•(IMH TE NQANH - DjA PHaONG
Giai phap phat trien y?
du lich Ninh Thuan
NGCIYEN LE THIEN OBND tfnh Ninh Thuan
Dtfgtc thien nhi^n ifti dai vofi 105 km hcf bien, ciing nhi^u vung, vinh, c6n cat dep, CO ndn van hoa Cham va Raglai ddc dao... Ninh ThuSn dang sd hifu nhifng Itfi the de phat trie'n du Iich thanh nganh kinh ti mui nhon. Song, de bien tiem nang thanh hi§n thi^c, Tinh c i n thi^c hi$n nhilu giai phap mang tinh ddt pha va sang tao htfn niPa.
THANH C 6 N G BL/CfC DAU
Ninh Thuan la mpt tinh thupc viing Duyen hai Nam Trung Bfi vdi nbieu viing bien sau, vung, vinh, cdn cdt tuyet dep, tieu bie'u nhff: bifi'n Ninb Chff, bien Ca Na, vinh VTnh Hy... cting vdi nhieu khu rffng nguyen sinh xanh tfi't, difi'n binb la Vffdn qud'c gia Nui Chua. Ninb Thuan cung la vung dd't cd ndn van bod eua dan tdc Chdm, cdn Iffu giff nhffng di san van boa Champa vdi nhffng di tich thap Cham ndi tie'ng, nhff: thap Pdklong Garai, thdp Hda Lai, thap Pfirfimfi...
Giao thfing de'n Ninb Thuan dang ra't thuan ldi, nhff:
ed Qud'c Id IA, Qud'c Id 27, tuyfi'n dffdng sdt Bac - Nam di qua, TP. Phan Rang - Thdp Cham edeh sdn bay Cam Ranh khoang 105km ve phia Nam theo Qud'c Id IA, ve phia Tay theo Qud'c 16 27 khoang I40ian la sdn bay Lifin Khffdng (Lam Dong).
De du khdch qufi'c tfi' lffu tru dai ngay, Sd Van hda, The thao va Du lich Ninh Thuan da phd'i hdp vdi cdc ididch san td chffc mfit sfi' boat dpng mdi, bd sung nhidu dich vu ddp ffng nhu eau va tao sff thdn thifin vdi du ichach. Nhd vay, Ninh Thuan da trd thanh diem dfi'n ha'p dan nhieu du idiach trong vd ngodi nffdc.
Theo UBND tinh Ninh Thuan, tinh tff dau nam de'n 5/11/2013, tdng sd Iffdt khaeh de'n vdi Ninh Thuan ffde dat 1.088.000 Iffdt; trong dd khach qufi'c tfi'ffde dat 74.000 Iffdt, khdch npi dia ffde dat 1.014.000 Iffdt, tang 19,2% so eiing ky; thu nhap tff boat ddng du lich ffde dat 498 ty ddng.
NHLfNG VAN DE DAT RA
Ben canh nhffng kfi't qua ddng ghi nhan nhff trfin, hien nay, du lieh Ninh Thuan eung dang dffng trffdc mpi sd khd khan, ban chfi' nhff sau:
Mfjf la, cd sd vat cha't ha tang ciia Tinb chffa ddp ffng kip cho phue vu du lieh, eae dff dn dau tu" ve du
lieh vdn cdn chdm so vdi tifin dp dfi ra.
Vi thfi', du lieh Ninh Thudn chffa ddp li^g dffdc nhu eau cua du khdch, nfin da ban che'phan nad tfi'c dfi thu biit du khdch dfi'n tham quan ngbi difdng. Dac bifit, cfing tac vfi sinb moi trffdng chffa thffc sff ddm bao, nha't la d khu du hch Ninb Chff- Binh Sdn bifin dang bi fi nhifim ngudn nffdc, flnh trang budn ban hang rong, rdc thai ehffa di/de xff ly trifit de.
Hai Id, Ninh Thudn cdn thifi'u hoac chffa lam dam ndt eae san ph^m du lich ddc tnrtig, chffa ed eae dich vu hSp dan du khach. Ve du lich nghi dffdng mdi khai thdc d ITnb vffc ngbi thuan tiiy Id chinh, dich vu nghi dffdng sffc cd chat Iffdng, ke't hdp dicb vu chffa benh, eham sdc sffc khde chffa tao dffdc sff ha'p ddn. Du lich sinh thdi mdi dffng lai d vific td chffc cac loai binb da ngoai, cam trai... chffa khai thdc cd hieu qua, thie'u Iffc Iffdng hffdng dan vien chuyfin nghifip..., nen chi boat dpng khi cd ddn ddt hdng cua du khdch.
Ba la, cd sd lffu tni phdn bd khong ddu, quy md nho, chat Iffdng dich vu chira cao. Trong dd, phuc vu dn ud'ng cdn it dich vu trpn gdi, thie'u khdng gian; gid cd cdn mang tinh miia vu, gay dnh hffdng tdi hifiu qua kinh doanh cua ngdnh; dich vu vdn chuyfi'n khdch du lich thdm quan trfin dia ban hau bfi't la quy mfi nhd, so Iffdng dau xe it, cdng sud't nhd, thie'u loai fi td hifin dai, chat Iffdng eao dd phuc vu khach du lich cao ca'p.
Bdn Id, cfing tdc thong tin xiic tidn du lich Ninh Thu|n cdn chffa dffdc thffdng xuyfin, dien xiic tifi'n chffa rpng din dfi'n
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Kmhif-'\jD(rbiohieu qua chu'a cao. Kinh nghifim trong cdng tdc thdng tin xiic tie'n du lieh cua dfii ngu edng chffc, vifin chffc va ngu'di lao dpng trong nganh du lieh chu'a dffdc nhifiu. dan dfi'n edn nhieu bat cap. chffa ddp ffng nbu cau phdt trien du lich. Hdn nffa, cac doanb nghiep du lich, dich vu chffa chu trpng dfi'n cdng tdc quang bd xuc lifin. Thffc te', phan Idn ede doanh nghiep kinh doanh du lieh trfin dia ban chffa y thffc dffdc vai trd, tdc dung cua cdng tde ndy nfin ho khong dau tif hodc dau tff ra't it ve nban Iffc eung nhff kinh phi lam giam tinh nang tac dung Idn cua cac hoat dpng xuc tifi'n, quang bd ddi vdi du hch.
Ndm Id, ngudn nban Iffc phuc vu cho ngdnh du lieh cua Tinb bifin nay cdn thie'u va yfi'u. Cae cfing tdc marketing, nghien cffu va phdt trien (R&D) ve cdc chffdng trinh khuye'n mai, quang ba thi irifdng tuy da di/de cdc cd'p, cac nganh quan tdm nhffng, viec tham gia eua cae ddn vi van chffa tich cffc, md nhat, chu'a CO ngudn nhan Iffc thffc hifin, chu'a phdt huy va khai thac diing ldi the'kinh doanh vdn cd eua doanh nghiep.
MOT SO DE XUAT, KIEN NGH!
Dcdu ljch NinhThuan trd Ihanh didm de'n hap dan trong mdt du khdch trong nifdc va qud'c tfi', theo chung tfii, tru'dc mdl, can thffc hien cd bieu qua mdl so' giai phap sau:
TIninlidl, Chinh phu. Bd Ke'hoach \;i Dau tff,"Bfi Tai ehinh. Bp Xay du;ng. Bo Giao thdng van tai can cd ed chfi', chinh sach ffu dai rifing cbo vung Duyen hdi mien Trung ndi chung va tinh Ninh Thuan neii rifing de ed the thu hiit dau tff ed hieu qua vao edc ITnb vffc. trong dd cd du lieh.
Cu the la: Ho trd kinh phi trong quy hoach va chinh trang dd thi, q^uy hoach cO sd vat chal ha tang; Ho trd ve chuyfin mfin, quy hoach va chinb trang dd thi. quy hoach cd Mf vai cha't ha lang vdi trong diem la khu vifc Ihanh phd Phan i^ang - Thdp Cham,
TAI LIEU THAM KHAO
1. UBND tinh Ninh Thuan (20 L3). Bdo cdo dnh hinh phdt trii'n du lich Ninh Thugn ndm 2012 vd
^ iluing ddu ndm 2013. n^sd\ 11/6/2013
2. UBNi:) linh Ninh Thuan (2013). Bdo cdo linh liinh phdt Inen du ljch Ninh Thudn den ngdy
>/II/2()n
.1 Nguyen Trung (2013). Ninh Thudn kliai thdc tiiin ndng. lgi the phdl irien du Ifch, truy cap tff hiip://nhandan.com^n/xahoi/tin-tuc/item/20601402-.html
lap quy hoach thanh phd Phan Rang - Thdp Cham la trung tam nghi mdt, ngbi dffdng. bpi nghi, bpi thao ciia Viet Nam vd trong khu vffc...
ThU lun, ve phia tinh Ninh Thudn, can nang eao cha't Iffdng be thdng cd sd vdt chat ha tang, vi du nhff: nang cd'p ha tang giao thfing pbuc vu du lich dffdng tinh Id;
giao (hong ndi thdnh, nfii thi; ha tang giao tbdng den cdc kbu. diem du lich. Phan ludng, tuyfi'n giao thfing trong nfii thdnh thanh phd'Phan Rang - Thap Chdm mdt cdch hdp ly. Md rfing edc tuyfi'n du lich tff cffa ngo vao Ninh Thudn. Ben canh dd, de thu biit cdc ngudn Iffc xa bpi eho dau tff cd sd vat chat ba tang trong Tinb, can lao cd che' linh dpng, uyen chuyfi'n nhifng hdp phdp trong thu hiil dau tff thffc hifin cdc dff dn va da'y manh cdng tdc xuc tiende thuhut vd'n dau tffvao Nmh Thuan theo phffdng thffc "mdt cbu quan ly, nbieu nha dau tif".
Thiiba, xay dffng, kbdi phue va phdt trifi'n cdc lang nghe truyen thfi'ng. Hifin nay, du lich Vifit Nam ndi chung va Ninh Thuan ndi rieng dang rdi vao tinh trang thifi'u cdc sdn pham du lich dpc ddo, khdc bifit. Vi vay, du lich lang nghe se tao ra nhffng san pha'm td't, ha'p dan du khach. Tinh can tich cffc td chffc cdc cupc thi sdng tao san pham dicb vu du lich, y tu'dng kinh doanh du lich. To chffc cdc le hdi vdi quy mfi qufi'c gia, qud'e te' va mdt so'sffkifin van hda, du lieh khde nhdm tbu biit sff quan tdm cbu y cua du khdch, cdc nhd dau tif trong va ngoai nu'dc dfi'n Ninh Thudn Ddng thdi, chu trong khai thac cd hieu qua cdc san phd'm cd ffu thfi', ndi bat vd ddc (ru'ng vfi van hod, lich sff, thifin nhifin.
Thd tu. can tdng cffdng xuc tifi'n, quang bd du ljch theo hu'dng ngay cdng chuyfin nghifip hdn. Ve dinh hu'dng thi irffdng khdch. dieu quan trpng la nghien cffu, xiic tifin (hi trffdng, xdc dinh dd'i tffdng khdch chii Iffc ciia Ninh Thuan de ed hffdng dau tff, khai thde thich hdp, Thd'ng kfi, phan loai khdch du lich theo tffng loai hinh (khacb mua sam, khach nghi dffdng, khaeh tham quan, khdch di du'hpi ngbi, bdi tbao...) dd dap ffng san pha'm dich vu nham phue vu ichdeh du lich tfi't hdn. Can day manh cfing tde tuyfin truyen de edc doanh nghifip cd y (hffc ve t^m quan trong ciia edng tde qudng bd hinh dnh, san pham.
Thd ndm, vific bdi dffdng va dao tao nghiep vu quan ly du lich cin dffdc dffdc ehii trpng; tffng bifde chuan hda va ndng eao cha't Iffdng; dd'y manh xd hfii bda cfing tac dao tao vd phdt trien ngudn nhdn Iffc du lich ed chat kfdng nhdm bdo dam tinh chuyfin nghifip trong td chffc hoat ddng vd phuc vu khdch du lich; xdy dffng moi irffdng du lich van minh, than thien va an toan.Q
