In addition to CSR activities that have been programmed and aligned with its business strategy, CIMB Niaga is also responsive to incidental events, momentary needs or emergency responses, which can be categorized as a philanthropic program. These CIMB Niaga CSR programs are aid for social community activities and humanitarian aid. The initiative for corporate philanthropy arises from the idea that corporate survival depends on the existence and support from the community where the Company is located.
As the aid is charity in nature, it is difficult to measure the effectiveness and long-term positive impact on the corporate image. However, CIMB Niaga remains committed to consistently run a philanthropy programs by continuing to make improvements and restructuring the system in place to produce a more concrete impact, empowering and appropriately targeted.
The philanthropy program in 2010 mainly focused on natural disasters such as the floods in Wasior, a tsunami in the Mentawai Islands and the eruption of Mount Merapi, which occurred in October 2010. In addition, in some areas there were floods that submerged thousands of homes such as in Karawang and Bandung.
In the process of providing emergency relief, CIMB Niaga followed already established standard operating procedures.
In certain cases, CIMB Niaga employees were involved and went directly to the affected areas, while for the recovery phase, CIMB Niaga worked with reputable NGOs.
Tanggung Jawab Sosial Perusahaan Corporate Social Responsibility
Beberapa kegiatan program filantropi CIMB Niaga selama tahun 2010, antara lain adalah:
• Bantuan perlengkapan sekolah untuk Madrasah Ibtidaiyah (MI) Garduh, Kabupaten Tasikmalaya, dalam bentuk bantuan perlengkapan perpustakaan seperti buku pelajaran, lemari buku, komputer, papan tulis, meja kursi guru dan perlengkapan belajar lainnya. Bantuan pendidikan yang diserahkan pada tanggal 6 Pebruari 2010 ini merupakan penyaluran sebagian dana masyarakat yang terkumpul dalam rekening CIMB Niaga Peduli Gempa Tasikmalaya.
• Bantuan rekonstruksi dua bangunan kelas Madrasah Ibtidaiyah (MI) Burujul, Kabupaten Tasikmalaya yang juga merupakan penyaluran dana bantuan CIMB Niaga Peduli Gempa Tasikmalaya. Acara serah terima bantuan pada tanggal 19 Maret 2010 diisi dengan aktivitas mengecat tembok kelas sekolah, bersama-sama dengan employee volunteer sebagai bentuk partisipasi dan kepedulian karyawan terhadap kegiatan CSR CIMB Niaga Peduli.
• Bantuan untuk masyarakat korban banjir di Kecamatan Baleendah, Dayeuh Kolot dan Banjaran, Kabupaten Bandung yang diberikan pada tanggal 25 Maret 2010 berupa bantuan logistik. Bencana banjir ini merupakan yang terparah sejak banjir besar pada tahun 1986.
Ketinggian permukaan air mencapai kurang lebih empat meter hingga menutup atap rumah warga. Permukiman penduduk yang terkena banjir mencapai lebih dari 10.000 unit.
• Bantuan untuk korban banjir juga diberikan pada masyarakat di Karawang yang terendam banjir pada bulan Maret – April 2010 karena curah hujan yang tinggi mengakibatkan meluapnya air dari bendungan Jatiluhur. CIMB Niaga memberikan bantuan pengadaan Program Kesehatan Masyarakat Keliling (Prosmiling) dan
Some of CIMB Niaga philanthropy programs during 2010, include:
• Support for Madrasah Ibtidaiyah (MI) Garduh, Kabupaten Tasikmalaya Regency, was given in the form of library supplies, school books, bookcases, computers, blackboards, desks, teacher chairs and other learning equipment. The educational assistance, which was handed over on 6 February 2010, contains some public funds collected in the CIMB Niaga Cares Tasikmalaya Earthquake donation account.
• Support for the reconstruction of two Madrasah Ibtidaiyah (MI) classes in Burujul, Tasikmalaya Regency was also delivered as part of the CIMB Niaga Cares Tasikmalaya Earthquake relief fund. The handover event on 19 March 2010 was filled with painting the school room walls by CIMB Niaga volunteers for CSR CIMB Niaga Cares.
• Aid for flood victims in the District Baleendah, Dayeuh Kolot and Banjaran, Bandung Regency was delivered 25 March 2010 in the form of logistical support. The flood was the worst since the great flood of 1986. Water levels reached more than four meters near roof top. More than 10,000 residents were affected by the flooding.
• Aid to the victims of floods due to high rainfall in March – April 2010 that caused the river to overflow Jatiluhur dam was given to people of Karawang. CIMB Niaga aided in the procurement of Mobile Public Health Program (Prosmiling) and the distribution of food packages to residents in the Cibungin Village, Kampung Tanjung Pakis, Karawang
pembagian paket bahan makanan untuk warga di Desa Cibungin, Kampung Tanjung Pakis, Kabupaten Karawang.
Program kesehatan gratis tersebut sangat dibutuhkan bagi masyarakat terutama anak-anak dan lanjut usia yang banyak menderita penyakit gatal-gatal dan diare.
• Bekerjasama dengan salah satu LSM, CIMB Niaga menyelenggarakan Training Siaga Bencana yang diikuti oleh 47 karyawan dari seluruh Indonesia. Pelatihan diadakan di Learning Center Gunung Geulis, Bogor pada tanggal 26 - 27 Maret 2010. Pelatihan ini dimaksudkan agar CIMB Niaga memiliki personil terlatih yang siap, tanggap dan memahami manajemen bencana bila suatu saat dibutuhkan. Peserta diberikan aktivitas indoor dan outdoor dengan materi yang diajarkan meliputi pengetahuan mengenai bencana gempa bumi, kebakaran dan banjir disertai dengan kegiatan simulasi mengatasi kebakaran dan penggunaan perahu karet dalam bencana banjir.
• CIMB Niaga, CIMB Group dan Kedutaan Besar Republik Indonesia di Malaysia bekerjasama membangun shelter
“Rumah Kita” di Kuala Lumpur yang merupakan wisma bagi para Tenaga Kerja Wanita (TKW) Indonesia. Shelter dapat dihuni oleh sekitar 50 TKW. Selain kamar tidur dan kamar mandi, shelter dilengkapi dengan dapur berperabot lengkap, aula makan, musholla, ruang tamu dan klinik kesehatan. Shelter ini dilengkapi pula dengan 3 unit komputer, perpustakaan dan fasilitas untuk belajar keterampilan dasar seperti merajut, memasak dan kerajinan tangan. Wisma yang dibangun di lahan seluas 557 m2 ini, juga memiliki lahan terbuka cukup luas yang dapat dimanfaatkan untuk bercocok tanam.
Pada tanggal 18 Mei 2010, Ibu Negara Ibu Ani Yudhoyono mengunjungi Rumah Kita dan meninjau fasilitas-fasilitas edukasi dan pembelajaran yang disediakan. Konsep shelter sejalan dengan konsep “Program Indonesia Pintar” yang digagas oleh Ibu Ani Yudhoyono. Shelter “Rumah Kita”
diresmikan oleh Menteri Tenaga Kerja dan Transmigrasi Republik Indoneisa Bapak Muhaimin Iskandar pada tanggal 19 Mei 2010 didampingi oleh Bapak Arwin Rasyid, Presiden
Regency. The free health program was urgently needed by the community especially children and elderly who suffered from skin related diseases and diarrhea.
• In cooperation with an NGO, CIMB Niaga held Disaster Preparedness Training, followed by 47 employees from all over Indonesia. Training was held at the Gunung Geulis Learning Center, Bogor, on 26 to 27 March 2010. The training is intended to equip CIMB Niaga with trained personnel who will be ready, responsive and understand disaster management in time of need. Participants were provided indoor and outdoor training, which covered earthquake, fire and flood awareness along with simulations to handle fire and the use of rubber boats.
• CIMB Niaga, CIMB Group and the Embassy of the Republic of Indonesia in Malaysia cooperated to build the “Rumah Kita” shelter in Kuala Lumpur, which houses Indonesian Woman Workers (TKW). The shelter can accommodate a total of 50 woman workers. In addition to bedrooms and bathrooms, the shelter is furnished with a kitchen, dining hall, mosque, living room and health clinic. The shelter is also equipped with 3 computers, library and facilities for learning basic skills such as knitting, cooking and crafts.
The shelter is built on a 557 m2 property, also providing enough space to plant a garden.
On 18 May 2010, First Lady Mrs. Ani Yudhoyono, visited Rumah Kita and toured the education and learning facilities which are designed to be in line with the “Indonesia Smart Program”
concept initiated by the First Lady. The Rumah Kita shelter was inaugurated by the Minister of Manpower and Transmigration Mr Muhaimin Iskandar on 19 May 2010 accompanied by Mr.
Arwin Rasyid, President Director of Bank CIMB Niaga, Dato’
Mohd Shukri Hussin, President Commissioner of CIMB Niaga Tanggung Jawab Sosial Perusahaan
Corporate Social Responsibility
Direktur Bank CIMB Niaga, Dato’ Mohd Shukri Hussin, Presiden Komisaris CIMB Niaga dan Bapak Tatang Budie Utama Razak, Wakil Duta Besar Indonesia di Malaysia.
• Sebagai kelanjutan bantuan tahap rekonstruksi atas musibah gempa bumi di Padang, Sumatera Barat pada 30 September 2009, pada tanggal 14 Juli 2010 dilaksanakan acara peletakan batu pertama pembangunan 7 Sekolah Dasar Negeri (SDN) di Padang, Padang Pariaman dan Pariaman bertempat di SDN 18 Perumnas Air Tawar, Padang. Rekonstruksi ini dilaksanakan dengan dana yang dikumpulkan melalui CIMB – The Star Padang Relief Fund.
Dalam kesempatan itu, dilakukan penandatanganan nota kesepahaman dengan beberapa LSM yang akan bertugas menjalankan rekonstruksi dan renovasi bagi ketujuh sekolah tersebut. Dana yang berhasil dikumpulkan sebesar RM 4,2 juta.
• Untuk menggalakkan minat baca di kalangan anak-anak terutama anak-anak dari kalangan kurang mampu, CIMB Niaga menyelenggarakan “Program Sejuta Buku” yang merupakan rangkaian dari kegiatan penutupan Olympi CIMB Niaga. Program Sejuta Buku adalah kegiatan pengumpulan buku-buku pengetahuan untuk anak usia sekolah. Kegiatan yang berlangsung dari tanggal 10 - 25 Juli 2010 itu berhasil mengumpulkan 4.107 buku. Buku- buku yang terkumpul diserahkan kepada beberapa LSM terkemuka.
• Menyambut bulan Ramadhan 1431 H, CIMB Niaga mengadakan kegiatan Berbuka Puasa Bersama Anak Yatim yang diadakan pada tanggal 3 September 2010.
Acara ini dihadiri oleh kurang lebih 255 anak yatim piatu dari 6 yayasan di Jakarta dan Bekasi. Pada kesempatan itu, Bapak Arwin Rasyid, Presiden Direktur CIMB Niaga menyerahkan bantuan senilai Rp98 juta kepada keenam yayasan tersebut. Bantuan tersebut berasal dari karyawan CIMB Niaga yang disampaikan melalui rekening CIMB
and Mr. Tatang Budie Utama Razak, the Deputy Ambassador of Indonesia in Malaysia.
• As a continuation of the reconstruction aid following earthquake that hit Padang, West Sumatra on 30 September 2009, on 14 July 2010 CIMB Niaga organized a groundbreaking ceremony for the reconstruction of 7 public elementary schools in Padang, Padang Pariaman and Pariaman held at SDN 18 Perumnas Air Tawar, Padang. The reconstruction program was carried out with the aid of CIMB - The Star Padang Relief Fund. On that occasion, a memorandum of understanding was signed with several NGOs that will be in charge of running the reconstruction and renovation of the seven schools. The funds collected amounted to RM 4.2 million.
• To promote reading interest among children, especially those who come from underprivileged families, CIMB Niaga held “A Million Book Program” which was part of events leading to the closing of Olympi CIMB Niaga. A Million Book Program is an activity to collect books for school-age children. This activity took place from 10 to 25 July 2010 and managed to collect 4,107 books. The books collected were then donated to various top NGOs.
• To welcome the coming Ramadhan 1431 H, CIMB Niaga held several break fasting events together with orphans held on 3 September 2010. The event was attended by approximately 255 orphaned children from 6 foundations in Jakarta and Bekasi. On that occasion, Mr. Arwin Rasyid, President Director of CIMB Niaga formally gave aid worth in total Rp98 million to the six foundations. The aid came from CIMB Niaga employees collected in the CIMB Niaga Peduli account and management of CIMB Niaga. The
Niaga Peduli dan sumbangan dari manajemen Bank CIMB Niaga. Acara juga diisi dengan siraman rohani dari Ustadz Subki Al Bughuri dan penampilan anak-anak dari 6 yayasan tersebut. Grup Marawais dari Panti Asuhan Kampung Melayu terpilih sebagai The Best Performance Group.
• Di kesempatan lain, CIMB Niaga juga melaksanakan kegiatan Sahur on the Road, yaitu kunjungan ke Panti Asuhan dan yayasan sosial di Semarang dan Jakarta sambil melaksanakan sahur bersama dan memberikan bantuan berupa bahan makanan.
• Masih dalam rangkaian kegiatan Ramadhan, karyawan CIMB Niaga melaksanakan pula kegiatan Ramadhan Spiritual Quotient Training (RSQT) di sejumlah kota di Tanah Air. Jajaran Direksi CIMB Niaga pun turut melakukan kegiatan Safari Ramadhan dengan mengunjungi sejumlah cabang di berbagai kota, untuk berbuka puasa dan bertatap muka langsung dengan para karyawan.
• Pada 8 Oktober 2010, terjadi bencana letusan Gunung Sinabung yang terletak di Kabupaten Karo, Sumatera Utara yang selama 400 tahun tidak menampakkan aktivitas vulkanik. Gunung Sinabung mengeluarkan abu hitam dan lontaran lava pijar yang memaksa sekitar 21.000 penduduk yang tinggal di lereng Gunung Sinabung
mengungsi. Sebagai aksi tanggap bencana, CIMB Niaga memberikan bantuan senilai Rp20 juta berupa 6 unit tangki air di lokasi pengungsian yang merupakan kebutuhan paling mendesak bagi para pengungsi.
• Banjir bandang akibat meluapnya sungai Batang Salai yang membelah Wasior, ibukota Teluk Wondana, Papua Barat, membawa batu-batuan dan kayu-kayu besar yang meluluh-lantakkan kota Wasior dengan ratusan korban jiwa, hilang, luka berat serta ribuan warga harus mengungsi. Pada tanggal 2 Nopember 2010 CIMB Niaga memberikan bantuan sebesar Rp50 juta berupa bantuan logistik, obat-obatan dan air bersih bagi para korban.
event was also filled with a spiritual sermon by Ustadz Subki Al Bughuri and cultural performance by children of the 6 foundations. Group Marawais from Kampung Melayu Orphanage was chosen as the Best Performance Group.
• On another occasion, CIMB Niaga also carried out Sahur on the Road activities by visiting orphanages and social foundations in Semarang and Jakarta to breakfasting and donate food stuffs.
• Still in the Ramadhan series of, the employees of CIMB Niaga carried out Ramadan Spiritual Quotient Training (RSQT) in several cities in the country. The Board of Directors of CIMB Niaga also participated in the activities of Safari Ramadhan by visiting a number of branches in different cities, to breakfasting and meet face to face with employees.
• On 8 October 2010, there was a catastrophic eruption of Mount Sinabung in the Karo District, North Sumatra that for the past 400 years did not indicate any volcanic activity. The Sinabung eruption lead to the outpouring of black ash and hot lava burst which forced around 21,000 people seeking refuge in Sinabung. As a response to the
disaster that occurred, CIMB Niaga provided aid worth a total Rp20 million in the form of 6 water tanks in the refugee camps, as water was considered to be the most urgent need for the refugees.
• Floods occurred as the Batang Salai river that divides Wasior, the capital of Wondana Bay, West Papua overflowed, carried rocks and timber that destroyed the city of Wasior with hundreds of casualties, missing people, serious injuries and thousands of residents forced to evacuate. On 2 November 2010 CIMB Niaga provided aid that amounted to Rp50 million in the form of logistics, medicine and clean water to the victims.
Tanggung Jawab Sosial Perusahaan Corporate Social Responsibility
• Dalam waktu yang berdekatan dengan bencana di Wasior, terjadi musibah tsunami di Kepulauan Mentawai, Sumatera Barat dan semburan awan panas Gunung Merapi di Jawa Tengah. Bencana yang terjadi berturut-turut pada tanggal 25 dan 26 Oktober 2010 tersebut mengakibatkan korban jiwa yang tidak sedikit disamping ribuan orang harus mengungsi. Melalui mitra LSM, CIMB Niaga memberikan bantuan tanggap darurat untuk membantu kebutuhan mendasar bagi para korban di pengungsian. Nilai bantuan yang diberikan masing-masing sebesar Rp50 juta.
• Not long after Wasior disaster, a tsunami hit the Mentawai Islands, West Sumatra and a pyroclastic flow came out of Mount Merapi in Central Java. The disasters that occurred in succession on 25 and 26 October 2010 resulted in many casualties in addition to the thousands already seeking refuge. With the help of partner NGOs, CIMB Niaga was able to provide emergency aid to help with the basic needs of the victims. The value of assistance provided amounted to Rp50 million at each location.
Called to help raise more aid, CIMB Niaga CIMB opened CIMB Niaga Peduli Merapi - Mentawai donation account between 27 October to 31 December 2010. Information regarding the donation account was disseminated through ATMs, email blasts and CSR radio talk show programs in several cities, such as: Malang, Palembang, Manado, Makassar, Balikpapan and Samarinda. During the period, a total aid of Rp977,599,657.47 was raised and will be distributed through partnership with several NGOs involved in the recovery process in the Merapi and Mentawai regions.
• CIMB Niaga continuously encourages all branches, both conventional and Sharia, to establish warm relationships with the surrounding society and to be responsibly sensitive to the needs of the society so as to implement the most appropriate CSR. At the welcoming of Idul Adha 1431 H Festive Day and with a theme of “CIMB Niaga Shares in the Indonesia Motherland,” CIMB Niaga distributed aid worth a total of Rp305 million to 346 mosques located Terpanggil untuk menggalang lebih banyak dana bantuan,
CIMB Niaga membuka rekening CIMB Niaga Peduli Merapi – Mentawai selama periode 27 Oktober – 31 Desember 2010. Informasi rekening dilakukan melalui ATM, email blast dan talkshow CSR radio program di beberapa kota seperti:
Malang, Palembang, Manado, Makassar, Balikpapan dan Samarinda. Selama periode pengumpulan, maka dana yang terkumpul adalah sejumlah Rp977.599.657,47 dan akan disalurkan melalui kerjasama dengan beberapa LSM untuk proses recovery di kawasan Merapi dan Mentawai.
• CIMB Niaga senantiasa mendorong seluruh cabang, baik cabang konvensional maupun Syariah, untuk menjalin hubungan dengan lingkungan sekitar dan peka terhadap kebutuhan masyarakat agar dapat membuat kegiatan CSR yang tepat bagi lingkungannya masing-masing.
Dalam menyambut Hari Raya Idul Adha 1431 H dan dengan mengangkat tema “CIMB Niaga Berbagi di Bumi Pertiwi Indonesia,” CIMB Niaga menyalurkan bantuan
senilai Rp305 juta kepada 346 mesjid dan mushola yang berada sekitar kantor-kantor cabang di seluruh Indonesia. Bantuan yang diberikan bukan dalam bentuk uang melainkan sarana penunjang perlengkapan masjid/
mushola.
• Kegiatan donor darah merupakan kegiatan yang rutin dilakukan oleh CIMB Niaga yang biasanya dikaitkan dengan event-event tertentu seperti Olympi CIMB Niaga, acara peringatan hari-hari besar atau menyatu dengan pelaksanaan program Mikro Laju Goyang Pasar.
Pada pembukaan Olympi CIMB Niaga 2010 tanggal 10 Juli 2010 di Jakarta, diadakan kegiatan sosial donor darah bertema
“CIMB Niaga Peduli Sesama.” Acara ini disambut antusias oleh para peserta Olympi dan masyarakat umum. Sebanyak 117 orang menyumbangkan darahnya setelah melalui pemeriksaan dan dinyatakan memenuhi syarat sebagai pendonor. Ke depan, CIMB Niaga akan terus menyelenggarakan kegiatan positif ini terutama pada event-event yang banyak dihadiri karyawan dan keluarganya untuk menjaring para sukarelawan yang peduli terhadap sesama yang membutuhkan.
Bertepatan dengan peringatan hari Ibu tanggal 22 Desember 2010 dan dalam rangka menyambut Natal, CIMB Niaga juga mengadakan aksi sosial donor darah dengan tema
“Setetes Darah Anda Menyelamatkan Kehidupan”. Kegiatan ini dilaksanakan secara serentak di Griya CIMB Niaga Bintaro dan Menara CIMB Niaga Karawaci dihadiri oleh karyawan dan masyarakat umum. Kegiatan yang bekerjasama dengan PMI Tangerang dan PMI Cilegon ini berhasil mengumpulkan 220 kantong darah.
Sekian banyak kegiatan sosial telah dilakukan, sejumlah donasi telah disalurkan untuk membantu meringankan penderitaan masyarakat yang tertimpa bencana. Namun CIMB Niaga bertekad untuk terus berbuat lebih banyak lagi, sebagaimana yang dikatakan oleh Bapak Arwin Rasyid, Presiden Direktur Bank CIMB Niaga, “Pada intinya kegiatan CSR yang kami lakukan adalah keinginan untuk berbagi antar sesama.
Dari masyarakat, dikembalikan ke masyarakat.”
within the vicinity of the branch offices across Indonesia.
The aid was given not in the form of money but in the form supporting equipment for the mosques.
• Blood donor activities are routinely carried out by CIMB Niaga, and are usually conducted at selected event such as the CIMB Niaga Olympi, national events or combined with the Mikro-Laju Goyang Pasar program.
At the opening of 2010 Olympi CIMB Niaga on 10 July 2010 in Jakarta, a blood donor program was organized with a theme “CIMB Niaga Cares for Others.” The event was greeted enthusiastically by the Olympi participants and the general public. As many as 117 people donated blood following a thorough examination and qualifying as donors. In the future, CIMB Niaga will continue to hold this positive activity, especially as there are many events attended by employees and their families who can invite other volunteers who care for others in need.
Coinciding with Mother’s Day on 22 December 2010 and the forthcoming Christmas, CIMB Niaga held a blood donor program with a theme “A Drop of Your Blood Saves Lives.” This event was held simultaneously at Griya CIMB Niaga Bintaro and at Menara CIMB Niaga Karawaci, attended by employees and the general public. The activities were held in cooperation with PMI Tangerang and Cilegon branch respectively, and were able to collect 220 bags of blood.
Significant numbers of social event have been conducted, large sums donated and channeled to ease the suffering of communities in areas of natural disaster. Still, CIMB Niaga is determined to do more continuously, as suggested by Mr. Arwin Rasyid, President Director of Bank CIMB Niaga, “Essentially, our CSR efforts reflect the desire to share more with each other. From the community, to the community.” Tanggung Jawab Sosial Perusahaan
Corporate Social Responsibility