ta't ca cac nganh, cac t h a n h phiri trong nen kinh te cIc qud'c gia, ma det may Viet Nam khdng nam ngoai vdng anh hfldng dd. Tfl dau nam 2008, td'c do tang trfldng kim ngach xua't khau hang det may cd xu hfldng giam dan va giam k h a
Pham Cdng Doan, PGS. TS., Trudng Dai hoc Thuong mai.
1. Bd Cdng thuong, Chien luoc nganh det may va da giay Vidt Nam den nam 2020.
n h a n h . Hien nay, h a u h e t cac doanh nghiep vfla va nhd n g a n h det may khd tim dfldc ddn dat h a n g xua't khau, phai san xua't cam cfl, chi cd mdt so doanh nghiep thudc Tap doan Det may Viet Nam (Vinatex), hoac cac doanh nghiep cdn hdp ddng cfl mdi tiep tuc san xuat de xua't khau. Ba thi trfldng trgng diem cua det may Viet Nam la My (chiem 55% kim ngach xuat k h a u cua nganh), Chau Au (18%), Nhat Ban (12%) deu dang gap khd k h a n hoac suy giam. Do dd, nganh det may Viet Nam phai dd'i mat vdi hai nguy cd chinh trong nam 2009: mot Id, chii yeu san pham det may ciia cac doanh nghiep Viet hfldng ve cac san pham det may cao ca'p, cha't Ifldng td't, dam bao cac tieu chuan trong va ngoai nfldc, dfldc xua't khau tdi cac ban h a n g khd tinh nhflng gia ca kha cao. Vi vay, khi nen kinh te the gidi lam vao k h u n g hoang, ngfldi tieu dung can t h i t chat chi tieu thi phan khuc thi trfldng cao ca'p nay se gap khd khan khi tim d l u ra. Hai Id, da sd' cac doanh nghiep det may deu thieu chien Ifldc kinh doanh hdp ly; dinh hfldng kinh doanh theo kieu "bdt vang sfla", chu trgng den thi trfldng nfldc ngoai ma "lang quen" thi trfldng trong nfldc d l y tiem nang vdi hdn 87 trieu dan (nam 2008) va thu nhap binh quan d l u ngfldi t r e n 1000 USD/ngfldi/nam. Vdi nhflng khd k h a n cd ban neu tren, nganh det may Viet Nam ndi chung, cac doanh nghiep det may ndi rieng, dac biet la cac doanh nghiep vfla va nhd da tim mdt hfldng di mdi, p h a t trien doanh nghiep theo chien Ifldc kinh doanh hfldng tdi thi trfldng ndi dia. De cac doanh nghiep cd the cd mdt hfldng di dung d i n trong bd'i canh kinh te hien thdi, thi vai trd cua ngfldi "dieu tiet nen kinh te thi trfldng" - Chinh phu phai cd nhflng giai phap va chinh sach hdp ly hd trd cho doanh nghiep det may chuyen hfldng chien Ifldc san xua't kinh doanh, dap flng thi trfldng trong nfldc - nhfl M
mdt chien Ifldc qudc gia giup n a n g cao ndi liic ciia nen kinh te, vfla thuc day san xua't, hfldng d i n tieu dung trong nfldc, vfla p h a t trien nen k i n h te thi trfldng ben vflng.
2. Khai q u a t v e d o a n h n g h i e p det m a y V i e t N a m t r e n thi trifofng noi dia
2.1. Thuc trang ciia hudng di "xudt ngoqi" cho hdng may mac Viet Nam
Trong g i n h a i t h a p nien qua, cdng nghiep det may Viet Nam phat trien n h a n h nhflng n a n g ve "an xdi d thi", chu trgng may gia cdng sd Ifldng Idn, tan dung cdng lao ddng re. Kim ngach xua't k h a u h a n g may mac t a n g trfldng nhanh, nam 2008 t h u ve 9,1 ty USD ngay trong giai doan khd k h a n M mdt dien hinh ve cudc chay dua xua't k h a u san pham det may. Tuy nhien, vdi tinh hinh kinh te the gidi giam sau nhfl hien nay va trong thdi gian tdi, t h i suy thoai kinh te d cac thi trfldng xua't k h a u chu yeu cua nganh det may nhfl M tieng "chudng bao tfl" cho nhieu doanh nghiep det may vfla va nhd.
Mat khac, Thi trfldng xua't khau ngay cang t h u hep do sflc mua tai cac nfldc n h a p k h a u tiep tuc giam manh, cflng vdi viec Trung Qud'c vfla dfldc dd bd ban ngach da gay ap Iflc ra't Idn dd'i vdi hang det may cua Viet Nam. Ben canh dd, ba thi trfldng xua't k h a u chinh ciia det may Viet Nam \a My, EU va N h a t Ban ngay cang t h i t chat cac h a n g rao thud quan va phi t h u d q u a n khien thi trfldng se chat hep hdn, cac n h a san xua't trong va ngoai nfldc cung phai canh t r a n h gay g i t hdn.
2.2. Thuc trqng cua "con dubng quay Iqi thi trUdng noi dia" ciia doanh nghiep det may Viet Nam Khi thi trfldng xua't k h a u gap nhieu khd khan, cac doanh nghiep det may Viet Nam tfl thao gd kho k h a n b l n g each quay
40 Nghien ciiu Kinh teso 386 - Thing 7/2010
trd lai thi trfldng ndi dia, mdt thi trfldng day tiem n a n g vdi cac dac diem cd ban nhfl sau:
- Thi trudng ndng thdn: bao gdm vflng ndng thdn, t r u n g du, mien nui vdi so' dan chiem 80%, nhflng GDP binh quan dat khoang 200 USD/ngfldi/nam. Day \a thi trfldng yeu c I n san pham ben, chac, gia re, phuc vu tai chd.
- Thi trudng thdnh thi: gdm cac t h a n h phd, thi xa, cac t r u n g t a m cdng nghiep trong ca nfldc. San pham det - may d thi trfldng nay ddi hdi cha't Ifldng cao, m l u ma phong phu, hdp thi hieu tflng dia phfldng, tflng mfla; dac biet quan t a m tdi so' Ifldng nfl, t h a n h nien, ddng phuc cho tre em, ddng phuc cho cac doanh nghiep, cac nganh...
Theo sd lieu tfl hiep hdi Det may Viet Nam, nam 2005, Viet Nam n h a p k h a u 2,398 ty USD vai, t a n g 24,4% so vdi nam 2004; den nam 2008, n h u cau n h a p k h a u tang len M 4,178 ty USD, dat td'c do t a n g trfldng binh quan nam khoang 20% den 21%. Dac biet nhu c l u mua sam ndi dia dd'i vdi mat h a n g vai vdc, quan ao cua dan cfl trong nhflng n a m gan day dang tang manh. Cac n h a san xua't fldc Ifldng nhu c l u tieu dung vai cua mdi ngfldi dan Viet Nam trung binh \a 9-lOm/ngfldi/nam.
Nhfl vay cd the tha'y n h u cau h a n g det may t r e n thi trfldng day tiem n a n g nay la ra't Idn.
Thi trfldng ndi dia det may Viet Nam cd xu hfldng md rdng n h a n h chdng trong nhflng nam gan day do: det may \a san pham thiet yeu, khdng the t h a y the dfldc;
dan sd' Viet Nam hdn 87 t r i e u vdi mflc t a n g dan sd' binh q u a n hdn 2%/nam (tfldng dfldng vdi t a n g hdn 1,5 trieu ngfldi mdi nam); ddi sd'ng cua ngfldi dan cung nhfl mflc tieu dung binh quan t r e n d l u ngfldi h a n g nam ngay cang dfldc n a n g cao.
T r e n thflc t e , d a n g n g l m h i n h t h a n h
va p h a t trien ro net mdt phong trao tim dfldng di cho minh t r e n thi trfldng ndi dia cua cac doanh nghiep Viet Nam vdi sfl khich le Idn cua cac doanh nghiep da t h a n h cdng trong chien Ifldc chu trgng thi trfldng trong nfldc. Dien h i n h \a Cdng ty Kinh doanh h a n g thdi t r a n g Viet Nam (Vinatex Mart) qua 8 n a m boat ddng da chiem dfldc Idng tin cua ngfldi tieu dung d cac dd thi bdi h a n g hda cd chat Ifldng, vdi m l u ma va kich cd phfl hdp vdi ngfldi Viet, hfldng tdi dien rdng cac dd'i tfldng tieu dflng. Cdng ty cd he thd'ng p h a n phd'i xfldng sd'ng, gdp p h I n lan tda ra thi trfldng ndi dia. Tdng doanh thu ndi dia ca he thd'ng p h a n phd'i cua toan Vinatex mdi nam dat khoang 2.500 ty ddng, t a n g 10 -
15%/nam. Muc tieu cua cdng ty nay la doanh t h u tfl thi trfldng ndi dia tang h a n g nam tfl 35% den 40%. Hoac nhfl Tdng cdng ty cd p h a n May Viet Tien vdi he thd'ng 2.000 ciia h a n g p h a n phd'i, doanh t h u ndi dia nam 2008 dat 500 ty ddng. Thang 10-2008, he thd'ng phan phd'i t r e n toan qud'c ciia Tdng cdng ty cd p h a n May Viet Tien da rao riet tien h a n h cac boat ddng m a k e t t i n g de tung ra thi trfldng n h a n hieu S m a r t Casual - thdi t r a n g cdng sd d a n h cho t r u n g nien, thfldng hieu Viet Tien, Vee Sendy, TT- up, n h a n hieu thdi t r a n g cao cap theo phan khuc thi trfldng rd ret nhfl Fan- Fciar theo ddng san pham thdi t r a n g cdng sd nam, M a n h a t t a n ddng san pham cdng sd d a n h cho gidi t r e . Khdng chi rieng Viet Tien, ma h a n g Mat doanh nghiep det may cung b i t d l u quay lai phuc vu ngfldi tieu dung trong nfldc nhfl Cdng ty Det may T h a n h Cdng, Cdng ty May Nha Be.... Trong dip tuyen dfldng Doanh nghiep det may tieu bieu nam 2008, cd tdi 1/3 trong so'51 doanh nghiep dfldc ban td chflc d a n h gia la ddn vi chiem linh td't thi trfldng ndi dia (theo sd' lieu tdng hdp t r e n dien dan doanh nghiep Viet Nam).
2.3. Mot sd hqn che ciia cdc doanh nghiep det may Viet Nam
Mong mud'n quay trd lai thi trfldng ndi dia vdi ky vgng t h a n h cdng ciia cac doanh nghiep Viet Nam cdn nhieu "chdng gai".
Ly do khien cac doanh nghiep Viet Nam trfldc day khdng man ma vdi thi trfldng ndi dia M nhflng b a n che ve mat chinh sach cua Nha nfldc, chien Ifldc cic^ doanh nghiep va dinh hfldng tieu dflng cua ngfldi tieu dung.
• Tha nhdt, ve mat quan ly nhd nadc Mdt Id, ve mat quan ly thi trfldng ciia cac cd quan quan ly n h a nfldc cd t h a m quyen cdn kha long leo. Cd quan nha nfldc cd chflc nang quan ly thi trfldng M Cue Quan ly thi trfldng (Bd Cdng thfldng), cd quan hai quan, thud, ngoai ra cdn cd cac cd quan quan ly hflu quan khac tai cac bd lien n g a n h cung nhfl tai cac dia phfldng. Do dd, pham vi quan ly, kha chdng cheo gifla cac bd phan quan ly khien cho hieu qua quan ly chfla cao. Qui trinh quan ly t h u d va kiem soat nhap khau tai cd quan hai quan chfla chat che, d i n tdi hang nhap lau t r a n vao thi trfldng ndi dia qua n h a p k h a u tieu ngach. Hang nhap lau khdng xua't xfl ban t r a n lan gay xao ddng Idn tren thi trfldng, tac ddng xa'u tdi mdi trfldng kinh doanh, tao ra sfl canh t r a n h khdng cdng b l n g gifla hang trd'n lau t h u d vdi hang hda san xua't trong nfldc. Mat khac, do xu hfldng tfl do hda thfldng mai toan c l u , nen hang det may dfldc cung flng tfl nhieu ngudn khac n h a u , khd p h a n biet dfldc xua't xfl, ngudn gd'c. Hang det may cd xua't xfl tfl Viet Nam nhflng chfla hinh t h a n h va dang ky thfldng hieu v l n cdn ra't nhieu. Vi vay, cac ngudn san pham nay Mm "nhilu" cd ca'u thi trfldng, khien hang det may thfldng hieu Viet Nam bi
"lu md" trong bd'i canh chinh doanh nghiep Viet Nam cung khdng "man ma"
vdi thi trfldng ndi dia^.
Hai Id, cac chinh sach hd trd doanh nghiep det may (dac biet M doanh nghiep vfla va nhd san xua't hfldng ndi) ciia Nha nfldc chfla thflc sfl hieu qua, nha't M cac chinh sach thud, tin dung, hd trd cdng nghe, dao tao... Mot trong nhflng nguyen n h a n Idn cua thflc t r a n g nay M do nganh det may Viet Nam phu thudc qua nhieu vao nguyen vat lieu nhap khau, khien cho cac doanh nghiep khdng chu ddng dfldc ngudn cung flng va ke hoach san xua't de n h a n h chdng dap flng c l u trong va ngoai nfldc. Trong khi dd, chinh sach t h u d n h a p k h a u cua Nha nfldc hien hanh lai chfla dieu chinh linh boat theo hfldng cd Idi hdn cho n g a n h det may theo tflng bien ddng t r e n thi trfldng nguyen vat lieu det may t h e gidi; ddng thdi hien nay flu dai cho n h a p k h a u cdng nghe hien dai de p h a t trien n g a n h det may trong nfldc cdn nhflng b a n che nha't dinh, khien cho h a n g det may Viet Nani cd chi phi san xuat kha cao, gia ban cao, khd bap d i n ngfldi tieu dung. Mat khac, chinh sach tin dung flu dai mdi dfldc trien khai tfl dau nam 2008 theo ndi dung chfldng t r i n h cua gdi kich cau nen kinh te v l n cdn nhieu dieu dang ban ve mat quan ly hieu qua tin dung cho vay flu dai. Chflc nang, vai trd giam dd'c tai chinh, thanh tra, kiem tra dd'i vdi cac khoan vay hfldng flu dai lai sua't cho cac doanh nghiep Viet Nam cua Ngan hang Nha nfldc cdn chfla dfldc nang cao, dan tdi tinh trang cac doanh nghiep khdng thflc sfl khd khan lai dfldc vay vd'n vdi lai sua't flu dai, trong khi dd cac doanh nghiep thflc sfl khd khan lai tiep can rat ban che vdi ngudn vd'n nay do tam ly sd riii ro cua cac ngan hang thfldng mai. Hdn nfla, khi cho vay tin dung flu dai, vai trd cua cd quan nha nfldc dd'i vdi viec quan ly hieu qua cua khoan vay chfla thflc sfl chat che, khien cho muc dich cua chfldng trinh tin dung flu
2. Website cua Hiep hdi det may Viet Nam:
http://www.vietnamtextile.org
42 Nghien ciiu Kinh tes6'386 - Thing 7/2010
dai n h I m phat trien san xua't trong nfldc cho mgi doanh nghiep ndi chung va doanh nghiep det may ndi rieng chfla dat ket qua cao. Cac chinh sach hd trd cdng nghe va dao tao cua Nha nfldc chfla dfldc chu trgng.
Nhflng nghien cflu tfl cac vien mau chfla dfldc flng dung vao san xua't, khien cho hang det may trong nfldc tuy cd cha't Ifldng td't, nhflng lai ddn dieu ve mau ma, kem bap d i n ve kieu dang so vdi hang hda Trung Qud'c, Dai Loan, Thai Lan va Han Qud'c.
Ba la, mac dfl Bd Cdng thfldng dfldc Chinh phu giao chu tri cac chfldng trinh kich clu ndi dia, tuy nhien cac chfldng trinh mdi chi dfldc tridn khai, chfla hinh thanh phong each, tap quan tieu dung cho ngfldi tieu dflng. Trong 6 thang dau nam 2009, Bd Cdng thfldng da xay dflng cd che, chinh sach khuyen khich tieu dung hang ndi dia, bd sung, hd trd ngudn kinh phi cho cdng tac khai thac thi trfldng ndi dia nhfl: xay dflng Chfldng trinh xuc tien thfldng mai thi trfldng ndi dia nam 2009. Bd cung xay dflng cac chinh sach phat trien va quan ly cac he thd'ng phan phd'i ban le hang hda tren thi trfldng nfldc ta Men nay va nhflng nam tiep theo; hfldng d i n Sd Cdng thfldng thflc Men viec dau tfl xay dflng chd trung tam xa tai 61 huyen ngheo; De an phat trien thfldng mai ndng thdn giai doan 2009-2015 va dinh hfldng den 2020. Ngay 15-7-2009, Bd Cdng thfldng da ban hanh Thdng tfl sd' 21/2009/TT-BCT quy dinh viec xay dflng va hd trd thflc Men Chfldng trinh xuc tien thfldng mai trong nfldc nam 2009. Theo dd, nhieu hoat ddng xuc tien thfldng mai thi trfldng trong nfldc dfldc hd trd kinh phi.
Cung theo Thdng tfl 21/2009/TT-BCT, cac boat ddng hd trd nang Iflc cdng ddng doanh nghiep va truyen thdng dfldc hd trd 100%, cac boat dgng td chflc hdi chd va cac ddt ban hang ve ndng thdn, khu cdng nghiep, khu dd thi dfldc hd trd 70% kinh phi. Ngay 19-11- 2009, Bg Cdng thfldng ban hanh Quyet dinh sd 5839/QD-BCT-Chfldng trinh hanh ddng cua Bd Cdng thfldng thflc Men cudc van
ddng "Ngfldi Viet Nam flu tien dung hang Viet Nam" cua Bd Chinh tri. Ben canh dd, bg cung tflng bfldc thflc Men chien Mdc xay dflng thfldng hieu qud'c gia trong viec thuc day xua't khau va phat trien thi trfldng ndi dia. Ta't ca cac chfldng trinh hanh dgng tren se la nhflng ddng Iflc va ddn bay quan trgng nham hd trd qua trinh trd lai thi trfldng ndi dia cua cac doanh nghiep det may dfldc nhanh hdn, hieu qua hdn. Tuy nhien, cac chfldng trinh mdi chi dfldc trien khai d i n tflng bfldc, do dd hieu qua cua cac chfldng trinh hanh ddng tren chfla thflc sfl tac dgng manh me den thi trfldng.
Tha hai, ve phia doanh nghiep vd hiep hdi
Mdt Id, ve phia doanh nghiep, cac doanh nghiep det may Viet Nam sau thdi gian " bd ngd" thi trfldng ndi dia dly tiem nang dang bi canh tranh ra't Idn bdi hang det may cac nfldc khac, dac biet la sfl xua't Men d at, tran lan cua hang det may Trung Qud'c, Han Qud'c, Dai Loan, Thai Lan va cac hang khac.
Hdn nfla hiep dinh AFTA cd hieu Iflc se loai bd d i n hang rao thud quan gifla cac nfldc trong khu vflc se lam gia tang mflc do canh tranh trong nfldc, dat ra cho cac doanh nghiep bai toan khd khi quay trd lai thi trfldng ndi dia. Cac doanh nghiep khdng the gifl tfl duy trfldc day, ma phai thay ddi chien Ifldc san xua't, kinh doanh phu hdp vdi yeu clu mdi.
Hai Id, Men nay, vai trd ciia Hiep hdi Det may Viet Nam M clu nd'i gifla cac doanh nghiep, gifla doanh nghiep va Nha nfldc, gifla doanh nghiep va ngfldi tieu dung cdn chfla thflc sfl dfldc nang cao.
3. Mot so' giai p h a p h o trgf d o a n h n g h i e p n g a n h d e t m a y hfldng vao t h i triidfng n o i d i a
• Mdt Id, cdc gidi phdp ta phia Nhd nUdc Qud'c hdi, Chinh phu cIn phan dinh quyen ban va trach nhiem cu the cho cac cd quan quan ly nha nfldc ve thi trfldng, tranh
Men tfldng quan ly chdng cheo. Cd the giao trach nhiem chinh cho Bg Cdng thfldng, cd quan Thue va Hai quan, quan ly tfl khau nhap khau dau vao, san xua't, phan phd'i, trao ddi va cung flng dau ra tren phfldng dien tieu chuan ky thuat, chat Ifldng,...
- Can cd sfl flu dai ve chinh sach thue cho cac doanh nghiep det may nhap khau may mdc, thiet bi, nguyen vat lieu san xuat hang det may phuc vu thi trfldng trong nfldc.
- Nha nfldc can Men thflc hda cac nghien cflu cd cha't Ifldng tfl cac vien mau, vien nghien cflu vao san xua't phuc vu tieu dung ndi dia. Mud'n vay, Nha nfldc cung cIn cd mdt cd che tai chinh minh bach va hdp ly cho cac chfldng trinh nghien cflu hieu qua.
- Bd Cdng thfldng cIn phd'i hdp vdi hiep bdi doanh nghiep va cac doanh nghiep trong viec xay dflng, trien khai chien Mdc kien tao va phat trien vflng nguyen lieu ndi dia cd cha't Ifldng, n h I m ban che sfl phu thudc cua det may trong nfldc vdi thi trfldng the gidi.
- Chinh phu tiep tuc thflc hien flu dai tin dung, dac biet la cac doanh nghiep det may vfla va nhd san xua't hang hda hfldng ndi vdi hieu qua va trach nhiem quan ly cao.
- Bd Cdng thfldng can trien khai cd chgn Igc va thflc hien quan ly cd hieu qua vdi cac chfldng trinh xuc tien thfldng mai, ddng thdi day manh chien Ifldc xay dflng thfldng hieu det may qud'c gia dam da ban sic va van hda dan tdc.
• Hai Id, ve phia hiep hdi vd cdc doanh nghiep det may
- Nang cao hdn nfla vai trd cau nd'i ciia Hiep hgi Det may Viet Nam gifla doanh nghiep vdi Nha nfldc va ngfldi tieu dung.
Hiep hdi la trung tam de thflc hien ddi mdi cdng nghe va thd'ng nha't hanh ddng cua cac doanh nghiep.
- Cac doanh nghiep det may can phai ddi mdi tfl duy va chien Ifldc kinh doanh
bang each thay ddi m l u ma, dau tfl cdng nghe va thflc Men sang tao cIc chfldng trinh xuc tien thfldng mai, xay dflng thfldng hieu cho doanh nghiep minh; nang cao nhan thflc va tang cfldng nang Iflc trong viec xay dflng, quang ba, phat trien, bao ve thfldng hieu.
• Ba la ve phia ngUdi tieu dung:
Ngfldi tieu dung trong nfldc cung can thay ddi thdi quen tieu dflng, dac biet la tfl tfldng "sinh ngoai" trong tieu dung hang hda ndi chung va hang det may ndi rieng, nang cao tinh than tfl tdn dan tdc va xay dflng van hda tieu dflng dam da ban sic dan .tdc./.
TAI LIEU THAM KHAO
1. Nghi quydt sd 30/2008/NQ-CP ve nhiing giai phap cap bach nhdm ngan chan suy giam kinh te, duy tri tang trudng kinh td, bao dam an sinh xa hoi do Chinh phii ban hanh ngay 11-12-2008.
2. Chi thi sd 18/CT-BCT \6 vide td chu'c thuc hien Nghi quyet sd 30/2008/NQ-CP ngay 11-12- 2008 ciia Chinh phii ve cac giai phap cd'p bach nham ngan chan suy giam kinh td, duy tri tang trudng kinh te, dam bao an sinh xa hdi do B6 C6ng thuang ban hanh ngay 24-12-2008.
3. Quyet dinh sd 0795/QD-BCT ve viec ban hanh chuong trinh hanh ddng ciia nganh cdng thuong thuc hien Nghi quydt sd 30/2008/NQ-CP ngay 11-12-2008 ciia Chinh phu ve nhiing giai phap cd'p bach nhdm ngan chan suy giam, duy tri tang trudng kinh te, bao dam an sinh xa hdi do Bd Cdng thuong ban hanh ngay 16-02-2009.
4. Quyet dinh sd 342/QD-NHNN v6 viec ban hanh ke hoach hanh ddng ciia Ngdn hang Nha nudc Viet Nam de trien khai thuc hien cac giai phap tien te, tin dung va ngdn hang tai Nghi quydt sd 01/NQ- CP ngay 09-01-2009, Nghi quyet sd 30/2008/NQ- CP ngay 11-12-2008, Nghi quydt sd 30A/2008/NQ- CP ngay 27-12-2008 va Quydt dinh sd 167/2008/QD- TTg ngay 12-12-2008 do Ngdn hang Nha nudc Viet Nam ban hanh ngay 19-02-2009
5. Quyet dinh sd 529/QD-TTg phe duyet kinh phi thuc hien Chuong trinh xiic tidn thuong mai thi trudng trong nudc sd 3581/QD-BCT.
6. Quyet dinh sd 131/QD-TTg ve viec hd tro lai sudt cho cac td chirc, ca nhdn vay vd'n ngdn hang d^
san xudt - kinh doanh do Thu tudng Chinh phii ban hanh ngay 23-01-2009.
7. Quyet dinh sd 443/QD-TTg vd viec hd tro lai sudt cho cac td chiic, cd nhdn vay vd'n trung, dai han ngdn hang de thuc hien ddu tu mdi de phat tri^n san xuat - kinh doanh do Thii tudng Chinh phii ban hanh ngay 04-04-2009.
