1. Kegiatan Marketing Communication dalam Peningkatan Awareness
Dalam meningkatkan awareness BNI Syariah pada tahun 2015 Financing Marketing Communication
banyak melakukan kegiatan event seperti Roadshow
Seminar 7 Keajaiban Rezeki yaitu kegiatan seminar motivasi yang dibawakan oleh Ippho Santosa bertema 7 Keajaiban Rezeki di mana peserta seminar diberikan edukasi tentang bagaimana memperoleh rezeki melalui sedekah sehingga dari sedekah tersebut dapat menebarkan nilai-nilai hasanah yang sejalan dengan
corporatecampaign BNI Syariah. Kegiatan tersebut telah dilaksanakan di 9 kota yaitu Bandar Lampung, Malang, Kediri, Sidoarjo, Surabaya, Salatiga, Klaten, Solo, dan Yogjakarta.
2. Kegiatan Marketing Communication dalam Memperkuat Positioning
Untuk memperkuat positioning BNI Syariah yang
The event was not only aimed to increase brand awareness and the education of sharia banking, but also to promote the opening of saving account directly to the public.
In addition, BNI Syariah consistently encouraged the public toward goodness and go to Baitullah with a discount of Rp1,000,000 for Umrah Pilgrims in cooperation with BNI Syariah’s travel partners for the departure of December 2015 – March 2016.
Additionally, BNI Syariah also facilitated the holders of Kartu Haji & Umrah that will carry out their pilgrimage in 2015. Although in the holy land, the Pilgrims could enjoy bakso/soto by showing Kartu Haji & Umrah Indonesia at the Resto Food Court Grand Zam zam Tower or Rest Area of Jeddah – Madinah Highway. Coming home from hajj/umrah, Kartu Haji & Umrah could still be used as Hasanah Debit along with its MasterCard promo.
As one of the measures to support the achievement of business funding with a flagship product such as Kartu Haji & Umrah Indonesia, BNI Syariah will further develop the cooperation with umrah travel, and establish relationship with the target market, such as holding a community gathering for the customers of Tabungan iB Baitullah or the holders of Kartu Haji & Umrah Indonesia.
1. Marketing Communication Activities to Increase Awareness
In increasing the awareness of BNI Syariah in 2015, the Financing Marketing Communication was carried out through the event of Roadshow Seminar 7 Keajaiban Rezeki which is a motivational seminar presented by Ippho Santosa with the theme of 7 Keajaiban Rezeki in which the seminar participants were given education on how to generate fortune through charitable alms so as to spread values of hasanah in line with the corporate campaign of BNI Syariah. These activities have been carried out in nine cities, namely Bandar Lampung, Malang, Kediri, Sidoarjo, Surabaya, Salatiga, Klaten, Solo, and Yogyakarta.
2. Marketing Communication Activities to Strengthen the Positioning
Kegiatan ini merupakan kegiatan seminar edukasi kepada pengusaha dan calon pengusaha UMKM untuk mengembangkan bisnis yang dimilikinya secara online, sehingga ke depan diharapkan dapat memberikan kontribusi yang optimal bagi pengembangan ekonomi masyarakat sekitar yang pada akhirnya dapat
menggerakkan sektor riil perekonomian Indonesia. Dari adanya kegiatan tersebut, dicapai pembukaan rekening sebanyak 1.538 NoA dengan nominal sebesar Rp228 Juta dan prospek pembiayaan sebanyak 153 NoA dengan nominal mencapai Rp11,2 miliar 3. Kegiatan Marketing Communication dalam
Menciptakan Customer Experience
Dalam menciptakan customer experience, BNI Syariah bekerja sama dengan Yukbisnis.com membangun aplikasi kalkulator keuangan hasanah. Aplikasi kalkulator keuangan hasanah merupakan aplikasi yang diakses melalui situs GayaHidup.Yukbisnis.com di mana dalam aplikasi tersebut nasabah dapat secara langsung memperoleh pengetahuan bagaimana tips mengelola keuangan secara benar. Selain itu, dalam rangka meningkatkan customerexperience, BNI Syariah juga telah mengembangkan aplikasi kartu pembiayaan Hasanah Card secara online, sehingga nasabah dapat mengajukan permohonan pembiayaan kartu pembiayaan Hasanah Card secara online tanpa perlu mendatangi cabang. Dengan begitu diharapkan nasabah dapat merasakan pengalaman hasanah kemudahan akses layanan BNI Syariah. 4. Kegiatan Marketing Communication dalam
Mempertajam Brand Image Produk, Jasa dan Layanan Dalam rangka mempertajam Brand Image Produk, Jasa dan Layanan, BNI Syariah banyak mengadakan beberapa kegiatan pameran di antaranya melalui sinergi event dengan BNI selaku induk perusahaan melalui layanan BNI Financial Center yang telah diwujudkan dalam beberapa kegiatan pameran di antaranya Inacraft dan GATF 2015. Pameran tersebut merupakan ajang terbesar untuk mempertajam akuisisi produk, jasa dan layanan BNI Syariah sebab melalui kegiatan tersebut dapat dipasarkan seluruh produk BNI Syariah baik dana, pembiayaan maupun layanan. Selain itu BNI Syariah juga mendukung segenap cabang untuk melakukan kegiatan-kegiatan pameran dalam rangka akuisisi dan mempertajam brandimage produk. Sehingga diharapkan dengan adanya aktivasi event
tersebut BNI Syariah dapat hadir di manapun dan kapanpun.
entrepreneurs and aspiring entrepreneurs of SME to develop their online business. In the future, it is expected to provide an optimal contribution to the economic development of local communities that could eventually boost the real sector of the Indonesian economy. Upon this activity, there were 1,538 NoA with the nominal value of Rp228 million and prospective financing amounted to 153 NoA with a nominal of Rp11.2 billion.
3. Marketing Communication Activities to Create Customer Experience
To create customer experience, BNI Syariah cooperated with Yukbisnis.com to develop the application of hasanah financial calculator. Hasanah financial calculator is an application that could be accessed from the website of GayaHidup.Yukbisnis.com in which the customers could directly obtain knowledge/tips on how to appropriately manage the financial. In addition, to increase the customer experience, BNI Syariah has also developed the online application form of Hasanah Card, thus the customers could apply for Hasanah Card without coming to the branch office. It is expected that the customers could experience the convenience of accessing BNI Syariah’s services.
4. Marketing Communication Activities to Sharpen the Brand Image, Products, and Services
In order to strengthen the Brand Image of Products and Services, BNI Syariah held several exhibitions, among others, including synergy event with BNI as the holding company through the service of BNI Financial Center that has been realized in several exhibitions such as Inacraft and GATF 2015. The exhibition is the biggest event to sharpen the acquisition of products and services of BNI Syariah because the activities could promote all products of BNI Syariah namely funding, financing, and services. In addition, BNI Syariah also supports all branches to carry out activities and exhibitions in order to sharpen the products brand image. Through activation event, it is expected that BNI Syariah could be present anywhere and anytime.
PROGRAM TAHUN 2015
2015 Program
Program Marketing Communication dalam pemasaran segmen ritel untuk produk pembiayaan di tahun 2015, difokuskan pada pembentukan komunitas UMKM yang diharapkan dapat mengembangkan pengusaha-pengusaha baru, sehingga pada akhirnya dapat memutar roda perekonomian rakyat.