Giai phap phat trien du Ijch Tien Giang
NGGYEN THANH VCTCfNG'
Nhifng nam g^n d§y, Tiin Giang da dat diftfc nhieu thanh ti^u trong phat tri^n du lich. Song trdn thi^c t^, doanh thu du lich chuTa tuftfng xifng vdi ti^m ndng. Nguyen nhSn chinh la bcTi nganh du lich Tinh chifa tim kiem di^tfc giai phap hi^u qua nham phat huy Itfi thd' di phat trien nganh cong nghidp
"khdng khoi" nay.
' NHLfNG Bl/dC PHAT TRIEN KHdl I SAC
Tien Giang dffdc chia thanh 3 vung
! ro ret, la tiem ndng cho phat trien du lich: viing cdy trai ven song Tien vdi nhffng vffcfn cay bo'n miia xanh to't, nhffng kdnh rach chang chit, mdnh mong sdng nffdc; vung sinh thai ngap man bien Tan Thanh vd viing sinh thdi ngap phen D6ng Thap Mffdi, huydn Tan Phffdc. Tien Giang con la vung dat giau truyen thd'ng ydu nffdc, cdch mang gdn lien vdi nhffng ten tudi cdc anh hiing dan tpc, anh hiing each mang da tao ndn cdc di tieh van boa lich sff ndi tie'ng, dffde du khach trong va ngoai nffdc biet de'n, nhff: Di tich ehid'n thang Ap Bac, Rach Gam - Xoai Mut, chie'n thang Giong Dffa, Ldng mo Trffdng Dinh... Ngodi ra, loi song gian di, chan chat, net van hda truyen thd'ng dae tru^g eua vung sdng nffdc midt vffdn cua ngffdi dan Tien Giang ciing da hinh thanh ndn san pham du lich vd cung phong phii, nhff: ddn ca tai tff, chd ndi trdn song, cac lang nghe truyen tho'ng...
D^ tdng sffc hdp ddn eho cae tour du lich sinh thdi midt vffdn, tham quan phong canh song nffdc Tien Giang, Tinh da ludn quan tam md them nhieu san ph^m du lich mdi, cd tinh ha'p dan cao, ddp ffng nhu eau eua du khaeh trong va ngodi Tinh, du khaeh qud'c td', nhff: Du thuyen trdn sdng Tien; Tham quan vffdn cay dn trdi dae san Tien Giang; Do cheo trdn song, rach, nghe ddn ca tai tff, tham quan ldng nghe truyen thd'ng...
Nhieu lang nghe truyen thd'ng d Tien
Giang da dffdc khoi phuc, cac phong tuc cd truyen doc ddo tai midt vffdn sdng nffdc Tien Giang cung dffdc phdt huy.
Cung vdi dd, cd s6 vdt cha't boat ddng kinh doanh du lich eua Ti^n Giang phdt tridn kha manh vdi 41 ddn vi kinh doanh Iff hanh, trong do cd 16 ddn vi kinh doanh Iff hanh qud'e td', 23 ddn vi kinh doanh Iff hdnh ndi dia vd 2 ddn vi kinh doanh van chuyen khach du lich; 221 hffdng dan vidn du lich; 210 cd sd Iffii tru du lich; 24 nhd hang. Phffdng tidn van chuyen khaeh du lich ed 322 thuyen mdy, 307 do cheo va 6 ca-no...
Nhffng yd'u td' trdn dd lao cho du lich Tiln Giang cd nhieu khdi sdc, vdi Iffdng du khach de'n Tien Giang moi nam mpt tang. Theo Sd Vdn hda, Thd thao va Du lich tinhTiln Giang, trong giai doan 2005-2013, toe do phdt tridn so' Iffdt khach dd'n tham quan du lich tai Tien Giang dat khoang 12,3%. Tinh ridng nam 2013, cd tren 1,3 tridu Iffdt ngffdi de'n du lich Tien Giang, trong do ed 739.949 Iffdt khdch ndi dia (Bang).
BAMG: TONG SO KHACH DU LjCH DEM TIEN GIANG GlAl DOAM 2005-2013
Don v; Li(0 khdch Nam
2005 2006 2007 2008 2009 2010
2on
2012 2013
T^ng sd'khach du lich 518.124 610.390 704.185 795.779 866.401 953.042 1.058.650 1.169.285 1.307.635
Khfich n$i dia 199.602 221.444 250.119 331.336 455.645 451.832 535.650 626.593 739.949
Khach qufiTc tg*
318.522 388.946 454.066 464.443 410.756 501.210 525 000 542.692 567.686 Ngui s thao va Du lich tinh Ij^n Giang Trong 9 thang dau nam 2014, Tien Giang dd ddn trdn 1 tridu Iffdt du khach, dat gan 76% va tang hdn 9,08% so cung ky nam trffdc, trong dd cd gan 470.000
"ThS., Tru'dng Dai hpc Tien Giang I Email. [email protected]
KINH TE NGANH - LANH THO
Iffdt khach qud'c td'. Doanh thu tff du lich trong 9 thdng dau ndm 2014 dat trdn 2.791 ty ddng vd tang gan 9%
so vdi cung ky ndm trffdc Tinh phd'n dd'u trong nam 2014 ddn 1,386 tridu Iffdt du khach, tang hdn 300.000 Iffdt du khach so vdi nam 2013, trong dd ed 633.000 Iffdt khach qud'e td'.
Tuy nhidn, bdn eanh nhffng kd't qua dat dffdc, du lich Tidn Giang vdn dang bdc Ip mot so ban chd'ma nganh can quan tam, khae phue, dd la: Chffa chu trong cdng tae quang cao tuydn truyen tai ehd; Chffa tao dffde loai hinh san pham mang tinh khde bidt; Gia ca cac san pham du lich edn cao. Chffa chu ddng tim nguon khdch ridng; Cd sd vat cha't ha tang du lich con kem; Nguon nhan Iffe phuc vu du lich chffa that chuydn nghidp...
MQT s6 DE XUAT
De hffdng tdi kha ndng ddng gdp cua nganh kinh td' du lich trong tdng GDP eua Tinh de'n nam 2015 la 4,54% vd dd'n nam 2020 la 4,62%, theo chung toi, can thffc hien cd hidu qua mot so' giai phap sau:
Mot la, nganh du lieh Tidn Giang can dau tff xdy dffng ede khu vui chdi giai tri quy md Idn dd thu hfft khach du lich lifu tni qua ddm. Phdi hdp vdi UBND TP. My Tho de phat tridn "Khu phd' ddm" tai phffdng 6 va Cling ed' Khu am thffc ddm tai Ben tau du lich My Tho nham tao dieu kien eho nhdn ddn trong Tinh vd du khdch trong va ngoai nffdc mua sam, an uong vao ban ddm, ddng thdi kich thich du khdch Iffu trii qua ddm tai My Tho. Phd'i hdp vdi UBND TP. My Tho va cdc nganh cd lidn quan khao sat chpn dia diem, xdy dffng khu phd'di bo, tao khoang khdng gian yen tinh thodng mat cho du khach di bO, thff gian.
Hai Id, nganh du lich Tien Giang can quang bd cdc san pham du lich cua minh bang ede an pham du lich, gffi trffe tid'p eho du khdch trong va ngodi nffde cdc td rdi, tdp bffff anh, tdp gap... khi ho dd'n tham quan, du lich tai Tien Giang. Dong thdi, e^n ehu trong quang cdo tuydn truyen tai chd. Thong qua bdo, ddi trong va ngoai nffdc, quang bd hinh anh du lieh, truyen thd'ng van hda, dan gian ciia ngffdi dan dia phffdng nham tuydn truyen, quang ba cho du khdch bid't.
Ba Id, c^n da dang hda cac loai hinh du lich, nhff sau: (i) Du lich sinh thdi: Can day manh khai thde cdc tuyd'n sdng, cac vffdn cay dpc sdng Tien, riifng phong hd Go Cdng, eum bidn Tan Thanh - Hang Dffdng. Dffa du khdch tham quan tim hidu ne'p sdng sinh boat cua ngffdi dan dia phffdng; (ii) Du lich lich s^- van hda: Td ehffc tham quan cac di tich lich su", di tieh each mang, di
tich vdn hda, tham quan cac lang nghS, thffdng thffc ddn ca tai tff, cac mdn iin dan da, truyen thdng; (iii) Du lieh vui chdi, giai tri: C^n ke't hdp loai hinh du lich nay vdi du lich canh quan tff nhi%, Ddc bidt, khai thdc loai hinh thd thao trdn mat nffdc, the thao truydn thdng vii eac loai hinh trd chdi ddn gian.
Bdn Id, Sd Van hda. The Uiao va Du hch tinh Tien Giang c^n phdi hdp ch|i che vdi cac cd quan chffc nang trong Tinii kidm soat mffc gid cho cdc chffdng ttlnli tour theo tffng loai ddi tffdng khach hdog.
Cu thd: (i) Xay dffng chie'n Iffdc gia chostf khae bidt: Dinh gid cao cho nhftig chffdMg trinh tour cd sif khae bidt, ddc ddo, (M\
Iffdng dich vu eao; (ii) Xay diftig chiea Iffdc gia thdm nhdp thj trffdng: Dmh gii canh tranh de thu hut thdm khdch hdng mdi nham md rdng thi trffdng; (iii) Xay dffng ehid'n Iffdc gia theo mua: Dd'i v6i cac miia it du khdch (dao dpng tff thdng 5 de'n thang 9 hang ndm), doanh nghi$p cIn dffa ra gid thd'p de khuye'n khich khdch du Ijch de'n Tien Giang.
Ndm la, ngdnh du lich Tidn Giang can xay dffng mot he thd'ng phan phd'i tofc tid'p tai TP. Ho Chi Minh vd cdc dnh Ian cdn nham chii ddng tim kid'm mot nguon khach on dinh cho nganh du licli Tinh nhd. Ben canh dd, can duy tri va Cling ed' ehinh sdeh ffu dai eho cdc d^i tdc than thuoc, g^n bd Idu ddi vdi nganh du lich Tien Giang, nhff: SaiGon Tourist.
CanTho Tourist, Vietravel, Apex...
Sdu Id, cin ehu ddng xay difng chffdng tnnh dao tao ngudn nhdn Iffc vdi nhffng kd' hoach cu the: Dilu tra, phan loai trinh dd nghiep vu nhan sff, qua 6.6 khuye'n khich ddo tao trinh do dai hoc va trdn dai hpc lam Iffe Iffdng cdn bd quan ly nong co't. Ngodi ra, ein thffdng xuyen ke't hdp vdi cac trffdng dao tao nghidp vu du lich tai TP. Ho Chi Minh td chiJc bdi dffdng nghidp vu du lich (vd khach san, nhd hang, hffdng din vidn...) cho cdc nhan vidn phuc vu hodc bdi dffdng ndng cao nghiep vu quan Iy eho cdc c^n bp quan I^.IH
TAI LIEU THAM KHAO
I. Sd Van hda. The thao va Du lich tinh Tidn Giang (2005). Di dn Phdt trien du lich Tien Giang giai doan 2010-2020, ffang 2, 3, 17," 19, 22, 27
3. Sd Van boa. The thao va Du lich Tidn Giang (2005, 2006, 2007, 2008, 2009, 2010, 2011.
2012, 2013). Bdo cdo ki't qud hoat dong ngdnh du Uch cdc ndm 2005, 2006, 2007, 2008 2009 2O10 2011, 2012, 2013
