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70 LAW51

’['RAl\'S(.')RF.SSlON OF THE LAW

In 131 1313., the Roman consul Publius Crassus Dives

Mucianus, laying siege

totheGreektownof

Pergamus,

foundhimselfinneed ofa

battering

ramtoforce

through

thetown’swalls.He hadseen a

couple

of

hefty ship’s

masts in a

shipyard

inAthens a few

days before,

and he orderedthat the

larger

ofthese besent tohim

immediately.

The

military engineer

inAthens

who received the order felt certain that the consul

really

wanted the

smaller ofthemasts. He

argued endlessly

with the soldierswho delivered the

request:

The smallermast,hetold

them,

wasmuch better suitedto the task.And indeeditwould beeasier totransport.

Thesoldiers warned the

engineer

that theirmasterwasnota man to

argue

with,

but he insistedthatthesmallermastwould bethe

only

onethat

would work withamachine thathewas

constructing

togo withit.Hedrew

diagram

after

diagram,

andwentsofarastosay that hewasthe

expert

and

they

had no clue what

they

were

talking

about. The soldiers knew their leader andatlast convinced the

engineer

thatitwouldbebettertoswallow his

expertise

and

obey.

After

they left, though,

the

engineer thought

aboutitsome more.What

wasthe

point,

he asked

himself,

in

obeying

anorder that would leadtofail- ure?Andsohe sentthe smaller mast, confident that the consul wouldsee how muchmoreeffectiveitwasand reward him

justly.

Whenthesmallermast

arrived,

Mucianus asked his soldiersforanex-

planation. They

described to himhowthe

engineer

had

argued endlessly

forthesmaller mast, but had

finally promised

to send the

larger

one.Mu-

cianuswentintoarage. He couldnotconcentrateonthe

siege,

orconsider

the

importance

of

breaching

the wallsbefore thetownreceivedreinforce»

merits. All he could thinkaboutwas the

impudent engineer,

whomhe or-

deredtobe

brought

tohim

immediately.

Arriving

afew

days later,

the

engineer gladly explained

tothe

consul,

one moretime,thereasonsfor thesmallermastHewentonandon,

using

thesameargumentshe hadmade withthe soldiers. Hesaiditwaswiseto

listento

experts

inthese matters, andifthe attackwas

only

tried with the

battering

ramhe had sent,theconsul wouldnot

regret

itMucianus let him

finish,

then had him

stripped

naked before the soldiers and

flogged

and

scourged

with rodsuntilhedied.

Interpretation

The

engineer,

whosenamehasnotbeen recorded

by history,

hadspenthis life

designing

mastsand

pillars,

andwas

respected

asthe finest

engineer

in

a

city

thathad excelledin the science. Heknewthat hewas

right.

Asmaller

ramwould allowmore

speed

andcarrymoreforce.

Larger

is notnecessar-

ily

better. Ofcoursethe consulwouldseehis

logic,

and would

eventually

understand thatscience isneutralandreason

superior.

How couldthecon- sul

possibly persist

inhis

ignorance

if the

engineer

showed himdetaileddi-

agramsand

explained

thetheoriesbehind his advice?

The

military engineer

was the

quintessence

of the

Arguer,

at

type

found

everywhere

amongus. The

Arguer

doesnotunderstandthatwords

are never

neutral,

and that

by arguing

witha

superior

he

impugns

theintel

ligence

ofonemore

powerful

thanhe.Healso hasno awarenessof the per-

sonhe is

dealing

with. Since eachmanbelieves that heis

right,

and words

will

rarely

convince him

otherwise,

the

arguer’s reasoning

falls on deaf

ears. Whencornered,he

only

arguesmore,

digging

hisowngrave. Once he has made the other person feelinsecureand inferiorinhis

beliefs,

the

eloquence

ofSocratescouldnotsavethe situation.

It is not

simply

a

question

of

avoiding

an

argument

with those who stand aboveyou. We all believe we aremastersin the realm of

opinions

and

reasoning.

You mustbe

careful,

then: Learn to demonstrate the cor- rectnessofyourideas

indirectly.

OBSERVANCE OF THE LAW

In 1502, in

Florence, Italy,

an enormous block of marble stood in the works

department

of thechurch of Santa Maria del Fiore. It hadoncebeen

a

magnificent piece

ofrawstone, butanunskillful

sculptor

had

mistakenly

boredahole

through

itwhere there should have been a

figure’s legs,

gen-

erally mutilating

it. Piero

Soderini,

Florence’s mayor, had

contemplated trying

tosavethe block

by commissioning

Leonardo da Vincitoworkon

it,or someother master,but had

given

up, sinceeveryone

agreed

that the

stonehad been ruined.

So, despite

themoneythathad been wastedonit,it

gathered

dustinthedarkhalls of the church.

Thiswaswhere

things

stooduntilsomeFlorentine friends of thegreat

Michelangelo

decidedtowrite totheartist,then

living

inRome. He

alone, they said,

could do

something

with the

marble,

whichwasstill

magnificent

rawmaterial.

Michelangelo

traveledto

Florence,

examined the stone, and

cametothe conclusion that he couldinfactcarve afine

figure

from it,

by adapting

the posetothe waytherockhadbeenmutilated. Soderini

argued

that thiswas awasteof

time——nobody

could

salvage

such adisasterwbut he

finally agreed

to let the artist work on it.

Michelangelo

decided he

would

depict

a.young

David, sling

inhand.

Weeks

later,

as

Michelangelo

was

putting

the final touches on the statue, Soderini enteredthestudio.

Fancying

himselfitbit ofaconnoisseur, he .-studied the

huge work,

and told

Michelangelo

that while he

thought

it

was

magnificent,

thenose, he

judged,

wastoo

big. Michelangelo

realized

that Soderiniwas

standing

in2

place right

under the

giant figure

and did

nothave the proper

perspective.

Withouta

word,

he

gestured

forSoderini

to follow him up the

scaffolding. Reaching

the nose, he

picked

up his

as wellas abit of marble dust that

lay

on the

planks.

With Sodetini

just

afewfeet below him onthe

scaffolding. Michelangelo

startedtotap

lightly

with the

chisel, letting

the bits of dust he had

gathered

inhis handto

fall little

by

little. He

actually

did

nothing

to

change

the nose, but gave every appearanceof

working

onit.Afterafewminutesofthis charade he stood aside: “Look at it now.” “I like it

better,” replied Soderini, “you’ve

madeitcomealive.”

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LAW 9 71

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72 LAW9

Interpretation

Michelangelo

knew that

by changing

the

shape

ofthenosehe

might

ruin

theentire

sculpture.

YetSoderiniwas a

patron

who

prided

himselfonhis

aesthetic

judgment.

To offend sucha man

by arguing

wouldnot

only gain Michelangelo nothing,

it would

put

future commissions in

jeopardy.

Michelangelo

was too clever to argue. His solution was to

change

Soden‘m"s

perspective (literally bringing

him closer to the

nose)

without

making

him realizethat thiswasthecauseof his

misperception.

Fortunately

for

posterity, Michelangelo

found away to

keep

the per

faction

of thestatue intactwhileatthesame time

making

Soderini believe he had

improved

it. Suchisthe double power of

winning through

actions

ratherthanargument:Nooneis

offended,

and your

point

isproven.

KEYS T0 POWER

In the realm ofpoweryoumustlearnto

judge

yourmoves

by

their

long»

term effects on other

people.

The

problem

in

trying

to prove a

point

or

gain

a.

victory through argument

isthatinthe end youcan neverbecertain howitaffects the

people you’re arguing

with:

They

may appear to agree with you

politely,

but inside

they

mayresentyou. Or

perhaps something

you said

inadvertently

even offended thern—-words have that insidious

ability

tobe

interpreted according

tothe other

person’s

mood andinsecuri-

ties.Eventhe best

argument

hasnosolid

foundation,

forwehave allcome

todistrust the

slippery

natureofwords. And

days

after

agreeing

withsome

one,weofienrevert toourold

opinion

outofsheerhabit.

Understand this: Words are adimeadozen.

Everyone

knows thatin

the heat ofanargument,wewillall say

anything

to

support

our cause.We will

quote

the

Bible,

refertounverifiablestatistics.Whocanbe

persuaded by bags

ofairlike that? Action and demonstrationaremuchmorepower- ful and

meaningful. They

arethere, before oureyes, forusto

see-——“Yes,

nowthe statue’snosedoes look

just right.”

There are nooffensive

words,

no

possibility

of

misinterpretation.

Noone canargue with ademonstrated

proof.

As Baltasar Graciim

remarks,

“The midi is

generally

seen,

rarely

heard.”

Sir

Christopher

Wrenwas

England’s

versionof the Renaissanceman.

He had mastered the sciences of

mathematics, astronomy, physics,

and

physiology.

Yet

during

his

extremely long

career as

England’s

mostCele‘

brated architect he was often told

by

his

patrons

to make

impractical changes

inhis

designs.

Neveronce did he argue oroffend. Hehad other ways of

proving

his

point.

In 1688 Wren

designed

a

magnificent

town hall for the

city

of West-

minster.The mayor,

however.

wasnot

satisfied;

infacthewas nervous. He told Wren hewasafraid the second {floorwasnot secure, andthatitcould allcome

crashing

downonhis officeonthe firstfloor. He demanded that Wrenaddtwo stonecolumns forextra

support. Wren,

theconsummateen-

gineer,

knew that these columns would serve no purpose, and that the

mayor’s

fears were baseless. But build them he

did,

and the mayor was

grateful.

Itwas

only

years later that workmenon a

high

scaffoldsawthat

thecolumns

stopped just

short ofthe

ceiling.

They

weredummies.Butbothmen

got

what

they

wanted:Themayor could

relax,

and Wren knew

posterity

would understand that his

original dedgn

worked andthecolumnswereunnecessary.

Thepowerof

demonstrating

yourideaisthat your

opponents

donot get

defensive,

andarethereforemoreopento

persuasion. Making

them lit-

erally

and

physically

feelyour

meaning

is

infinitely

more

powerful

thanare

gument.

A heclder once

interrupted

Nikita. Khrushchev in the middle of a

speech

inwhich he was

denouncing

thecrimesof Stalin. “Youwereacol-

league

of

Stalirfs,”

the heekler

yelled, “why

didn’t you

stop

him then?”

Khrushschev

apparently

couldnotsee the heckler and barked out, “VVho saidthat?” No handwentup.Noonemovedamuscle. Afterafew seconds oftense

silence,

Khrushchev

finally

saidina

quiet

voice, “Now you know

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