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70 LAW51
’['RAl\'S(.')RF.SSlON OF THE LAW
In 131 1313., the Roman consul Publius Crassus Dives
Mucianus, laying siege
totheGreektownofPergamus,
foundhimselfinneed ofabattering
ramtoforce
through
thetown’swalls.He hadseen acouple
ofhefty ship’s
masts in a
shipyard
inAthens a fewdays before,
and he orderedthat thelarger
ofthese besent tohimimmediately.
Themilitary engineer
inAthenswho received the order felt certain that the consul
really
wanted thesmaller ofthemasts. He
argued endlessly
with the soldierswho delivered therequest:
The smallermast,hetoldthem,
wasmuch better suitedto the task.And indeeditwould beeasier totransport.Thesoldiers warned the
engineer
that theirmasterwasnota man toargue
with,
but he insistedthatthesmallermastwould betheonly
onethatwould work withamachine thathewas
constructing
togo withit.Hedrewdiagram
afterdiagram,
andwentsofarastosay that hewastheexpert
andthey
had no clue whatthey
weretalking
about. The soldiers knew their leader andatlast convinced theengineer
thatitwouldbebettertoswallow hisexpertise
andobey.
After
they left, though,
theengineer thought
aboutitsome more.Whatwasthe
point,
he askedhimself,
inobeying
anorder that would leadtofail- ure?Andsohe sentthe smaller mast, confident that the consul wouldsee how muchmoreeffectiveitwasand reward himjustly.
Whenthesmallermast
arrived,
Mucianus asked his soldiersforanex-planation. They
described to himhowtheengineer
hadargued endlessly
forthesmaller mast, but had
finally promised
to send thelarger
one.Mu-cianuswentintoarage. He couldnotconcentrateonthe
siege,
orconsiderthe
importance
ofbreaching
the wallsbefore thetownreceivedreinforce»merits. All he could thinkaboutwas the
impudent engineer,
whomhe or-deredtobe
brought
tohimimmediately.
Arriving
afewdays later,
theengineer gladly explained
totheconsul,
one moretime,thereasonsfor thesmallermastHewentonandon,
using
thesameargumentshe hadmade withthe soldiers. Hesaiditwaswisetolistento
experts
inthese matters, andifthe attackwasonly
tried with thebattering
ramhe had sent,theconsul wouldnotregret
itMucianus let himfinish,
then had himstripped
naked before the soldiers andflogged
andscourged
with rodsuntilhedied.Interpretation
The
engineer,
whosenamehasnotbeen recordedby history,
hadspenthis lifedesigning
mastsandpillars,
andwasrespected
asthe finestengineer
ina
city
thathad excelledin the science. Heknewthat hewasright.
Asmallerramwould allowmore
speed
andcarrymoreforce.Larger
is notnecessar-ily
better. Ofcoursethe consulwouldseehislogic,
and wouldeventually
understand thatscience isneutralandreason
superior.
How couldthecon- sulpossibly persist
inhisignorance
if theengineer
showed himdetaileddi-agramsand
explained
thetheoriesbehind his advice?The
military engineer
was thequintessence
of theArguer,
attype
foundeverywhere
amongus. TheArguer
doesnotunderstandthatwordsare never
neutral,
and thatby arguing
withasuperior
heimpugns
theintelligence
ofonemorepowerful
thanhe.Healso hasno awarenessof the per-sonhe is
dealing
with. Since eachmanbelieves that heisright,
and wordswill
rarely
convince himotherwise,
thearguer’s reasoning
falls on deafears. Whencornered,he
only
arguesmore,digging
hisowngrave. Once he has made the other person feelinsecureand inferiorinhisbeliefs,
theeloquence
ofSocratescouldnotsavethe situation.It is not
simply
aquestion
ofavoiding
anargument
with those who stand aboveyou. We all believe we aremastersin the realm ofopinions
and
reasoning.
You mustbecareful,
then: Learn to demonstrate the cor- rectnessofyourideasindirectly.
OBSERVANCE OF THE LAW
In 1502, in
Florence, Italy,
an enormous block of marble stood in the worksdepartment
of thechurch of Santa Maria del Fiore. It hadoncebeena
magnificent piece
ofrawstone, butanunskillfulsculptor
hadmistakenly
boredahole
through
itwhere there should have been afigure’s legs,
gen-erally mutilating
it. PieroSoderini,
Florence’s mayor, hadcontemplated trying
tosavethe blockby commissioning
Leonardo da Vincitoworkonit,or someother master,but had
given
up, sinceeveryoneagreed
that thestonehad been ruined.
So, despite
themoneythathad been wastedonit,itgathered
dustinthedarkhalls of the church.Thiswaswhere
things
stooduntilsomeFlorentine friends of thegreatMichelangelo
decidedtowrite totheartist,thenliving
inRome. Healone, they said,
could dosomething
with themarble,
whichwasstillmagnificent
rawmaterial.
Michelangelo
traveledtoFlorence,
examined the stone, andcametothe conclusion that he couldinfactcarve afine
figure
from it,by adapting
the posetothe waytherockhadbeenmutilated. Soderiniargued
that thiswas awasteof
time——nobody
couldsalvage
such adisasterwbut hefinally agreed
to let the artist work on it.Michelangelo
decided hewould
depict
a.youngDavid, sling
inhand.Weeks
later,
asMichelangelo
wasputting
the final touches on the statue, Soderini enteredthestudio.Fancying
himselfitbit ofaconnoisseur, he .-studied thehuge work,
and toldMichelangelo
that while hethought
itwas
magnificent,
thenose, hejudged,
wastoobig. Michelangelo
realizedthat Soderiniwas
standing
in2place right
under thegiant figure
and didnothave the proper
perspective.
Withoutaword,
hegestured
forSoderinito follow him up the
scaffolding. Reaching
the nose, hepicked
up hisas wellas abit of marble dust that
lay
on theplanks.
With Sodetinijust
afewfeet below him onthescaffolding. Michelangelo
startedtotaplightly
with thechisel, letting
the bits of dust he hadgathered
inhis handtofall little
by
little. Heactually
didnothing
tochange
the nose, but gave every appearanceofworking
onit.Afterafewminutesofthis charade he stood aside: “Look at it now.” “I like itbetter,” replied Soderini, “you’ve
madeitcomealive.”
¢lu;;_\‘.I in l);:[e'rr’(é‘lhzy
man[/19oneizlirzrlred gold _vi1>L'r'$ and srtili.
“Le!me(«wko:f:cr1}2(‘
dogsfortenda_v.\'.“The humslrmn(1__1;!e¢’¢1',and forlbw!1(’Xlrmzlavx zin- vizx'ier mrrtlforrlw z’2m.x‘!.s‘ wilh grmiII!{(‘l2~
iiarr,_:;ru(Jmi/1gIhc/21 welllllIl1_f€l’diIlj,'them lxanrlrn/1ze'I\'.ByJim(‘ltd of:/zeInn(lays rhcy
wereratingoutoflzir hrlntl.
Ontheeleventh(laylhv vizzrrwarcalledbefore
1/11’Sultan,thechurgm
werercpmzted.and the sultan wutclieclasthe vizierwastiedupand throwntolhffdugr Ye!
win»:the1703.313saw
him,tltrzrrsmuptohim
withit-agging11152.»:I¥1c_Y rzihbferl¢I}_'f2/clfomtlclvat
hisrlrazzldens and {vegan playirrgzmi}: 121'";
The sultan mid the otherwit/1e.«:r1',s*were
amazed,and flu‘ rulmn asked 111:: vizierwhyJhe dog:hadspare/1in‘;
life.The vizierreplica‘.
"I /zawz lvukvdafter I/1(’.\‘€(logy furtendnyi:
T/w mlmn has.\1‘€Illlw rm:/It_for lu‘m.rz'//TI have [nakedziftcryou for thirtyymzrx. and
Whit!isthe result,’ Iam mmlermwrlto(heathon
[hf.rm*r1_1(I/IufzIc‘L'l(.wI»
lions‘bruu_(;hrbymy cm>mit*x"Thusulnm h1u.vlu'rIwith rlaatnn Henotonly ]l’(lI'(.l()ll(f(l theI/"ier but gavehim
afins‘Si’!z)fr‘l'n[l14'.s'and imndnl(warInhimthe mmwhohad .s'I(1mim'r:d irisregzzirairbte.The noble viziersetIfwuz}l"t‘1’and mnnmmu’[0mm:them wish kirxdzicxsz IHE §l'n'n E R1:_\E:
THE BOOK U!‘ .~\!<r\m(
Vvl3DU‘v'l AM)(v\:lLl:.
HI)K'H-J,NJil 1'1-,\'mi(v
LAW 9 ‘ 71
’l'llK ‘5r'§H§K\Ul’ AMKSIS
\-‘VhrnAprzerhad been
dcpmredinthewayI havedescribed,/inmrm minetothethrone. He
Lrelorxgerltothe di.xrm:t
ofSui: andwas41
nativrofthetown calledSiuphAtfirst
thelfgypzianswem
inclinedtobe contemp- tuour, and didnot thinkmuchofhim
hccuuseofhis humble andlmdirtinguislzed origin,‘but lateronhe cleverly broughtthem
toheel.wizhouthaving
I'(’(:t)urSc‘soharsh rrzeaxures.
Amongsthisz'zmrmwr- abletreamrer.hehm!1!
gold foothath,Whi(‘h he andhisguests usedon m,-:,'a.s‘i()rztowmh their
feettn.Thishr’ broke
up,andwith themate-
rialhadastatus‘nuzrlze to oneofthegods.
\v}z1ch he thenre:upin what hethoughtthe
mostsuimble spot in thecil‘_v.TheEgywiarzr ('uIz.9‘lantl}?cmnmg uponthestatue.Irzatm’
it withprofototdrever-
Price,andassoonas
Amu.s‘t'.s‘heardoffhe effect(Ihad uponthem, he Caller!atmeetingand rcvealmlthefunthat thedeeplyrwetrcul
.rmtu,e was07:01’ afool- bulh.whichzlwy washer!theirfewand pixxezlandvamitcd in.
Hewmrontosay that /itsowncare wasmuch thesami’,inthatonce
hehadbeenonlyan nnlinuryperson and wasnowtheirl<:'ng;.vo tlmljets!asIheyIzod
cometo revereHm
IftlI1.S'f:)rmZ£§f0€)!b£l(l1,
so{hayhmi boiler pay
72 LAW9
Interpretation
Michelangelo
knew thatby changing
theshape
ofthenosehemight
ruintheentire
sculpture.
YetSoderiniwas apatron
whoprided
himselfonhisaesthetic
judgment.
To offend sucha manby arguing
wouldnotonly gain Michelangelo nothing,
it wouldput
future commissions injeopardy.
Michelangelo
was too clever to argue. His solution was tochange
Soden‘m"s
perspective (literally bringing
him closer to thenose)
withoutmaking
him realizethat thiswasthecauseof hismisperception.
Fortunately
forposterity, Michelangelo
found away tokeep
the perfaction
of thestatue intactwhileatthesame timemaking
Soderini believe he hadimproved
it. Suchisthe double power ofwinning through
actionsratherthanargument:Nooneis
offended,
and yourpoint
isproven.KEYS T0 POWER
In the realm ofpoweryoumustlearnto
judge
yourmovesby
theirlong»
term effects on other
people.
Theproblem
intrying
to prove apoint
orgain
a.victory through argument
isthatinthe end youcan neverbecertain howitaffects thepeople you’re arguing
with:They
may appear to agree with youpolitely,
but insidethey
mayresentyou. Orperhaps something
you said
inadvertently
even offended thern—-words have that insidiousability
tobeinterpreted according
tothe otherperson’s
mood andinsecuri-ties.Eventhe best
argument
hasnosolidfoundation,
forwehave allcometodistrust the
slippery
natureofwords. Anddays
afteragreeing
withsomeone,weofienrevert toourold
opinion
outofsheerhabit.Understand this: Words are adimeadozen.
Everyone
knows thatinthe heat ofanargument,wewillall say
anything
tosupport
our cause.We willquote
theBible,
refertounverifiablestatistics.Whocanbepersuaded by bags
ofairlike that? Action and demonstrationaremuchmorepower- ful andmeaningful. They
arethere, before oureyes, forustosee-——“Yes,
nowthe statue’snosedoes look
just right.”
There are nooffensivewords,
no
possibility
ofmisinterpretation.
Noone canargue with ademonstratedproof.
As Baltasar Graciimremarks,
“The midi isgenerally
seen,rarely
heard.”
Sir
Christopher
WrenwasEngland’s
versionof the Renaissanceman.He had mastered the sciences of
mathematics, astronomy, physics,
andphysiology.
Yetduring
hisextremely long
career asEngland’s
mostCele‘brated architect he was often told
by
hispatrons
to makeimpractical changes
inhisdesigns.
Neveronce did he argue oroffend. Hehad other ways ofproving
hispoint.
In 1688 Wren
designed
amagnificent
town hall for thecity
of West-minster.The mayor,
however.
wasnotsatisfied;
infacthewas nervous. He told Wren hewasafraid the second {floorwasnot secure, andthatitcould allcomecrashing
downonhis officeonthe firstfloor. He demanded that Wrenaddtwo stonecolumns forextrasupport. Wren,
theconsummateen-gineer,
knew that these columns would serve no purpose, and that themayor’s
fears were baseless. But build them hedid,
and the mayor wasgrateful.
Itwasonly
years later that workmenon ahigh
scaffoldsawthatthecolumns
stopped just
short oftheceiling.
They
weredummies.Butbothmengot
whatthey
wanted:Themayor couldrelax,
and Wren knewposterity
would understand that hisoriginal dedgn
worked andthecolumnswereunnecessary.Thepowerof
demonstrating
yourideaisthat youropponents
donot getdefensive,
andarethereforemoreopentopersuasion. Making
them lit-erally
andphysically
feelyourmeaning
isinfinitely
morepowerful
thanaregument.
A heclder once
interrupted
Nikita. Khrushchev in the middle of aspeech
inwhich he wasdenouncing
thecrimesof Stalin. “Youwereacol-league
ofStalirfs,”
the heekleryelled, “why
didn’t youstop
him then?”Khrushschev