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CULTIVATE AN AIR OF UNPREDICTABILITY

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_]UDGMENT

Humansarecreatures

ofhabit

withaninsatiabteneedto

see

familiarity

in other

people’s

actions.

Y<mrpredictabz‘l—

it)‘ gives

thema sense

qf

contml. Tum iketables: Be de-

liberately unparedictable.

Behaviorfilm:seems tohaveno

consistency

or

purpose

will

keqb

them

ofiibalkznce,

and

they

will wear themselves out

flying

tn

explaiez

your

moves‘ Yhkentoanextnefine, this

straiegy

canintimidate and mmrize.

I23

OBSERVANCE OFTHE LAW

In

May

of

1972,

chess

champion

Boris

Spassky anxiously

awaitedhisrival

Bobby

Fischer in

Reylqavik,

Iceland. Thetwomenhad been scheduledto meetforthe World

Championship

of

Chess,

butFischer hadnotarrivedon timeand the matchwas onhold. Fischer had

problems

with thesizeof the

prize

money,

problems

with the way the money was to be

distributed, problems

withthe

logistics

of

holding

thematchinIceland.He

might

back

out atanymoment.

Spassky

triedtobe

patient.

His Russian bossesfelt that Fischerwashu—

miliating

him andtold himtowalk away, but

Spassky

wantedthis match.

He knew he could

destroy Fischer,

and

nothing

was

going

to

spoil

the

greatest

victory

ofhiscareer. “So itseems thatall ourwork maycometo

nothing,” Spassky

told a comrade. “But what can we do? It is

Bobby’s

move. Ifhecomes, we

play.

If he doesnot come; wedonot

play.

Aman

whois

willing

tocommitsuicide hasthe initiative.”

Fischer

finally

arrived in

Reykjavik,

butthe

problems,

andthethreat

of

cancellation,

continued. Hedisliked the hall where the matchwastobe

fought,

he criticized the

lighting,

he

complained

about the noise of the

cameras, he even hated the chairs in which he and

Spassky

were to sit

Nowthe Soviet Union took theinitiativeand threatenedtowithdraw their

man.

The bluff

apparently

worked: Afterall the weeks of

waiting,

the end- less and

infuriating negotiations,

Fischer

agreed

to

play. Everyone

was re-

lieved,

no one more than

Spassky.

But on the

day

of the ofiicial

introductions,

Fischer arrived very

late,

andonthe

day

when the “Match of the

Century”

was to

begin,

he was late

again.

Thisfime, however, the consequences would be dire: Ifhe showed up toolatehewould forfeit the first game. Whatwas

going

on? Was he

playing

somesortofmind

game?

Orwas

Bobby

Fischer

perhaps

afraidof Boris

Spassky?

Itseemedtotheas-

sembled

grand

masters, andto

Spassky,

that thisyoungkid from

Brooklyn

had aterrible case of the

jitters.

At 5:09 Fischer showed up,

exactly

one

minutebefore thematchwastobe canceled.

The firstgameofachesstournament is

critical,

since it setsthetonefor the monthstocome.Itisoftenaslow and

quiet struggle,

with thetwo

play-

ers

preparing

themselves for thewarand

trying

toread each other’sstrate-

gies.

This game was different. Fischer made a terrible move

early

on,

perhaps

theworstofhiscareer, and when

Spassky

had himonthe ropes, heseemedto

give

up. Yet

Spassky

knewthat Fischer nevergave up. Even when

facing checkmate,

he

fought

tothebitter

end, wearing

the

opponent

down. Thistime,

though,

he seemed

resigned.

Then

suddenly

he brokeout

aboldmovethat

put

theroominabuzz. Themoveshocked

Spassky,

but

he recoveredand

managed

towinthe game. Butno one could

figure

out

whatFischerwasupto.Had helost

deliberately?

Orwashe rattled? Unset- tled?

Even,

as some

thought,

insane?

After his defeat in the first game, Fischer

complained

all the more

loudly

about theroom, thecameras,and

everything

else. He alsofailedto

show up on time for the second game. This time the

organizers

had had

enough:

Hewas

given

aforfeit. Now he was downtwogames to none, at

position

from whichno one had ever comeback to win achess

champi- onship.

Fischer was

clearly unhinged.

Yetin thethird game, as all those who witnessedit

remember,

he hadaferocious lookinhis eye, alook that

clearly

bothered

Spassky.

And

despite

the hole he had

dug

for

himself,

he seemed

supremely

confident. He did make what

appeared

tobe another

blunder,

ashe hadinthe first

game—but

his

cocky

airmade

Spassky

smell

a

trap.

Yet

despite

the Russian’s

suspicions,

he couldnot

figure

outthe

trap,

and before he knewitFischer had checkmated him. Infact Fischer’sun—

orthodoxtacticshad

completely

unnervedhis

opponent.

Atthe end of the game, Fischer

leaped

upand rushedout,

yelling

tohisconfederates ashe smashedalistintohis

palm,

“I’m

crushing

himwithbrute force!”

In the next games Fischer

pulled

moves thatno one hadseen from

him

before,

moves thatwere nothis

style.

Now

Spassky

started tomake

blunders.After

losing

the sixthgame,he startedtocry.One

grand

master

said,

“After

this, Spassky’s got

to ask himselfifit’s safetogoback toRus- sia." After the

eighth

game

Spassky

decided he knewwhatwas

happening:

Bobby

Fischerwas

hypnotizing

him. He decidednot tolookFischerinthe eye; he lost anyway.

Afterthe fourteenth game he calledastaff conference and

announced,

“An

attempt

is

being

madetocontrol my mind.” He wondered whether the orange

juice they

drank at the chess table could have been

drugged.

Maybe

chemicalswere

being

blownintotheair.

Finally Spassky

went

pub—

lic, accusing

the Fischerteamof

putting something

inthe chairs thatwasa1»

tering Spassky’s

mind. The KGB went on alert: Boris

Spassky

was

embarrassing

the SovietUnion!

The chairs were taken

apart

and

X—rayed.

A chemist found

nothing

unusual in them. The

only things

anyone found

anywhere,

in

fact,

were

twodead fliesina

lighting

fixture.

Spassky began

to

complain

of hallucina- tions.He triedto

keep playdng,

but his mindwas

unraveling.

He couldnot

goon. On

September 2,

he

resigned. Although

still

relatively

young, he

neverrecovered from this defeat.

Interpretation

In

previous

gamesbetweenFischer and

Spassky,

Fischer hadnotfared well.

Spassky

had an uncanny

ability

toread his

opponent’s strategy

and

useit

against

him.

Adaptable

and

patient,

he would build attacks that would defeatnot in seven movesbutin

seventy.

He defeatedFischer every time

they played

because hesawmuch further

ahead,

and because hewasabril- liant

psychologist

whoneverlost control. Onemaster

said,

“Hedoesn’t

just

look forthe bestmove.He looks for themovethat will disturb themanhe is

playing.”

Fischer, however, finally

understood

that

this was one of the

keys

to

Spassky’s

success: He

played

onyour

predictability,

defeated youatyour

owngame.

Everything

Fischerdidforthe

championship

matchwasanat-

LAW17 125

I26

tempt

to

put

the initiative on his side and to

keep Spassl-Ly

offibalance.

Clearly

the endless

waiting

hadaneffecton

Spassky’s psyche.

Most power- ful of

all, though,

wereFischer’s deliberate blunders and his appearance of

having

no clear

strategy.

In

fact,

he was

doing everything

he could to

scramblehisoldpatterns,evenif itmeant

losing

thefirstmatch and forfeit-

ing

the second.

Spassky

wasknown for his

sangfroid

and

levelheadedness,

butforthe firsttime inhis lifehecouldnot

figure

outhis

opponent.

He

slowly

melted

down,

untilattheend hewastheonewho seemedinsane.

Chess containsthe concentratedessenceoflife: First, becauseto win you havetobe

supremely patient

and

farseeing;

and

second,

because the game isbuilton

patterns,

whole sequences ofmovesthat have been

played

before and willbe

played again,

with

slight alterations,

inanyonematch Your

opponent analyzes

the

patterns

youare

playing

andusesthemtotry

toforesee yourmoves.

Allowing

him

nothing predictable

tobase hisstrat-

egy on

gives

you a

big advantage.

Inchessasin

life,

when

people

cannot

figure

outwhat you are

doing, they

are

kept

inastate of

terror—waiting,

uncertain,confused,

Life

at courtisaserious,

melancholy

game

of

chess, which

requires

ustodraw upour

pieces

andbatteries,

form

a

plan,

pursue it, parrythat

of

our

adversary.

Sometimes, however, it is bettertotake risks and

play

themost

capricious, unpredictable

mave.

lean(1rI.aBruyéw, I/545-1696

KEYS TO POWER

Nothing

ismore

terrifying

thanthe sudden and

unpredictable.

Thatis

why

weare so

frightened by earthquakes

and tornadoes: We donotknowwhen

they

willstrike. Alterone has

occurred,

wewaitinterrorforthe nextone.

Toalesser

degree,

thisisthe effect that

unpredictable

human behavior has

on us.

Animals behaveinsetpatterns,whichis

why

we are abletohunt and

kill them.

Only

man has the

capacity

to

consciously

alterhis

behavior,

to

improvise

andovercomethe

weight

ofroutineand habit.Yetmostmendo

notrealize this power.

They prefer

the comforts ofroutine,of

giving

in to

the animal nature that has them

repeating

the same

compulsive

actions

time andtime

again. They

do this because it

requires

no

effort,

and be-

cause

they mistakenly

believe thatif

they

donotunsettle

others, they

will

beleft alone. Understand:Aperson of powerinstillsakind of fear

by

delib-

erately unsettling

those around him to

keep

the initiative onhis side. You sometimesneed to strike without

waming,

to make others tremble when

they

leastexpectit.It isadevice that the

powerful

have usedfor centuries.

Filippo Maria,

the last of the Visconti dukes ofMilan in fifteenth»

century Italy, consciously

did the

opposite

of whateveryone

expected

of

him. Forinstance,he

might suddenly

showeracourtierwithattention, and

then,

once the man had come to

expect

a

promotion

to

higher office,

would

suddenly

start

treating

him with the utmostdisdain.

Confused,

the

man

might

leave the court,whenthe duke would

suddenly

recall him and start

treating

himwell

again. Doubly confused,

the courtier would wonder whetherhis

assumption

that he would be

promoted

had become

obvious,

and

offensive,

tothe

duke,

andwouldstarttobehaveasif heno

longer

ex-

pected

such honor. The duke would rebuke him forhislackofambition and would sendhimaway.

The secret of

dealing

with

Filippo

was

simple:

Do not presume to know whathewants.Donot

try

toguesswhat will

please

him.Never

inject

your

will; just

surrenderto hiswill.Thenwait toseewhat

happens.

Amidst

theconfusion and

uncertainty

he

created,

the duke ruled supreme, unchal-

lenged

andatpeace.

Unpredictability

ismostoften the tactic ofthemaster, but theunder-

dog

toocan useitto

great

effect. Ifyoufind

yourself

outnumbered or cor-

nered,

throwin aseriesof

unpredictable

moves.Your enemies will beso

confused that

they

will

pull

backormakeatactical blunder.

In the

spring

of

1862, during

the American Civil

War,

General Stonewall

Jackson

andaforceof

4,600

Confederatesoldiersweretorment»

ing

the

larger

Union forces inthe Shenandoah

Valley. Meanwhile,

notfar

away, General

George

Brinton

McClellan, heading

a force of

90,000

Union

soldiers,

was

marching

south from

Washington, D.C.,

to

lay siege

to

Richmond, Virginia,

the Confederate

capital,

As the weeks of the cam-

paign

went

by, Jackson repeatedly

led his soldiersoutof the Shenandoah

Valley,

thenbacktoit.

His movements made no sense. Was he

preparing

to

help

defend

Richmond? Washe

marching

on

Washington,

now thatMcClellan’s ab-

sence had leftit

unprotected?

Was be

heading

north to wreak havoc up there?

Why

washis smallforce

moving

incircles?

Jacksorfs inexplicable

moves made the Union

generals delay

the

marchonRichmondas

they

waitedto

figure

outwhat hewasupto.Mean-

while,

the South wasable topour reinforcements into thetown. A battle that couldhavecrushedthe

Confederacy

turned intoastalemate.

Jackson

used this tactic time and

again

when

facing numerically superior

forces.

“Always mystify, mislead,

and

surprise

the enemy, if

possible,”

he

said,

“. . . suchtacticswillwin everytimeandasmall armymay thus

destroy

a

large

ones”

Thislaw

applies

not

only

towarbutto

everyday

situations.

People

are

always trying

toread the motivesbehindyouractionsandtouseyour pre«

dictability against

you.Throwinat

completely inexplicable

moveandyou

put

themonthedefensive. Because

they

donotunderstandyou,

they

are

unnerved,

and insuchastateyoucan

easily

intimidate them.

PabloPicasso once

remarked,

“Thebestcalculation isthe absence of calculation. Once you haveattained acertainlevel of

recognition,

others

generally figure

that when you do

something,

it’sforan

intelligent

reason.

Soit’s

really

foolishto

plot

outyourmovementstoo

carefully

inadvance.

You’rebetteroff

acting capriciously.”

Fora

while,

Picassoworked with theaitdealerPaul

Rosenberg.

Atfirst

LAW 17 127

128 LAW 17

heallowed himafairamountoflatitudein

handling

his

paintings,

thenone

day,

forno

apparent

reason,hetoldthemanhewouldno

longer give

him

any worktosell. As Picasso

explained, “Rosenberg

would

spend

thenext

forty-eight

hours

trying

to

figure

out

why.

Was I

reserving things

forsome

other dealer? I’d goon

working

and

sleeping

and

Rosenberg

would

spend

histime

figuring.

Intwo

days

he’dcome

back,

nerves

jangled,

anxious,say»

ing,

‘After

all,

dear

friend,

you wouldn’tturnmedown if I offered you this much

[naming

a

substantially higher figure]

forthose

paintings

rather than the

price

Pve beenaccustomedto

paying

you, would

you?’

Unpredictability

isnot

only

aweapon ofterror:

Scrambling

your

pat-

ternson a

day-to-day

basis willcause astiraroundyouand stimulateintet—

est.

People

will talk about you, ascribemotivesand

explanations

that have

nothing

todo withthe

truth,

butthat

keep

you

constantly

intheir minds. In the

end,

themore

capricious

you appear, themore

respect

youwill garner.

Only

the

terminally

subordinateactina

predictable

manner.

Image:

The

Cyclone.

A

windthatcannotbe fore-

seen. Sudden shifts in the

barometer,

in—

explicable changes

in direction and

velocity.

Thereis

no defense: A

cyclone

sows

terror and confusion.

Authority:

The

enlightened

rulerisso

mysterious

that heseems

to dwell

nowhere,

so

inexplicable

thatno one can seek him.

He repose-s in nonaction

above,

and his ministers tremble below.

(Han-fei-tzu,

Chinese

philosopher,

third

century B.C.)

REVERSAL

Sometimes

predictability

canworkin yourfavor:

By creating

a

pattern

for

people

to be familiar and comfortable

with,

you can lull themto

sleep.

They

have

prepared everything according

totheir

preconceived

notions

about you. Youcanusethisinseveral ways:

First,

itsetsupasmokescreen,

acomfortablefront behindwhich youcancarryon

deceptive

actions.Sec

ond,

it allows you on rare occasions todo

something completely against

thepattern,

unsettling

your

opponent

so

deeply

he will falltothe

ground

without

being pushed.

In 1974 MuhammadAliand

George

Foremanwerescheduledto

fight

for the world

heavyweight boxing championship. Everyone

knew what

would

happen: Big George

Foremanwould

try

to landaknockout

punch

whileAli would dancearound

him, wearing

himout.ThatwasAli’s wayof

fighting,

his

pattern,

and hehadnot

changed

it inmorethantenyears. But inthiscaseitseemedto

give

Foreman the

advantage:

He hada

devastating punch,

andifhe

waited,

sooner orlaterAliwould have to come to him.

Ali,themaster

strategist,

had other

plans:

Inpress conferences before the

big fight,

he said he was

going

to

change

his

style

and

punch

it out with

Foreman. No one, least of all

Foreman,

believed this fora second. That

plan

would be suicideonAli’s

part;

hewas

playing

the

comedian,

asusual.

Then,

before the

fight,

Ali’s trainerloosened the ropes around the

ring, something

atrainerwoulddoifhis boxerwere

intending

to

slug

it out. But

noonebelievedthis

play;

ithadtobeasetup.

To

everyone’s

amazement, Ali did

exactly

what he had said he would do.AsForeman waited forhimtodance

around,

Aliwent

right

uptohim and

slugged

itout. He

completely upset

his

opponent’s strategy.

Ata

loss,

Foremanendedup

wearing

himself out, not

by chasing

Ali but

by

throw-

ing punches wildly,

and

taking

more and more

counterpunches. Finally,

Ali landedadramatic

right

crossthat knockedoutForeman. The habit of

assuming

thata

person’s

behaviorwill fitits

previous patterns

is sostrong thatnotevenAli’sannouncementofa

strategy change

was

enough

to

upset

it.Foremanwalkedintoa

trap-«the trap

he hadbeen toldto

expect.

A

warning: Unpredictability

can work

against

you sometimes, es

pecially

if youarein asubordinate

position.

Therearetimeswhenitisbet

ter to let

people

feel comfortable and settled around you than todisturb thern.Too much

unpredictability

will beseen as a

sign

of

indecisiveness,

or

even ofsome more serious

psychic problem.

Rattems are

powerful,

and

you can

terrify people by disrupting

them. Such power should

only

be

used

judiciously.

LAW I7 129

130

18

DO NOT BUILD FORTRESSES

TO PROTECT YOURSELF-

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