hien cdu - Trao ddi
GIAI PHAP PHAT HUY VAI TRO CUA KHU DI TICH LICH StT DIA DAO CU CHI
TRONG DOfI SONG VAN HOA CONG DONG
ThS. NGUYEN THI HANG'*'
Tom tat: Bia dgo Cu Chi Id ky quan ddnh gidc ddc dao, biiu tuang nghe thuat qudn su, sdng tao, ddng thai bieu tuang cua chu nghia anh hiing cdch mgng... Ddi vai du khdch trong nudc, Khu Di tich lich su Bia dgo Cu Chi Id phuang tiin gido due truyin thdng yiu nudc, Id diim hen truyen thdng vd du lich thu vi. Bdi vai du khdch nudc ngodi, hg din di tim hiiu, chiem ngudng vai niem xuc ddng vd kinh phuc ddi vai vung ddt anh hung. Ben nay, cdc hoat dpng cua Khu di tich tieng buac duac ddi men de ddp ung nhu cdu ngdy cdng cao cua du khdch trong nudc vd qude te. Tuy nhien, cdng tdc ndy vdn cdn bpc Id nhimg hgn chi, bdt cap.
Do dd, viec nghien ciru dua ra gidi phdp phdt huy vai trd cita Khu Bi tich lich su Dia dgo Cu Chi nhdm ddp ungyeu cdu xdy dung ddi sdng vdn hda cpng dpng cho ngudi ddn diaphuong, cho du khdch trong nuac vd quoc te Id cdng viec cd y nghia.
Tff khoa: Dia dgo Cu Chi; vdn hda cdng ddng; Thdnh phd Hd Chi Minh
T
hanh phd Hd Chi Minh cd 172 di tich da dugc xep hang, vdi 02 di tich quoc gia dac biet, 56 di tich qude gia (02 di tich khao cd hgc, 30 di tich kidn triic nghd thuat, 24 dl tich lich su) va 114 di tich cdp Thanh phd (66 di tich kien tnic nghe thuat, 48 di tich - lich su)'". Trong do, Khu di tich lich sir Dia dao Cii'*' Hoc vi?n Chinh tri khu virc II, Hpc vien Chfnh tri qu6c gia H6 Chi Minh
Ki-^jgji2c_chinh tri - So 9+10/2019
Chi I^ bidu tupng khang dinh tri tvie, sire manh, y chi ciia con ngudi Viet Nam trong dau tranh gianh ddc lap, Ur do. B^n nay, Khu di tich lich sir Dia dao Cu Chi vdn dang phat huy vai ttd tich cue b-ong ddi sdng van hda cdng ddng.
Dia dao Cu Chi la nai gan lien vdi nhtrng ky tich ciia chidn franh nhan dan. Noi day trd thanh bidu tugng rue rd cua Idng yeu nudc va y chi bat khudf, quat cirdng cua chii nghia anh hiing each mang Viet Nam trong thdi dai Hd Chi Minh. Cd
. Nshien_cdu_^rao doi the khang dinh, cdng trinh danh giac Dia dao Cii
Chi thudc loai sang tao va ddc dao, chua bing xuat hien trong lich sir cac cudc chien tranh ve qude d bat ky nai dau tren the gidi. Nhiing dau an ve cudc sdng sinh boat, chien dau ciia cac chien sy d day qua cac thdi ky da dugc phuc dung de phuc vu khach tham quan, tir dd hieu dugc hoan canh sdng va chien dau day gian khd, kho khan nguy hiem va nhat la y chi quyet tam chien dau va chien thang ciia quan dan Sai Gdn trong cudc khang chien dau chdng de quoc My xam luge. Cac boat ddng cua Khu di tich timg budc dugc ddi mdi de dap ung nhu cau ngay cang cao ciia du khach trong nudc va quoc te.
Tuy nhien, cdng tac nay van cdn bdc Id nhiing han che, bat cap. Do dd, viec nghien cuu dua ra giai phap phat huy vai trd ciia khu di tich ddi vdi viec dap img yeu cau xay dung ddi sdng van bda cgng ddng cho ngudi dan dia phuang, cho du khach trong nudc va qude te la cdng viec cd y nghTa. De dat dupc muc tieu tren, cdn thuc hien mgt so gidi phdp dong bp sau:
Mpt Id, tdng cucmg, day mgnh viec gido due, tuyen truyin ndng cao nhan thiic cua cpng dong ve Khu Di tich lich suDia dao Cu Chi
Can nang cao nhan thiic cua ngudi dan vd gia tri ciia Khu di tich lich sir Dja dao Cii Chi.
Trong nhirng nam qua, Thanh phd mdi chii ydu tap trung viec tuyen truyen, tap budn vd cdng tac quan Ii, bao tdn, phat huy gia tri ciia Khu di tich cho cac can bp lam cdng tac nay, chua chil trpng diing miic tdi nang cao nhan thuc cho cpng ddng dan cu. Do vay, cdn tang cudng giao due, tuyen truyen ve gia tri Khu di tich cho ngudi dan, bdi Ie sy ung hd ciia cdng ddng, vai fro ciia quan chiing nhan dan la mpt trong nhirng yeu td quan trpng.
Cdng tac tuyen tmyen, giao due ddi vdi cdng ddng xa hdi ve nhirng gia tri ciia nhiing di tich van hda truyen thong, hch sir dan tdc cd vai trd bet sOrc quan trgng, can thyc hien thudng xuyen, lau dai. Vdi y nghia dd, cdng viec tuyen truydn, giao due cac gia tri van hda truyen thong ciia Khu di tich lich sir Dia dao Cii Chi dugc xem la mdt trong nhiing giai phap quan trgng. Viec
tuyen miydn can chu frpng tap tiung vao mgt so
npi dung sau: . - vi ddi tugng cdn dugc tuyin truyen, gido
due: Cdng ddng dan cu - nhdt la nhirng ngudi fre tuoi, hpc sinh, sinh vien, ngudi dan frong nudc va nudc ngoai, can bg quan Iy nha nudc ve van hda cac cdp, dac biet la nhung can bd, ca nhan cd mdi lien he true tiep ddi vdi Khu di tich lich su Dia dao Cii Chi, thuc hien cd hieu qua cdng tac tuyen truyen, giao due phdi hgp vcri cac ca quan tmydn thdng dai chiing nhdm tuyen truydn, giao due gia tri ciia Khu di tich lich sir Dia dao Cii Chl.
- Ve hinh thiec tuyen truyen gido due: Can da dang, hap din va hien dai hda cac hmh thiic tuyen truyen, giao due, nhu md cac ldp tap huan ngan ban, td chiic cac cudc thi tim hieu Khu di tich lich sir Dia dao Cu Chi, cac chuong trinh van hda nghe thuat, tuyen truyen thdng qua cac phuang tien thdng tin dai chiing... Tang cudng gidi thieu bang nhieu hinh thitc, nhu: Ld kdt nap Doan, Dpi, td chiic hdi thi, hgi frai truyen thdng, sinh boat chii diem gan vdi cac ngay truyen thdng (ngay smb vien, hpc sinh (09/01), Ngay Nha giao Viet Nam (20/11); Ngay thanh lap Quan dpi Nhan dan Viet Nam (22/12))... Tang cudng cdng tac phdi hgp quang ba, gidi thi$u, giao due cho doan vien, hpc sinh, sinh vien thdng qua mon hpc lich sir, cac budi sinh hoat truyen thdng, thdng qua "Hanh trinh ddn vdi di san van hda", phong frao "Xay dung trudng hpc than thien, hpc sinh tich cue",... cac chuyan tham quan, tim hidu vd Khu di tich lich su Dia dao Cu Chi.
- Vi ndi dung tuyin truyen gido due: cdn phong phii va mang tinh sang tao cao. Cac ndi dung can quan tam ddn frong qua frinh Uiy&i huyen, giao due de nang cao nhan thiic, nhu: vai b-6, y nghia, chirc nang ciia Khu di tich lich sir Dia dao Cii Chi; ndi dung cac van ban quy pham phap luat ve bao tdn va phat buy gia fri di san van hoa ndi chung va Khu di tich lich sir Dia dao Cu Cbi_ndi rieng; cac phuong thirc nhdm bao tdn, phat buy va khai thac
ticb mgt each bdn viing. cac gia tri cua Khu di
Khoa hpc chinh t r i - S o 9+10/2019
• Nghien cdu - Trao ddi 81 Hai Id, bdo tdn ket hgp vdi phdt huy gid tri
Khu di tich lich suBia Dgo Cu Chi Vi?c bao tdn va phat huy gia tri ciia di tich ludn dat ra frong hoat dpng cua quan ly nha nudc. Van de dat ra cho cac co quan quan ly la lam th£ nao de bao tdn va khai thac, phat huy gia tri cua cac di tich dat dugc hieu qua, cd tinh b6n vung va mang lai mgt ngudn thu tai chinh ma khdng lam tdn hai den cac gia tri vdn cd ciia di tich la mdt van de het sue quan trpng. De lam tdt cong tac bao tdn v^ phat huy gia tri Khu di tich lich su Dja dao Cu Chi frong ddi sdng van hoa cOng ddng cdn thuc hien mpt sd vdn de sau:
Phai xac dinh gan cdng tac bao tdn tinh da dang, gin giir cac gia tri cua Khu di tich lich su- Dia dao Cii Chi vdi muc tieu van hda, ban niia, can phat huy su tham gia ciia cdng ddng dan cu dia phuong vao cac boat ddng bao tdn. Trong dd, can tap trung phuc hdi cac gia tri Hch sir, tinh than each mang kien cudng, bat khuat, cac gia trj van hda tmydn thdng ket tinh de viec bao tdn va phat huy gia tri cua Khu di ticb lich sir Dia dao Cu Chi hudng tdi phuc vu ngay cang tdt hon doi song van hda cdng ddng cua ngudi dan dia phuong, ciing nhu du khach frong va ngoai nudc.
Ben canh dd, can cd each thirc sir dung nhiing thanh tyu khoa hpc - ky thuat moi nhat vao ITnh vyc bdo tdn va phat huy gia tri di tich ciia Khu di tich lich su Dia dao Cu Chi, dd la thanh tuu cua cudc each mang cdng nghiep lan thii tu, dua khoa hpc cdng nghe phuc vu cho viec xay dung va quan Iy he thdng dii lieu cua Khu di tich lich sir Dja dao Cu Chi.
Can cd quy hoach fdng the, hang nam can cd nhiing dgt tu bd, xay dyng va cai frang moi de tao canh quan mdi trudng cua Khu di tich lich sir Dia dao Cu Chi dugc khang frang, sach, dep ban bang nhung con dudng, tugng dai, cay xanh...
Mudn bao tdn kdt hgp vdi phat huy gia tri cua Khu di tich lich su Dia dao Cu Chi dem Iai hieu qua cao thi cdn cd sy phdi hgp, lien kdt giiia cac so, ban, nganh ciia Thanh pho Ho Chi Minh, nhu So Giao thdng, Tai nguyen - Moi frudng, dac bi?t la Sd Van hda - Thd thao ket hgp vdi Sd Du lich can cd bien phap ddng bp, giai phap phu hop
nham tang sy thu hut ddi vdi du khach frong va ngoai nudc den vdi Khu di tich lich sir Dia dao Cii Chi.
Ban than Khu di tich lich su Dia dao Cu Chi cd nhiing gia tri lich sir - van hda to ldn, la bidu tugng cua chii nghia yeu nudc, chu nghia anh himg each mang, la mdt ky quan quan su, mdt sang tao bieu tnmg siic mang ciia chidn franh nhan dan, mdt di tich lich su - van hda cap quoc gia da fro thanh ndi tieng va dugc khach tham quan du lich tim den dd chiem nguong, tun hidu.
Chinh vi vay, chimg ta cdn phai tiep tuc nang cao hoat dgng tdn tao va khai thac dimg mirc cac gia fri ciia Khu Di tich lich su Dia dao Cu Chi.
Ba la, gidi phdp vi ddu tu cff s& vat chdt ky thuat
Trong nhiing nam qua, Thanh iiy va TJy ban Nhan dan Thanh phd da danh mdt ngudn kinh phi ldn tir ngan sach de dau tu cho viec tning tu, tdn tao Khu di tich lich sii Dia dao Cu Chi. Dia dao ludn dugc bao tdn, siia chira thudng xuyen nhiing hang muc cd dau hieu bi sup Iiin, mdi mpt hay bi mua xdi mdn, dat fran lap cac ham hao... nham bao dam dia dao luon giu dugc nguyen gdc.
Ngay 19/9/2013, Uy ban Nhan dan Thanh phd Ho Chi Minh da ban hanh Quyet dinh so 4852/QD-UBND, v6 viec td chirc Iai Khu di tich hch sir Dia dao Cu Chi true thudc Bd chi huy Quan sy Thanh phd thanh Khu di tich lich su Dia Dao Cu Chi fryc thudc Bd Tu lenh Thanh pho. Theo Quydt dinh nay, Khu di tich lich su Dia dao Cii Chi la don vi sy nghiep cdng lap cd thu, vdi nhiem vu quan Iy cac cdng frinh Khu di tich lich su Dia dao Cii Chi va cac cdng frinh di tich cap quoc gia khac dupe giao, nham tuyen truyen, giao due truyen thdng each mang cho thd be fre cung nhu yeu cau ve ngoai giao, du Ijch. Quydt dinh nay ciing cho phep Khu di tich lich sir Dia dao Cii Chi thuc hien cac dich vu bo frg, nham tang ngudn thu de dau tu bao quan, nang cap.
Tuy nhien, dd duy fri va phat frien, frong qua frinh dau 1^ khai thac, phat huy gia fri di tich, Cling vdi sy quan tam chi dao sau sat, hd trg bi
KhoaliQo chinh tri - So 9+10/2019
82 . Nghien cdu^^Jj;^£_^
lanh dao Thanh phd va cac sd nganh, Khu di tich can chu ddng frong viec van ddng thu hiit dau tu, phdi hgp cac td chiic kinh te khac frong khai thac va phat huy gia tri di ticb, tang cudng hoat dgng van dgng xa hpi hoa bao ve va phat huy gia tri di tich, giai quyet tinh frang phu thugc vao ngudn ngan sach nha nudc khi md rong dau tu, phat frien boat ddng ciia Khu Di tich.
Ben canh nhirng ca sd vat chat da cd, lanh dao Khu Di tich can dau frr, tang cuong canh quan va tao nhiing canh quan mdi sau khi dupc sy cho phep ciia Uy ban Nhan dan Thanh phd Hd Cbi Minh de thu hiit du khach.
Bon la, gidi phdp ve xdy dung nguon nhan l^c
Con ngudi la yeu td quyet dinh cho mgi van de thanh bai ciia cdng tac quan Iy. De cdng tac quan ly Khu di tich dat hieu qua, bao tdn va phat huy dugc gia tri Khu di tich fhi vai fro ciia ngudn nhan Iuc cd vi tri rat quan trpng. Vi vay, dao tao, xay dung ngudn nhan luc dap iing yeu cau nhiem vu la nhu cau can thiet.
Vdi boat dgng ciia Khu di tich lich sir Dja dao Cii Chi frong giai doan hien nay va trong then gian sap tdi, pham vi va tinh chat boat dgng cd nhieu thay ddi, da dang hon. Vi vay, can cd sy xac dinh, dmh hudng tir Khu di tich va ca quan chil quan, de thyc hien phii hgp trong cdng tac td cbiic bd may, td chiic dan vi su nghiep cd du nang lyc va chuyen mdn hda frong quan ly tryc tiep, khai thac cac di ticb dupc giao.
De dap ling yeu cau nhiem vu ngay cang cao ddi hdi phai nang cao chat Iugng ddi ngu hudng dan va thuyet minh, bdi duong nghiem vu vd ky nang giao tiep thdng qua viec giri di dao tao hoac mdi giao vien cua cac tmdng du hch vd thinh giang, cung nhu tao dieu kien cho nhan vien frong don vi bJ bpc nang cao trinh dp ngoai ngu ma hien nay don vi van dang trien khai. Ngoai ra, can thudng xuyen md cac Idp bdi duang vd kidn thiic lich sir cho dpi ngu hudng dan thuydt minh, di tham quan thyc te de frao ddi va bpc tap kinh nghiem d cac khu di tich khac...
Ndm la, gidi phdp phdt huy gid tri Khu Di tich gdn v&i phdt triin du lich
Hien nay, hinh fhiic phat buy gia fri di tich gdn vdi phat fndn du lich la hinh thirc pho bien. Vdi be thong gia tri vat the va phi vat the da dang, phong phii, cd thd coi Khu di tich hch sir Dia dao Cii Chi la san phdm ddc dao ciia Thanh phd Hd Chi Minh danh cho du Idiach, cd kha nang mang Iai mot ngudn lgi lon ve kinh td; ddng thdi quang ba van hda, hinh anh cho dia phucmg.
Vdi lgi thd vd vi fri dia ly va tidm nang du Hch, Khu di tich lich sii Dia dao Cii Chi cd nhidu didu kien dd phat tridn du lich, dac biet la du lich van hda tam linh; du lich vi hda binh, du lich sinh thai, ve ngudn...
Viec phat huy gia tri cua Khu di tich dugc thyc hien bang td chiic hudng din tham quan tai cac diem di tich la hinh thiic fryc tiep dua cac thdng tin, gia tri ciia di tich den vdi khach tham quan. Du khach vira dupc quan sat, chiem ngudng di tich ddng thdi tiep nhan nhiing thong tin ve lich sir van hda ham chira frong cac di tich dd. Thu but du khach ddn vdi Khu di tich lich sir Dia dao Cit Chi khdng chi de thda man sy td md ciia hp ma cdn giiip hg frai nghiem sau sac la dieu nganh du lich Thanh phd Ho Chi Minh va chinh quyen, nhan dan huyen Cu Chi can quan tam. Sy lien ket giiia nganh du lich vdi cac diem tham quan tai Cii Chi, lien ket vdi nhan dan dia phuong mdt each chat che, cd ke hoach, cd muc tieu, giai phap cu the dd phuc vu du khach ngay cang tdt hem chinh la gdp phdn giu gm va phat huy cao nhdt gia fri lich sir cua Khu di tich lich sir Dia dao Cii Chi.
Sdu Id, gidi phdp truyin thong marketing Trong nhirng nam qua, md hinh Khu di tich lich su Dia dao Cii Cbi da tham gia nhidu hoi chg, frien lam du lich nhdm quang ba thuang hieu, ludn cap nhat cac dich vu mdi, cac chuang frinh khuyen mai len website ciia don vi quang cao fren cac bao, tap chi du lich.. Tuy nhien nhung hinh thuc quang ba nay hieu qua cdn thap, dieu nay dugc the bien thdng qua luang du khach den tham quan hdng nam, nam sau luon cao lion nam tnrdc nhung
khong dang ke. Voi dac thii so luong tang nrag la di tich lich Khoa hoc chinh tr; - Si
0 9+10/2019
• Nghien ciiu - Trao dm
O I A . O A . O
i ^ ^ »
mmj'm
Sii, Dia dao Cu Chi khdng the quang cao ram rd nhu cac doanh nghiep khac da lam. Vi vay, lanh dao Khu di tich dia dao Cu Chi can phai cd ke hoach quang cao, tiep thi ciia rieng don vi minh.
Trong thdi gian tdi, cdn nang cao cdng tac quang ba hinh anh di tich dia dao qua viec: Quang cao tren ve: Tan diing mat sau ve vao cdng de quang ba cac dich vu cua don vi nhu nha hang, trudng bdn, sung son... Day la each quang ba tryc tiep nhdt, nhanh nhdt ddn tay du khach qua cac djch vu Men cd cua dan vp'.
Thyc hien thudng xuyen va cd chat lugng cac ban tin cap nhat thdng tin gidi thieu ve Khu di tich lich sir Dia dao Cu Chi gui cho cac hang lir hanh. Ngoai ra, ciing can chu y cdng tac vdi cac CO quan thdng tm dai chimg, cac td bao Idn (tieng Anh va tidng Viet) va bao chi chuyen nganh de quang ba didm den va cac gia fri cd dugc ciia Khu di tich. Viec nay cdn dupc tien hanh xuyen sudt, ddng bg fren tbi trudng du lich frong nudc va tai mpt sd thi frudng frpng diem nudc ngoai. Odn vdi nhung san pham du lich ciia dia phuang, vi du nhu du Hch sinh thai, du lich lang nghd...
Di tich lich sir l i tai san quy gia cua cdng
>KHU DliTICWmmSII'Blff BAO'C
Anh: diadaocuctii.com.vn d6ng cac dan toe Viet Nam, gSn kSt cong dong dan toe. Vi vay, vice giu gm, bao ton di tich la trach nhiem ciia cong d6ng, the hien long tri an tien nhan, dao ly "u6ng nuoc nho ngu6n". Day cung la nguon lire vo cung quy bau, gop phan xay dung va phat trien dat nuoc.
Giai phap dS phat huy gia tri Khu di tich hch sir Dia dao Cii Chi trong doi song van hoa cong d6ng doi hoi phai dugc thuc hien dong bp, toan dien va thuc chat dS nang cao chit luong hoat dong cita Khu di tich truoc yeu ciu moi nham gop phSn tich cue vao hoat dong bao ve va phat huy gia tri di san van hoa, dong gop chung cho qua trinli phat triin kinh te, van hoa, xa hoi eua Thanh pho H6 Chi Minh frong thai gian tcri.Q
<'>http://svhtt.hochiminhcity.gov.vn/ti!i-chi-tiet/-/
chi-tiet/danh-sach-cac-cong-trinh-%C4%91ia-
%C4%91icm-%C4%91a-%C4%91uoc-quyet-
%C4%91 inh-xep-liang-tli-ticli-tren-%C4%91 ia-ban- thaiih-pho-ho-chi-minh-%C4%91 en-het-thang-5- nam-2017-21236-201.hniil, tra ngay 8/11/2019 m So Van hoa va ThS thao TP H6 Chi Minh (2013), ky yeu hpi thao khoa hoc: "Khu di lich lich sit chong My cim nudc Cii Ch\",ti.\n^
KhoaJjOjictlintLtri - So 9+10/2019
