ilEN Ct/a - TRAO DOI
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De phat trien du Ijch MICE d Viet Nam
NGUYEN CHI TRANH Trudng D?i hQC Quy Nhdn
Theo tinh toan cua cac doanh nghi§p ICf hanh, du lich MICE (Meetings- Incentives-Conventinons/Conferences-Events - du lich k§'t hgfp hOi nghj, khen thufd^ng, h$i thao, si^ ki^n) hi§n la loai hinh du lich mang l^i gia tri doanh thu cao g§'p nhi^u lan cac hinh thd'c du lich thong thi/cfng. VSy, cac doanh nghiep c i n lam gi d# x3y di^ng mOt thi/cfng hi$u du lich MICE vuTng chac tai Vi^t Nam?
DU LICH MICE TAI VIET NAM
Mdt trong nhffng diem du ijch MICE thu hut khdch chinh la vide xdy dffng dffdc tour vdi cdc luyd'n, diem va gdi san pham lien ldi, hap ddn. Trong dd, yd'u to gdn kd't cdc thanh vien la mot the'manh ma cdc cdng ty Iff hdnh ndi dia da va dang khd thdnh cdng vdi eae dodn khdch idn. Dd'i tUdng du lich MICE hUdng tdi chinh Id cdc cdng ty, id chffc, cdc doan khdch tap trung, cdc thUdng nhan, chinh khach...
Trong khu vUc ASEAN, Viet Nam dffdc nhan dinh Id thi trudng cd tidm ndng phdi trien du lich MICE Idn so vdi cac nudc. Vd'n cd canh quan Ihidn nhidn Uu ddi, bdi
bidn dep, mii non hCing vT; nhieu di san vdn hda, ky quan thd' gidi; nhieu khdch san, resort mdi dUde xay dffng..., Viet Nam cdn dang ndi Idn Id mpt dia diem dien ra nhieu hdi nghi, hpi thao, sukien quoc te'quan trpng. Bdn eanh dd, vdi tidn trinh hpi nhap toan cau, Viet Nam dang tham gia ngdy cdng sdu rdng vao cdc sff kien qud'c te, lUdng ngUdi ra nffdc ngodi vi the' eung tdng nhanh. Bdi vdy, nhffng ndm gan day, Iffdng khdch MICE quoc id' vd uong nffdc qua cdc edng ly Iff hdnh khdng ngUng gia tang.
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Kinh lev^Di; bioTU ndm 2009 de'n nay, du lich MICE dang cd nhifng budc phdt trien khd manh me d Viet Nam vi dUdc ddnh gid Id mot diem dd'n an todn, thdn thidn vd id thi trUdng dau lU hap dan. Mdt sd' thanh phd d nUde ta thu hut sd' ddng du khdch MICE, nhu: TP. Ho Chi Minh, Hd Ndi, Dd N^ng, Hue', Nha Trang, Phu Qud'c...
Ddc biet, ndm 2011 dUdc xem Id mdt nam day khdi sdc cua Dd Nang ve loai hinh du hch MICE. Tdng Iffdng khdch tham quan, du lieh dd'n Da Ndng dat 2.350.000 lUdt, tdng 33% so vdi nam 2010; trong dd khdch qud'c td'dat 500.000 lUdt, tdng 35%
so vdi ndm20IO, cde cdng ty Iff hdnh, cac khdch san, khu nghi dUdng tff 3-5 sao da lid'p ddn khodng 200 dodn khdch vdi sd' lUdng tff 30-600 khdeh/dodn. De phuc vu khdch MICE, Da NSng da cd cdc chUdng trinh tham quan dd'n cde dia diem du lich tai Thdnh phd hodc cdc diem du ljeh lan can, nhff: Cd dd Hue', Phd' cd Hpi An, Thdnh dja My Sdn... (Nguyen Thi Duy Phffdng, 2012),
Ndm 2012, linh hinh kinh te' thd' gidi gay anh hudng nha't dinh ldi du lieh. Tuy nhidn, Vipt Nam van la diem dd'n ciia nhieu dodn khdch qude id' dd'n iff My, DUc, Thdi Lan, Nhdt Ban, Trung Qud'c vdi so'lupng tdi hdng nghin ngUdi. LUdng khdch npi dja cung tdng Idn rat ddng ke.
Ba Dodn Thi Thanh Trd, TrUdng phdng tid'p thj cua Saigontourist cho bid't, du Ijch MICE cua Cdng ly ludn d mUc tang tnfdng hdng ndm dat hdn 2()'7<. Trong 9 thdng cuoi ndm 2012. Saigontourist da phuc vu hdn 65.000 khach MICE trong nudc va qud'c Id'.
Tai Cdng ty du ljeh Vielravel, Iffdng khdch MICE chid'm ldi 60% tdng so' lUdng khdch tham gia du lich. Trong 9 thdng cud'i ndm 2012, dd'i vdi Vietravel, lUdng khdch quoc td' trong 9 thdng dat hdn 22.000 lUdt. uong dd, khdch Nhat Ban chiem khoang 17.000 lUdt, cdn lai Id khdch Iff c:ic thi trUdng, nhU: Dffc. Phdp.
Nga. Malaisia, Thdi Lan. Trung Qude vd Indonesia.
THACH THLfC DAT RA Tuy loai hinh kinh doanh du lich MICE tai Vi^t Nam da cd nhifng kd't qua bffdc dau ra'i khd quan, nhUlig sffc hiil iff MICE van chUa xffng \di tiem ndng. Dieu nay dUdc the' hi?n qua nhiJng va'n de .sau:
Mgt Id. trong khi dang cd nhieu Idi thd' ve vi tri dia ly. eanh quan thien nhien \ a
an todn, on dinh..., thi kdt ca'u ha tang du lich cua Viet Nam con chffa phat trien. Du lich MICE cd ydu cau dac thu ve kd't ca'u ha lang, he thd'ng cac dich vu di kem cung nhu cdc dich vu khac, nhU: dn udng, vui ehdi, mua sdm... Hdn niJa, khdch MICE lai thffdng la khdch sang.
VI vay, ddi hdi ve kd't ca'u ha tang eung phai vffa ddng bd, vffa chd't lUdng, phong phu, da dang. Tuy nhidn. so' lUdng khdch san iff 4-5 sao dal chuan tai nhieu thanh phd d nffdc ta chffa nhieu. Bdn canh dd, cdc trung tdm hdi chd trien lam vdi dSy dii trang thie't bi dat lidu chuan qud'c Id'; cac trung tdm bieu dien vdn hda cd chieu sau, cdc trung tam mua sdm cao cap... cdn it hodc chUa dap ffng td't nhu cau cua khdch MICE. Thdm chi, ngay ca ddp ffng nhu cau tdi thieu Id cdc khu ve sinh cdng cdng cho du khach van chffa dffdc thffc hidn lot vd cha't Iffdng kem, nhanh xud'ng cd'p.
Hai Id, viec phdt trien du lich MICE cdn mang tinh tu phdt la chii yd'u. Da so' loai hinh nay dUa vdo sff nang ddng ciia cac cdng ty lUU trii. Iff hdnh. Dong thdi, chUa cd md hinh chuydn boat ddng MICE, dd Id: cd quan dau md'i chuyen ve hpi nghi, hoi thao de khai thdc phdt tnen du lich MICE mpt cdch ben vffng, bai ban; nhd id chffc cdc hdi nghi, hpi thao chuydn nghidp vd cdc cdng ty cung cap cdc dich vu da tinh ndng.
Ba Id, quang bd du lich cdn chua xffng vdi tiem nang. ThUc te', viec quang bd, xuc tidn ciia Tong cue Du lich van con nhieu bd't cap, ban chd', hieu qua chUa cao, quy md nhd, bi phan tdn, thid'u tinh chuydn nghidp.
Tai Hdi nghi trUc tuyd'n loan qud'c ve cai thidn mdi trffdng du ljeh, ngdy 6/6/2013, Tong cue trUdng Tdng cue Du lich Vidt Nam, dng Nguyen Vdn Tud'n cho bid't, nguydn nhan trdn la do kinh phi quang ba vdi ndm gan day khd it. chi dao ddng 30-40 ly ddng/ndm, trong khi cdc nUdc khdc trong khu vffc. nhU: Thdi Lan, Malaysia.
Singapore, kinh phi nay dat 80-100 tridu USD/ndm.
Bdn Id, san pham du lich "dac thii" cua Viet Nam van md nhat, chUa gay a'n tffdng vd thu hut dffdc du khdch. Ong Nguydn Vdn Tuan cung cho bid'l Ihdm, van de ed ban ciia du lich Viet Nam hien nay la xay dUng nhffng san pham mang ban sac Viel Nam. Dieu ddng tide la, du Viet Nam cd hang tram lang nghe iruyen thdng rai rac trdn ca nffdc, nhffng khdch du lich quoc Id' rat khd lim ra dUdc mdt mdn qua lUu niem
"Made in Vielnam" mang dac trung van hda Viet.
Hdn nffa, vide tra trdn ciia bdng hda nffdc ngodi, ddc biel la hang Trung Qud'c, da khid'n san pham ddc trffng cua lang nghe bi lep vd'. Nhieu lang nghd dang "chd't dan", hodc ddnh mat nhieu net ddc Infng do qud trinh do thi hda.
Ndm la, ngudn nhan life phuc vu cho du lich ndi chung. du lich MICE ndi rieng cdn thid'u vd yeu. Cdng tdc dao tao bdi dffdng ngudn nhan luc chUa dUdc quan tam dung mffc, dpi ngQ can bp ve quan ly va kinh doanh du hch edn thie'u tinh chuydn nghidp, chffa ddp ffng dUde
>eu eau phdt trien. Dpi ngu nhdn vidn phuc vu lai cdc nha hang, khdch san, cac khu mua sam chUa dffdc chii upng bdi dffdng nang cao irinh dp chuyen mdn nghiep vu, ngoai ngff vd thai dp phuc vu khdch du ljeh.
t^oniHin ,nid KiirL'i:,i>.I Res
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EN CCfa - TRAO DOI
MQT SO GIAI PHAP
Dd' phdt trien loai hinh du lich MICE, gdp phan dffa du lich Viet Nam trd thdnh diem dd'n hdp ddn du khdch, theo nghidn cifU ciia chung tdi, can thffc hien hieu qua mdt sd' gidi phdp nhu sau:
Thd nhd't. phdt trien ket cdu hg tdng vd chdt lugng dich vuphuc vu khdch MICE. Dap ffng lUdng khdch MICE ngay cdng tang, cdc phffdng den van chuyen, khach san, reson...
can phai cd sff phdt tnd'n ddng bd, thuan tidn cho vide di lai vd giao djch, thu hffdng... Dd'i vdi he thdng thdng tin lidn lac cung can phai dUdc dau lU nang cap, phat trien rdng khap xung quanh cdc cd sd id chffc MICE d^ ddp ffhg nhu cau thdng tin mpi luc, mpi ndi ciia du khdch.
Thd hai, tap trung vdo tdng cUdng cong tdc qudng bd tie'p thf du lich. Dieu quan trpng la du lich Vidt Nam phdi tdng cffdng quang bd vd gidi thidu tiem nang nay cho du khdch vd cic ddi tac du lich. Bdn canh lUdng khdch dd'n tff nffdc ngodi, cdc cdng ly du lich cung can chu y de'n lUdng khdch MICE trong nffdc. Vide khai thdc vd phdt trien du lieh MICE ddi bdi phai cd sff lidn kd't giffa cdc doanh nghidp du ljeh, lidn kd't giffa ngdnh du lich vdi chinh quyen dia phUdng nham xay dung ihUdng hidu phii hdp vdi nhieu yd'u td'. Iff an ninh trat tu, vd sinh mdi trUdng, canh quan dd'n cdc chUdng trinh du lich thu hut khach trong vd ngodi nUdc.
Thd ba. thdnh lap trung tdm xuc tie'n phdt triin du Ijch MICE. Vi thj irUdng MICE ed tinh chd't khdc biet so vdi cdc thj trudng du lich thdng thudng, ndn can cd nha td chffc chuyen nghiep va dUdc qudn ly tdch biet vdi nhffng sdn pha'm du hch khdc. Do dd, phai sdm thdnh lap mpt cd quan quan ly MICE, dd Id: Trung tam Quan ly Hpi nghi va Khdch du Ijch (Convention and Visitors Bureau - CVB). CVB se hd trd vide xay dffng cdc chid'n Iffdc marketing, cai thien ha tang phuc vu khach MICE, nhU: visa, san bay, he thd'ng khdch san... Ben canh dd, CVB cung giup phdn lich so lieu thdng tin thi trUdng, thid't lap thdng lm quang bd MICE, xdy dUng website, phdt trid'n thUdng mai dien tu", md cdc Idp dao lao ngudn nhan lffc trong vd ngodi nffdc.
Thd lU, liin kit de phdt trien thi trUdng MICE. Can cd chinh sdch khuyd'n khich, hd trd xay dimg cdc md hinh lidn kd't, nha't la C2LC ddn vi kinh doanh phuc vii du hch MICE, nhff: van tai, Iffu ini. Iff hdnh... Cdc sd, ban, nganh vd cdc ddn \ i lifu trii can cd sif phd'i hdp chat chd, nhip nhdng. trao ddi thdng lin kip thdi, Idn kd' hoach
\uc tidn. lien kd't cdc boat dpng MICE de loai hinh nay cd the trien khai ddng bd.
Thd nam, tap trung phdt trien cdc sdn phdm du Ijch dgc thii cua ddt nudc. Mudn day manh phdt uien thi uudng du lich MICE ben viJng, thu hut dffdc sd Iffdng du khach Idn, thi san ph^m ptiai ha'p dSn, doe ddo, mdi la. Vi vay, can phdi;
- Duy tri nhffng su kien da td chffc thdnh cong. thu hiit ddng du khdch. Bdn canh dd. chu ddng lao ra nhieu sff kien, \k hpi mang dam da ban sac ddn ipc. Vide td chffc phai didn ra dinh ky va phdn bd deu trong ndm, tranh tap trung vdo miia cao diem de quang bd cho du khdch vd mdi su kien. Id hdi can dUdc xdy dffng de trd thanh thUdng hieu ridng cua Iffng viJng, mien, thanh phd'.
- Da dang hda cdc san pham, dich vu du lich trdn cd sd xay dUng vd phdt tr'iiu cdc san pham du lich vdn hda, sinh thdi, dudng sdng, tham quan Idng qud, Idng nghe, mua sam, phuc vu nhu cau gidi Ui cho du khach. Can tap trung khai thdc the' manh eiia tifng dia phUdng vd ndng cao chd't lUdng dich vu...
Thd sdu, ddo tgo chuyin mdn nghi$p vu vd ky ndng cho cdc ddn vi td chtic vd dgi ngu phuc vu dd'i tugng khdch du lich MICE. Yeu cau ddt ra Id cdc td chffc ldm du lich MICE can phai ddo tao dpi ngu nhan vien dat tidu chuan qud'c td'. De ldm dffdc dieu ndy, cac to chffc du lich can chu ddng trong vide lim kidm vd ddo tao cd bai ban ve trinh dd nghidp vu cho d^i ngu nhan vidn. dac biet Id trang bi cdc kid'n ihffc ve Id tan, ngoai giao vd nha't ta ngoai ngff. Ddi vdi Bd vd cdc sd vdn hda, the thao va du lieh can phdi hdp vdi cdc trUdng dai hpc, cao dang, trung cap nghe du lich de td chffc cdc chffdng trinh dao tao, bdi dUdng ngdn han cho cdn bp quan ly nha nUdc ve du lich va cdn bp, nhan vidn trong cdc ddn vi kinh doanh, nhdm ndng cao khd nang Idnh dao, dieu hdnh, kid'n thffc nghidp vu. Ddng thdi, cff ngUdi sang nUdc ngodi, nhU: Singapore, Thai Lan... hpc tap, trao ddi kien thffc vd liep xiie thffc te ve each thffc td chffc MICE.a
TAI LlflU THAM KHAO
1. Ni:u\cii Vdn Dung (2009). Xdy dUng thuang hiiu du lich cho thdnh phd, Nxb Giao thdng van tai. Hii Ndi
2. Ban Chi dao Nhd nffdc ve du lich (2013). Bdo cdo cda Ban Chi dgo Nhd nUdc ve du Ijch, Hoi nghi irtfc tuyd'n vd cai thidn moi trffdng du lich Viet Nam, ngay 6/6/2013, Hd Ndi
} Ngti> en Thi Duy PhUdng (2012). Phdt trie'n MICE thanh loai hinh mui nhpn ciia thdnh phd Dd Nang. Tgp chi Kinh te vd Dubdo, sd 13, trang 51-53
