NGHIEN c d u - TRAO DO\
CONG TY CO PHAN TlT VAN DAU TU"
VA XAY D I T N G K I E N GIANG
Xay difng chien lifcfc
KINH DOANH BAT DONG SAN DEN NAM 2O20
» TS, QUACH TH! «HANH NGOC - TrUdng Bgi hoc Nha Trang TS, DANG THANH SdN - TrUdng Cao dang Cong ddng Kien Giang ThS, PHAM TH! NHU P H U O N G - TrUdng Dgi hoc Nha Trang
1. D a t v a n d e
Linh vffc kinh doanh ba'l ddng san nhffng nam gin ddy gap ra't nhieu khd khdn do anh hudng iff khung hoang kinh le' todn clu. Hang loat cae doanh nghiep boat ddng trong linh vffc nay bi pha san do nd ngan hang, thie'u vd'n, khdng ed dau ra... Nhieu giai phdp ca'p bach Iff Chinh phu nham thao gd khd khdn cho thi irffdng nay, effu doanh nghiep. Tuy nhien trong khi chd ddi cac giai phap tff Chinh phu thi tff ban than mdi doanh nghiep nen xay dffng chie'n lffdc rieng cho minh tren cd sd tan dung bet cac cd hpi, the' manh cua doanh nghiep cijng nhff han ehe'de'n mffe tha'p nha't anh hffdng tff cac de dpa (thdch thffc), nhffng diem ye'u cua doanh nghiep minh, tff dd giup doanh nghiep phan ffng chu dgng hdn trffdc nhffng bien ddng eua thi trffdng, giff the can bang, vffdt len khd khdn.
2. Pliifdng phap nghifen ciiu - Nghien effu mdi Irffdng boat dpng eua doanh nghiep bao gom mdi trffdng ben ngodi va mdi tru'dng ben trong.
- Xdc dinh sff mang, muc tieu ma doanh nghiep dat ra va mudn dat den, - Xay dffng chien lffdc cho doanh nghiep bang cac cdng cu ho trd nhtf cdng cu phan tich cdc ye'u td'ben ngoai (E,F.E), ma Iran hinh anh canh tranh.
phan tieh cae mdi trffdng ben trong (LF.E), ma trdn SWOT, ma tran QSPM- 3. Cac giai phap thtic hien Gidi phdp ve tdi chinh:
Nang cao nang Iffc phan tieh tSi chinh, lam ed sd cho cac quyd't dinh dau tff ehinh xae. Xay dffng td't ke hoach idi ehinh, quan ly ddng tien mdt cdch hnh hoat, hieu qud.
Tdng von chii sd hflu, giam ty 1^
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NGHIEN e f f u - TRAO £x5l
id/vdn chu sd hffu xudng mffe .5 - 2 lan bang cdch tang ty 16 rich cdc quy dff phdng tai chinh,
|uy dau ti/ phat trien va phat idnh them cd phieu; dong thdi, iJ dung han mffe tin dung tai Jgan hdng de dam bao nguon 'dn phue vu cho nhu cau san Luai kinh doanh, dau tu cac dff in trong nam.
jidiphdp ve ngudn ihdn lUc:
Manh dan thay ddi cd cd'u td :hffc, lam tdt cdng tdc tuyen iung, ddo lao va luan chuyen can JO, thay the nhffng vi tri quan ly
;hffa hodn thanh nhiem vu, tao uong sinh khi mdi va khi the' lam /iec hang say cho ngffdi lao long; xdy dffng tdc phong Idm /iec chuyen nghiep, tang tinh lieu qud trong cdng tdc quan ly lieu hdnh san xuat kinh doanh.
Lam td't cdng tdc quy hoach )hdt trien ngudn nhan Iffc tai :ho va cd ke hoach dffa cdn bd ti dao tao edc nganh nghe, ITnh fffc cdng ty cdn thie'u, cdn yeu,
;an tdp trung ddo tao chuydn sau ih^m tang cffdng ve cha't Iffdng aodgng.
Xay dffng cd che tra Iffdng ren cd sd hieu qua lam viec, ldng sua'l lao ddng vd mffe dp ham gia ddng gdp vao viec loan thdnh nhiem vu san xua't inh doanh chung cua doanh ighi^p de thiic day tinh than, hdi dp ldm viec, han che' de'n iffc tha'p nha't tinh trang cdo ing trong phdn phd'i thu nhap.
'hdt huy tinh than dodn ke't ndi 0 trong cdng ty, phd'i hdp giffa
Dang bd, Cdng doan va Doan thanh nien. Tieh cffc phdt dpng cac phong trdo thi dua thffdng xuyen, dot xua't nham kich thich ndng sua't lao ddng, sffc sang tao nhay ben trong lao ddng. Dong thdi cd bien phap xff ly ky lual hdp ly dd'i vdi ngifdi lao dpng thie'u tinh than trach nhiem trong edng viec, vi pham npi quy quy ehe' cong ty.
Gidi phdp ve marketing:
Nang cd'p San giao dich ba't dpng san va md rdng ra linh vffc kinh doanh cac dich vu bat ddng san. Nang cao vai trd cua marketing trong vide dffa ra dinh hffdng chie'n lffdc cho hoat ddng kinh doanh cua Cdng ty. Duy tri Ihffdng xuyen chinh sdch cham sde khach hang, nha'l la dd'i vdi khach hang truyen ihd'ng; khdng ngffng tim kiem vd phat trien them khach hang mdi. Cd ke hoach quang ba cho tffng dff an
cu the do Cdng ty lam chu dau tff/nhd dau tu.
Gidi phdp ve diiu hdnh hoat ddng sdn xudt kinh doanh:
Ban Dieu hanh Cdng ty se giff phffdng chdm kinh doanh la Mu tien dau tff nhffng dff an thffc sir hieu qua; xay dffng chie'n lifdc vd tam nhin dai han dUa tren cac the'manh eanh iranh cdt ldi eua doanh nghiep. Quan tam de'n viec bao dam chd't Iffdng san pham, va khdng ngffng phat trien san pham phu hdp vdi ihi irffdng; dam bao tie'n dp vd ehe' dp bao hanh hdp ly dd'i vdi cdc du an nhd d cua Cdng ty.
Ve ITnh vUe dau tff tdi chinh.
can thudng xuyen kiem tra. giam sat; dong thdi, tao mpi dieu kien de eac ddn vi thdnh vien, lien doanh lien ke't hoal ddng san xua't kmh doanh cd bieu qua va phat trien ben vffng •
TAI Li^U THAM KHAO:
1 Nguy§n Thj Lien Difip. Quan tn chien luoc, bai giang Idp cao hpc Quan tn kinh doanh.
2. Nguyen Thj Uen Diep. Le Ludng Hue, SCi dung phuong phdp chuyen gia va ma trdn hinh anh canh tranh trong viec ddnh gia nang luc canh tranh cua doanh nghiep.
3. Nguyen Thanh Hpi, Pham Thang (2005), Quan tn hoc, NXB Thong k§, 4. Nguyen HOu Lam, Dmh Thai Hodng, Phgm Xuan Lan (1998), Qudn trj chien lugc - Phat tnen vi the cgnh tranh, NXB Giao Dye
4, Huynh Phuong Nguy&l (2009), ThMc trang hoat dSng bdt ddng san tai thanh pho Ho Chi Mmh - nguyen nhan va giai phap, Luan vdn thac sT, chuyen nganh Quan tri kinh doanh, Khoa Quan tn kmh doanh, Trudng Dai hpc kmh tSTP HCM
5, Nhom tac gia Trudng Dai hoc kinh t e T P HCM (2010). Moi tmdng cgnh tranh nganh bat dflng sdn - chien lupc cua Cflng ty c6 phdn Oau tu XSy dyng Binh Chanh (BCCI) giai dogn 2010 - 2015, Tnjdng Ogi hoc Kinh tg TP HCM
6, Vo Thanh Thu (1996), Kinh le dSi ngoai. NXB ThSng K&
